GDS Presentation

Craig Spencer, UX Research Manager, Tesco Plc

Building your first UX Lab : Lessons learn’t

Background

Reconfigured existing facility Established first facility Advised on configuration

Different types of involvement . . .

Background

Ability to test & learn. . . testing is not dead!

Background

But testing & lab work is just one tool, we mustn’t forget our through the keyhole ethno work

Things to think about . . .

Key considerations

Is your lab just for holding 1-2-1 user sessions?

Do you need to do mobile testing? (highly likely)

Key considerations

Is your lab going to run participatory design and or focus group work?

Key considerations

Do stakeholders need to see recorded sessions, or participate in “live” testing ?

Key considerations

Is the lab part of a shift from a ‘bricks and mortar” approach to a digital transformation ?

Key considerations

What capacity does your lab need to deal with? (participants & stakeholders)

Key considerations

Is it purely a lab your are building or a UX/Design space?

Key considerations

Spacelab August, 2012GMG, Kings Place Rotunda

Option 1 - Using Rooms 1.7 & 1.8

UX Lab Options

Be able to conduct 1-2-1 usability evaluations, on desktop, mobile devices, and smart surfaces.

Typically we mirror the screen that the user is using so the researcher can see what they are doing without having to hover over the user.

For mobile testing we would ideally like the user to sit back/relax as they use the device.

Be able to conduct evaluations whereby a user might use a device whilst watching a TV screen.

Be able to hold user groups - 8-12 users, where we can show early designs/concepts and work through these with users.

We often split the large group down into sub teams and then insert a member of the Guardian team.

Sometimes this might be an electronic design or a paper design which we would work through on the floor.

Be able to write electronically (on the smartboard) or on a surface and pin design ideas to the walls (magnetic would be great).

Be able to conduct 1-2-1 eye-tracking evaluations on desktop and mobile devices. Eye-tracking requires adjustable then fixed stats in terms of seating.

Be able to conduct card sorting exercises with 1 or more users, where users categorise cards as part of a navigation task.

CORE E

CORE E

CORE E

THIS ROOM PROVIDES FLEXIBILITY WITHOUT HAVING TO CHANGE THE SHAPE/FURNITURE IN THE ROOM.

CORE E

OPTION 1

OPTION 2

CORE E

OPTION 1

OPTION 2

CORE E

LAYOUT FOR FOOD

CORE E

OPTION 1

OPTION 2

1 Joyn bench table2 8-person sofa3 70'' movable smart screen4 Writable magnetic wall 5 Comms rack6 Coats cupboard with fridge 7 Smart screen relocated 8 Lockable glass doors housing/charging devices9 Reception sofas with side tables 10 New solid wall 11 1-way glazed apeture with graphic 12 Viewing monitor 13 Soft viewing chairs 14 Re-used smart screen 15 Joyn work bench 16 Mac editing station 17 Overhead camera

CORE E

OPTION 1

OPTION 2

CORE E

CORE E

2

3 4

1

5

6

7

8

9

10

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12

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17

Scenario 1

Scenario 5

Scenario 8

Scenario 2

Scenario 6

Scenario 9

Scenario 3

Scenario 7

Scenario 10

Scenario 4

Be able to conduct semi-automated user evaluations on desktop and mobile devices, whereby a user comes into the lab, sits down, listens to instructions, and then completes tasks on their devices.

Be able to change the shape of the room: in the morning we might conduct a user group, in the afternoon it might be a 1-2-1 eye-tracking.

Be able to keep users comfortable. Drink storage and an area where food can be put for sessions.

Be able to conduct stakeholder feedback sessions, whereby we feedback the results of testing (video footage etc).

SUSPENDED LIGHTING JOYN WORK BENCH

HITCH MYLIUS SOFT CHAIR HITCH MYLIUS SOFA

Plan the scenarios your lab will fulfil , down to the detail (plug sockets, chair placements)

Key considerations

You may need to help stakeholders visualise the end result

Key considerations

Lets’ take a look . . .

Getting what’s right for your organisation

Capabilities

There is nothing wrong with just a simple PC in a room with screen capture technology (Morae)

There is nothing wrong with guerrilla techniques (used appropriately)

But for some organisations they will require more, and need a professional lab setup

Lets look at a lab set up . . .

Capabilities

Capabilities

Wireless mobile screen capture (Android, iOS, Windows)

Full pan/tilt cameras with unto 20 x Zoom

“Picture in Picture” capabilities with all inputs

Full HD (720p, up to 1080p) viewing and recording

Lab fully controllable through customised iPad app

HD recording and storage

Wireless microphones for flexible sound capture

TV Wall so stakeholders can see everything clearly

Capabilities (picture in picture capabilities)

Capabilities

Core Technology

Capabilities

Digital Matrix (they come in many different sizes)

Deals with all the “tricky” issues - HDCP

Pro AV components deliver stability and reliability

Core Technology

Capabilities

Inputs > > Outputs Screen captures, camera, microphones etc

HD feeds for the recorders and TV screens & balanced audio

Lessons learn’t . . .

Key learnings

Things to think about . . .

1: Building your lab doesn’t immediately

change stakeholder behaviour

Key learnings

Things to think about . . .

2: You need to spec your equipment (physically

get examples and demo units) and ensure it

has room for additions e.g. extra camera

Key learnings

Things to think about . . .

3: Ensure your lab can be moved (location), or

at the very least is modular / flexible

Key learnings

Things to think about . . .

4: Think carefully about the footage you will capture

and your subsequent storage requirements

Key learnings

Things to think about . . .

5: One-way glass : it’s very very difficult to get

right, consider a different approach

Key learnings

Things to think about . . .

6: Don’t think you can build the very minimum you

need and then easily add new features / functionality

Key learnings

Things to think about . . .

7: Finance need to be your friends! You will most likely

need senior stakeholder backing

Thank you . . .

1st

craig.spencer@uk.tesco.com

UX Research Manager, Tesco

craigwspencer@googlemail.com