Download - Business model Creativity
This is not a tennis court
It is no American football court
This is the business model playfield
CASH! ❉ Building blocks for business modeling
The business model generation project
(developed online by 30 designers, investors, entrepreneurs, creative directors, business executives and consultants – Open for the world)
It consists of two halves, just like our heads
The land of efficiency
The land of effec0veness
Logic versus value
The land of efficiency
Doing the job right
The land of effec0veness
Doing the right job
Yin versus Yang
Logic
Detail
Facts
Success
Presentandpast
Knowing
Feeling
Bigpicture
Imagina9on
Harmony
Presentanfuture
Belief
‐COST +VALUE
Reality driven
Objec9ve
Solu9on
Different thinking
Objec9ve
Solu9on
Objec9ve
Solu9on
Objec9ve
Solu9on
The building blocks
Valueproposi9on:
Whatvaluedowedelivertothecustomer?
‐Whyshouldanyone
loveus?
Valueproposi9on
Channels
Howcanwereachthecustomer?
‐What’stherightplaceto
meet?
Valueproposi9on
Customerrela9onshipsWhattypeofrela9ondoyouwantwithwhat
segment?
Channels
Valueproposi9on
Customersegments
Forwhoarewecrea9ngvalue?
Customerrela9onships
Channels
Valueproposi9on
Customersegments
Customerrela9onships
Channels
Revenuestreams
Howaretheypayingforwhat?
KeyAc9vi9es
Whatarethemostimportantthingswedo
tomakeourbusinesshappen?
Valueproposi9on
Customersegments
Customerrela9onships
Channels
Revenuestreams
KeyAc9vi9es
KeyResources
Whatkeyresourcesdoourvalueproposi9onsrequire?
Valueproposi9on
Customersegments
Customerrela9onships
Channels
Revenuestreams
KeyPartners
Whoareourkeypartners?
Whatkeyac9vi9esdotheyperform?
KeyAc9vi9es
KeyResources
Valueproposi9on
Customersegments
Customerrela9onships
Channels
Revenuestreams
KeyPartners
KeyAc9vi9es
KeyResources
Valueproposi9on
Customersegments
Customerrela9onships
Channels
RevenuestreamsCoststructure
WhatarethemostimportantcostsinherentInourbusinessmodel?What’smostexpensive?
Eliminate Raise
Reduce Create
Different thinking
Pretty examples
iPod/iTunes From music in a box to soft+hardware
KeyPartners
KeyAc9vi9es
KeyResources
Valueproposi9on
Customersegments
Customerrela9onships
Channels
RevenuestreamsCoststructure
Recordcom
panies
OEMs
MassMarket
Lovemark
Switch
Seamlessmusic
experience
Applestore
s
iTUnesStor
e
Retail
Apple.com
Somemusicrevenue
s
Largehardw
arerevenue
s
Hardwarede
sign
marke9ng
People
applebrand
IpodHardwa
re
ItunessoUw
are
contentand
agreements
People
manufacturin
g
marke9ng&s
ales
From machine to club
KeyPartners
KeyAc9vi9es
KeyResources
Valueproposi9on
Customersegments
Customerrela9onships
Channels
RevenuestreamsCoststructure
Coffeemachine
manufacturer
s
Households
Officemarkets
NespressoC
lub
Highendres
taurant
qualityespr
esso
athome
Marke9ng
Produc9on
Logis9cs
Distribu9on
channels
Petentsons
ystem
Brand
Produc9on
plans
Nespresso.c
om
Nespressob
ou9ques
Direct
Manufacturin
g
Marke9ng
Distribu9on
&channels
Capsules!
Machines&Ac
cessories
KeyPartners
KeyAc9vi9es
KeyResources
Valueproposi9on
Customersegments
Channels
RevenuestreamsCoststructure
• Forwhomarewecrea9ngvalue?• Whoareourmostimportantcustomers?
• Whatvaluedowedelivertothecustomer?• Whichoneofourcustomer’sneedsarewehelpingtosolve?
• Troughwhichchannelsdoourcustomerswanttobereached?$• Whichonesworkbest?
• sdfIts open source > it’s yours, it’s ours
KeyPartners
KeyAc9vi9es
KeyResources
Valueproposi9on
Customersegments
Channels
RevenuestreamsCoststructure
• Forwhomarewecrea9ngvalue?• Whoareourmostimportantcustomers?
• Whatvaluedowedelivertothecustomer?• Whichoneofourcustomer’sneedsarewehelpingtosolve?
• Troughwhichchannelsdoourcustomerswanttobereached?$• Whichonesworkbest?
• sdfIts open source > it’s yours, it’s ours
design > prototype > compare > improve
KeyPartners
Coststructure
Let’s play…