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SUBMITTED BY :
Deepak
MBA 1st
Roll No. = 6
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• Introduction of Business Environment
•Types of Environment
• External Environment Factor
• Internal Environment Factor
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Business environment is the sum total of all external and internal factors that influence a business. You should keep in mind that external factors and internal factors can influence each other and work together to affect a business
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External Environment : conditions , entities , events and factors surrounding an organization that influence its activities and choice , and determine its opportunities and risk. Also called external environment.
Internal Environment : in multicellular organisms , the aqueous environment that is outside the sells but inside the body.
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External Environment
MICRO MACRO
customer economical
prospective investor Political
competitors Technological
suppliers Social
management Legal
Employees Demographic
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“the immediate small-scale environment of an organism or a part of an organism, especially as a distinct part of a large environment.”
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“ the environment external to a business, including technological, economic , natural , and regulatory forces that marketing efforts can not control.”
MACRO ENVIRONMENT
Economic
Non Economic
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Economic Problems
Functioning of Economy
Economic stages that exists at a given time in a country
Economic planning , such as five year plan , budget, etc.
Economic policies e.g., monetary policy
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Regulatory Environment
Socio-Cultural Environment
Demographic Environment
Technological Environment
Political Environment
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Regulatory Environment
. Constitutional Framework
. Policies relating to pricing and foreign investment
. Policies related to the public sector
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Socio- Cultural Environment
. Social Customs & Rituals and practices
. Lifestyle patterns
. Family Structure
. Role & Position of men , women , children and aged in family & society.
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Demographic Environment
. Growth of population
. Age Composition
. Life Expectancy
. Sex Raito
. Inter-state Migration
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Technological Environment
. Sources of technology
. Technological development
. Impact of technology
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Political Environment
. Political parties in power
. Political Philosophy
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