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You’re About to See My 2nd Red HOT Marketing Strategy to
Rocket Your Profits
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This video is on…How to Use Guarantees to
Increase Sales
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This strategy is all about risk reduction.
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Every person who needs to spend money to buy something, feels there’s a risk with parting
with their money.
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Guarantees can reduce that risk, enormously.
And less risk means more sales, sometimes even double!
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Every business can guarantee something, and some guarantees
work great to increase sales, while others don’t.
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Let’s look at what you can guarantee… without hurting your
profits
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First of all, you need to identify what industry your customers
believe you’re in
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For example, a plumber is in the “trade service” industry
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In some countries, there is a strong perception that
tradesmen will let you down
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Ideal guarantees are best related to how people think they might
be let down and then guaranteeing they won’t
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A couple of perceptions relating to the “trades service”
industry are…
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1. Not turning up on time for quotes, and
2. Leaving a mess after their work is finished
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If a tradesmen guaranteed to be on time at your home for the quote, or they would pay you
$50 cash if they are late… Would that impress you?
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If a tradesmen guaranteed your home will be as clean when they
finish as it was when they started. Would that interest you?
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If you needed a trades service, would these 2 guarantees make
you want to call the business offering them?
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If you’ve never been let down by a trade service, then possibly not, but I know thousands of people
who would call a business offering these guarantees!
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These 2 examples of guarantees would benefit a lot of trade
service businesses
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The guarantees reduce the risk because it addresses a strong concern and counteracts the
perception
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To find the ideal guarantee for your business, first of all… what industry would your customers think you’re associated with?
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Answer this question… What fears, doubts, frustrations
and apprehension do people have towards your industry?
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Make a list, then use the answers to write your guarantees
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And yes, having more that one can give you stronger benefits. Some of my clients have used 5
very successfully!
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What can you guarantee, to reduce the risk your customers feel towards buying from your
business?
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There’s a lot more content on this subject in my book… and more strategies in my other videos
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My name is Tim Stokes and for over 22 years I’ve focused on
finding, and refining rapid profit growth strategies to share with
business owners
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For a limited time I’m giving away a copy of my book…
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Grab it with Your Name & EmailYou’ll instantly get my book & also be
on the ‘Invitation List’ to my next Profit Strategies Webinar, that takes
strategies to a whole new level!Act Now, grab the book & start increasing your profits today!