Transcript
Page 1: Building your profile using social media

Suzi DafnisAustralian Businesswomen’s Network

James ThomsonSmartCompany.com.au

Building your profile using social media

Page 2: Building your profile using social media

James ThomsonEditorSmartCompany.com.au

Page 3: Building your profile using social media

Suzi DafnisCommunity DirectorAustralian Businesswomen’s Network

@suzidafnis

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Why build your personal profile?

Client expectations have changedClient expectations have changed

The playing field has been levelledThe playing field has been levelled

Thought leaders own their spaceThought leaders own their space

Ask: Who do you want to be?

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How can I be a thought leader and not a spammer?

Be relevantBe relevant

Be usefulBe useful

Be generousBe generous

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How to tread the line between communicating with your customers and selling to them.

Communication – a two-way streetCommunication – a two-way street

Nobody cares about youNobody cares about you

To sell, or not to sell?To sell, or not to sell?

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How do you separate your business and personal lives on social media?

Whose profile are you building?Whose profile are you building?

You’re the voiceYou’re the voice

Strictly businessStrictly business

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The value of building meaningful conversations with your networks

Relationship marketingRelationship marketing

Real-time conversationsReal-time conversations

Community engagementCommunity engagement

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blogs

What social media suits you best?

Forums

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Twitter

• Keep it short. Keep it simple.

• Share resources

• Headline-style

• Keep it short. Keep it simple.

• Share resources

• Headline-style

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Social Websites

• Community

• Authority

• Comments

• Community

• Authority

• Comments

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Facebook

• Professional vs personal

• Selling using Facebook

• Reliable source

• Professional vs personal

• Selling using Facebook

• Reliable source

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LinkedIn

• Do you have the answers?• Do you have the answers?

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Blogs

• A great home base

• Social, sharing

• A great home base

• Social, sharing

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Video Sites

• 630 uploads

• Last entry – 1485

views

• 630 uploads

• Last entry – 1485

views

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Other Sites

• Share your expertise• Share your expertise

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Who are you?

• How much klout do you have?• How much klout do you have?

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Reputation Killers

InconsistencyInconsistency

MonologuesMonologues

IncongruenceIncongruence

Me, me, meMe, me, me

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Tips to get you started

What’s the big picture?What’s the big picture?

Choose the toolsChoose the tools

Develop the planDevelop the plan

Be relevantBe relevant

Create great contentCreate great content

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Suzi DafnisCommunity DirectorAustralian Businesswomen’s Network

@suzidafnis

Page 21: Building your profile using social media

Thank you


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