Download - Buying a DSLR

buying a D-SLR camera

my experiences as a consumer, not a social media preacher.

www.henne-digital.com

what i‘m looking for

a digital SLR camera with good HD video function


step1

„I take this one“


step2„Chip? Seems to be relevant“


step3


1st conclusion

okay, seems to be Canon or Nikon. probably around 1.000,00 €


step4

let‘s ask some friends


step5


step6

„Gerald is a tech freak, 60 D?“

„too expensive“


step7

„no product reviews, does not help!“

to be honest: here they had the first chance to catch me!


step8

„Sorry, this is empty?“


step9„Ah, here we go“

„Also no product reviews, all posts in English.“

„Same as Nikon!“


step10

let‘s go to a camera shop!


2nd conclusion

most of the people say Canon, seems to be the right choice. But what camera? 60D?


step11

let‘s ask a photographer!


„Canon EOS 60 D has a flip screen and Canon has the best video quality“


step12


step12

„Ah, Chip – I know“.


step13


3rd conclusion

„Okay. I will wait til October for the Canon EOS 60D

But where to buy?“


step14


step15

„Cool, I‘m the mayor here!!! Do they have a special deal for me? No. Damn!“

They have the chance to catch me here!


4th conclusion

Looking for the best price!


step16

it‘s all about the price


step17


5th conclusion

Looking online for Canon EOS 60D best price in october, again.


noticed something?

I did not visit the Canon or Nikon homepage.

brand sites were not on google no.1 under my searches.

their facebook or twitter accounts were not relevant for me.


summary

What I needed:

1.product information - easy to find2.recommendations from people I trust

3.proof by serious tech media


what does it mean to me as a communication consultant?

make people finding your products as easy as possible in www.

push credible articles with product features on google.

give people relevant informations via social network accounts.

identify influencers and make them talk about your products.

catch consumer with special offers via social media.


christian [email protected]: +49 89 4185 8801www.henne-digital.com


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Download - Buying a DSLR

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