Download - Bus Learning Series LinkedIn Instagram
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Because you’re not
just another pretty face
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LinkedIn Facebook Twitter Instagram
All Internet Users 22% 71% 18% 17%
Men 24% 66% 17% 15%
Women 19% 76% 18% 20%
18-29 15% 84% 31% 37%
30-49 27% 79% 19% 18%
50-64% 24% 60% 9% 6%
65+ 13 45% 5% 1%
High School 12% 71% 17% 16%
Some College 16% 75% 18% 21%
College+ 38% 68% 18% 15%
<$49,000/yr 25% 76% 35% 38%
$50,000-$74,999/yr 22% 68% 15% 15%
$75,000+/yr 38% 69% 19% 16%
Pew Research Center’s Internet Project August Tracking Survey, August 7-September 16, 2013
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The Lowdown on
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5 Ways to Leverage LinkedIn
• Optimize your Profile• Seek out Connections• Ask for and Give
Recommendations• Participate in Groups• Create a Company Page
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Optimize Your
Profile
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Seek Out Connections
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Ask for and Give
Recommendations
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Participate in Groups
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Create a Company Page
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Advantages and Disadvantages
#1 Professional Networking SiteIncredible opportunities to connect
Generates qualified leadsMore professional than other sitesExcellent for job search/recruiting
Groups target industries and interestsCompany Pages promote products/services
Easy to target advertising
Difficult to find posts by connectionsTimeline is cumbersome
Time intensive
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Sales ProfessionalsReal Estate Agents
Mortgage Brokers, Escrow and Title Lawyers, Paralegals
Financial Planners, Investment AdvisersMarketing Professionals
EntrepreneursAuthors
Consultants, Executive CoachesInsurance Agents….
ANYONE INTERESTED IN NETWORKING!
What businesses should use ?
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Intrigued by
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Home
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Explore
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Camera
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Edit
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Following/News
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Profile
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Computer
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Advantages and Disadvantages
Current Social Media DarlingGreat for visual content
Instant sharingFilters add appeal
Very easy
Younger demographicMobile based
Not for every companyCumbersome to transfer images
No hyperlinks
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What businesses should use ?
Best for visual products:Restaurants
Clothing StoresAny Retail!Real Estate
TourismProperty Management
Not the best for Professional Services
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Face it …Social Media Marketing• Media Channel Analysis
• Profile Creation and Development• Site Maintenance and Monitoring
• Individual and Group Hands-On Workshops• Corporate Trainings• Reputation Monitoring• Ghost Writing
• Point of Purchase Displays• Strategic Planning and Partnership
• Creative – Insightful• Personal - Professional - Proactive
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Face It! Social Media Marketing
Sue Ann Kern435-201-8610
www.linkedin.com/in/sueannkern www.facebook.com/faceitsocialmedia
@SueAnnKern
Sue Ann Kern – Face It Social Media
Face It! Social Media Marketing