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Business Communication & Report Writing
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Purpose
• To appreciate the importance of business communication
• Emphasis on how to plan, structure, write and revise business reports
• Key concepts of report writing
• Technical aspects of how to write a fit for purpose report
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Content Outline
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Intro
Importance of business
communication
Written communication
including business reports
Stages of Report Writing
Planning
Define purpose and scope of
report
Consider the audience
Gather information for
the report
Design the structure of the
report
Writing
Tips and techniques to
write good reports
Traps to avoid when writing
reports
Write the report
Revising
Proofread the report
Do a quality check
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Agenda
Time Description08h00 – 08h30 Registration and Tea
08h30 – 10h00
• Introduction
• Importance of business communication
• Written communication including business reports
• Stages of report writing
10h00 – 10h20 Tea
10h20 – 12h20
• Planning
• Define the purpose and scope of the report
• Consider the audience
• Gather information for the report
• Design the structure of the report
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Agenda cont…
Time Description12h20 – 13h20 Lunch
12h20 – 14h55
• Writing
• Tips and techniques to write good reports
• Traps to avoid when writing reports
• Write the report
• Revising
• Proofread the report
• Do a quality check
14h55 – 15h00 Closure
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The Power of Words
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UNIT 1:
IntroductionImportance of business
communication
Written communication including business reports
Stages of report writing
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What Is Business Communication?
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Sharing of information between people within an
enterprise that is performed for the commercial
benefit of the organisation.
How a company shares information to promote its
product or services to potential consumers.
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Why is effective communication important in business?
Promotes motivation
Increases productivity
Grows customer
base
Improves business
partnerships
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Reasons for Communication
Correspond
Record and document
Propose
Plan for action
Report on facts
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Definitions
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“An orderly, objective
communication of factual
information that serves some
business purpose.”
“An impartial, objective, planned
presentation of a fact to one or more
persons for a specific, significant
business purpose.”
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Definitions, cont…
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“A formal communication written for a specific
purpose that includes a description of procedures
followed for collection and analysis of data, their
significance, the conclusions drawn from them
and the recommendations, if required.”
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Why Do We Write Reports?
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Characteristics
Specific IssuePre-Specified
Audience
Specific Structure or
Layout
Written on Past Events
Neutral in Nature
Factual Information
Joint Effort
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Stages of Report Writing
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1. Planning
• Define the purpose and scope of the report
• Consider the audience
• Gather information for the report
• Design the structure of the report
2. Writing
• Tips and techniques to write good reports
• Traps to avoid when writing reports
• Write the report
3. Revising
• Proofread the content
• Do a quality check
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UNIT 2:
PlanningDefine the purpose and scope of
the report
Consider the audience
Gather information for the report
Design the structure of the report
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Define Purpose & Scope
Activity
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Who is your target audience?
Activity
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How must you adapt the report for the audience?
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How do you gather accurate information for a report?
How do you choose what to include and exclude?
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Gather Information
• Gather accurateinformation
• Be selective
• Gather unbiased, sufficient evidence
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Sources of information
Activity
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Structure of Reports
Memorandum Report
Letter Report
Short Report Formal Report
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Structure – Short Report
Activity
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Introduction
Title page
Preliminary summary
Authorisation details
Statement of the problem
Body
Observations
Tables and graphics if relevant
Conclusion
Conclusion
Recommendations
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UNIT 3:
Writing
Tips and techniques to write good reports
Traps to avoid when writing reports
Write the report
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1. WRITE CLEARLY
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What do you think this manager meant in the following
message?
“Personnel assigned vehicular space in the adjacent
areas are hereby advised that utilisation will be
suspended temporarily Friday morning.”
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Tips & Techniques
WRITE CLEARLY
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• Familiar words
• Precise words
• Concrete nouns
• Jargon
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Rewrite the sentences…
Activity
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Tips & Techniques
2. WRITE CONCISELY
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• Watch out for adverbs
• Don’t be redundant
• Replace clichés and metaphors
• Use charts, graphs and graphics
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Tips & Techniques
3. MAKING YOUR WRITING COMPLETE
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• 5 W’s and an H
• Make a checklist
• Empathise with reader
• Restate for effectiveness
• Give something extra
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Tips & Techniques
4. WRITE CORRECTLY
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• Active/passive voice
• Style
• Facts & sources
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Activity
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Traps to avoid when writing reports
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Write the Report
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UNIT 4:
Revising
Proofread the report
Do a quality check
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Proof Reading
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The Pweor of the Hmuan Mnid
Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it
deosn’t mttaer what oredr the ltteers in a word are. The
only iprmoetnt thing is that the first and lsat ltteer be in
the rghit pclae. The rset can be a total mses and you
can still raed it wouthit a porbelm. This is bcuseae the
human mind deos not raed ervey lteter by istlef, but the
word as a wlohe. Amzanig huh?
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Quality Check
Clear Concise
Complete Correct
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Checklist for Review
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Activity
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Personal Action Plan
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Conclusion
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Thank You