Download - Business social media 13 march
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On-line marketing strategies consists of:
Content:(Website, Blog)
SEO(Search EngineOptimisation)
SocialMedia
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1. Why should businesses use Facebook?
2. How do businesses benefit from Facebook?
3. How to ensure a Facebook business page is set up correctly.
4. Traditional Marketing –vs- social media marketing.
5. Ensuring best use of your Facebook page.
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Why should businesses use Facebook?
• Over 800 million people are registered on Facebook.
• Over 400 million people log on and use Facebook daily.
• Users spends an average of 55 minutes on Facebook per day.
• 40% of those users comment daily on photos posted by friends / businesses.
• 26% “Like” another user’s content daily.
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How do businesses benefit from Facebook?
• Client retention. Keeps you in touch.• Lead generation – new clients.• Client engagement – keep clients up to date
with company news / specials.• Word of Mouth – fans become brand
evangelists.• SEO – pages are indexed by search engines.• Increased traffic to your website.
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Correct set up of a Facebook page
PERSONAL BUSINESS
Page is called Profile PageMax followers 5000 UnlimitedMax message 20 friends EveryoneStructure Limited Lots of
applicationsavailable
Appearance Personal ProfessionalCan link to Blog,
Twitter, LinkedIn,Pinterest,
etc
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Current Facebook Layout:
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New Timeline Layout:
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1. New Timeline Layout:• Large cover image allows for greater
“real estate” for your brand.
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TOYOTA USA WALMART
NIKE HARLEY-DAVIDSON
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2. Application Icons • Applications can now have customised
icons, making navigation for your fans much easier.
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Space is provided for 12 applications.
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Important : To drive traffic to your website or blog, ensure that you have easily visible “clickable” links back to your site.
Planning your page is important. It should create sufficient info, but be primarily visual. It needs a definite “Call to Action”
“AIDA” PRINCIPLE
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3. Posts can be pinned & highlighted.
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The importance of the “Friends”
bar – the power of referral.
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Complete all your details in the backend correctly
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• Entrepeneur Salesmen
• Development of newspaper/radio/tv Now reached the
masses throughadvertising
• Marketers Created adverts which delivered
message for brands
to target markets
History of Marketing
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Traditional Marketing –vs- Social Media Marketing
Marketers “blanketed” their messages Messages are highly individual
Adverts “interrupt” us Customers “CHOOSE” what they want to view
Marketers aim at target markets Marketers target individuals
Customers are spoken to en-masse Customers spoken to as individually as possible
Marketers struggle to measure success Every step / action is highly measurable
Marketer’s talk is monologue Marketer’s talk is conversation
Marketers often use jargon & hype Marketers use honesty and transparency
Is all about broadcasting Is all about engaging
The loudest, biggest spenders stand the best chances
The smartest, most flexible listeners stand the best chances
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How do you get people to want / choose to listen to you?
Follow the three “R’s”
Be RELEVANT
Be RELIABLE
Be RESPONSIVE
Marketing communication is shifting to marketing conversation. We no longer deliver a message….we start conversations.
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I think it’s time for…
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BEST PRACTICES ON RUNNING
YOUR FACEBOOK PAGE
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1. Watch and Learn• Explore FB pages of competitors and
complementary businesses• (Use www.Facebook.com/search)• Look for:
– How often are they posting to their wall?– What times are they posting?– Which of their posts receive the most interaction?– Does the page have a “Welcome” tab or other useful
tabs?– If so, how does this showcase the business?– Make a note of what you could do better on your own
page.
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2. Post Regularly
• Post every day – (possibly up to 3 – 5 times a day). ENGAGE – DO NOT BROADCAST
• Have a call to action.
• Focus on engagement.
• Don’t oversell or undersell.
• Make it fun….include humour.
• Include as many visuals as possible.
• Respond to feedback received.
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3. Learn the Lingo
• Applications (Apps)
• Edge Rank• Fan• Friend• Friend List• Group• Like• Network
•News Feed•Open Graph•Page•Social Plugins•Tag•Ticker•Time Line•Wall
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4. Add to your PageAdd some applications / pages to
your Facebook page
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5. Work with a Content Calendar
Consider using free on-line software such as Hootsuite to schedule your posts. (www.hootsuite.com)
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6. Understand Edge Rank & the Art of Engagement
• Affinity – how closely are you tied to the person creating the content?
• Weight – as comments are “Liked”, “Commented on” or tagged, they gain relevance.
• Time Decay – the decaying value of content as time passes.
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7. Put on a Show• Spend some time brainstorming
and planning the types of events you can host on Facebook – Launching a product– Being seen as an expert in your niche and have
an on-line Q and A.
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8. Interaction with Competitions• Sweepstakes – people
drop their entry in a box (real or virtual) and wait to see whose lucky ticket is drawn.
• Contests – require entrants to get creative – they get “engaged” and that engagement drives relevance.
NB: Follow Facebook’s rules for competitions
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9. Run a Targeted Ad Campaign
• Facebook Ads – an incredibly powerful tool in that you can precisely target your advert to show on your perfect demographic.
• Sponsored Stories – allows you to re-post items that mention your page or place. Distribute flattering posts of your business outside of your fan base. (Less expensive than Facebook Ads).
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10. Gain some Insight• Facebook’s
“Analytics” program called “Insights”. Powerful marketing tool to help you constantly adjust and direct your marketing strategies.
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Always think of answering the followingquestions which a fan may ask when landing on your page:
• “Why should I listen to you?”• “Why should I believe what you say?”• “Why should I act now?”
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BUSINESS SOCIAL MEDIA
Basic set-up of Facebook page for business + cover image: R950Full set-up of Facebook page for business:Incl Welcome page, Contact Us page, 2 cover images R1950
Creation of pages inside Facebook: R400 – R600Set-up of Facebook Ad Campaign: R400 – R750Custom-designed cover image for Timeline: R200Assistance with running of pages: Speak to us for
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Thank you for joining us. Your feedback would be greatly appreciated, as would any comments you would like to leave on our Facebook page: www.facebook.com/BusinessSocialMediaTraining
We do offer various services in assisting with your social media platforms:
We also offer business courses, in-house training or full set-up on: Twitter, LinkedIn, Pinterest, Hootsuite and more.