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EPICUREAN ENTREPRENEURS:MEET THE DUO BEHIND SOCAL’S BIGGEST FOOD AND WINE EVENT
MEET + EAT: SMALL BITES ARE MAKING A BIG IMPACT
WHAT’S OLD is NEW
PLU
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TECH
TIP
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M E E T I N G S M A G S . C O M // W I N T E R 2 0 1 2
Antique event rentals lend old-fashioned elegance
GREAT HAPPENS IN THREESAT HYATT REGENCY HUNTINGTON BEACH
Book your quali� ed meeting by March 30, 2012 and hold by June 30, 2012 and receive
a 4% rebate to your master account, triple Gold Passport Points, and complimentary
guestroom internet on paid room nights. Situated across from eight miles of
spectacular beaches with panoramic ocean views, the Hyatt Regency Huntington
Beach Resort & Spa is a must book venue. The resort features 517 newly renovated
guestrooms including 57 suites and a combined 100,000 square feet of function
space. Easily accessible from three major airports, enjoy luxurious accommodations,
four-diamond dining and the 20,000 square foot Paci� c Waters Spa.
For more information, please call us at 714 698 1234.
Visit huntingtonbeach.hyatt.com. Hyatt. You’re More Than Welcome.
714 698 1234
HUNTINGTONBEACH.HYATT.COM
O� er valid on select dates, subject to availibilty. Terms and conditions apply. Full terms and conditions can be found at huntingtonbeach.hyatt.com
2 CAM+E l California Meetings + Events » WINTER 2012
6Editor’s LetterBY KIRA COPLIN
18Meet + EatScaled-down servings at California’s newest dining spots are perfect for pairing and sharing. BY TAMARA SHAYNE KAGEL
20TablescapesA rustic chic tablescape comes to life.BY KIRA COPLIN
22Venue ReportOpulent settings and touches of elegance make for event spaces that stand out from the crowd.BY ASHLEY HEATON
26Destination With a thriving hospitality industry, world-class amenities and year-round sunshine, there’s no place like the Greater Palm Springs area. BY KIRA
COPLIN
56People ProfileBy fusing passion with practicality, Ken Loyst and Michelle Metter turned a ‘little’ event idea into one of the nation’s biggest culinary draws. BY ASHLEY HEATON
FEATURES
31Tech on DeckTechnology tips, tools and trends from A to Z. BY CATHLEEN HAGAN, JENNA NELSON AND ROBERT LUCE
39What’s Old is New AgainCatering to the growing demand for all things vintage, California vendors get creative with Old World touches. BY KIRA COPLIN
contents W I N T E R 2 0 1 2
22
IN
EVERY
ISSUE
ON the
COVER
Los Angeles’ Casa de Perrin boasts a bohemian, eclectic collection of vintage tabletop decor.
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WINTER 2012 » www.meetingsmags.com l CAM+E 3
WINTER 2012
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4 CAM+E l California Meetings + Events » WINTER 2012
INDUSTRY UPDATE
48Regional NewsAwards, announcements, venue and people news from around the area. BY GERILYN MANAGO
54SnapshotsCalifornia Meetings + Events’ Best of Readers’ Choice Awards.
contentsMEETING NOTES
10Signature DrinkThe Cedar Room. COURTESY OF CHURCHILL
10ChecklistWhen it comes to promo-tional giveaways, make an impression. BY JERRY
MCLAUGHLIN
12Venue SpotlightThe Garland Ballroom, North Hollywood.
12Planning ToolsLinkedIn’s new set of tools makes posting your next conference a cinch.
17Tips From A ProThree ways ways to improve leadership skills in 2012. BY AMY K. HUTCHENS
Expert AdviceGet advice from the experts on hot trends, run-ning your business, getting certifications and accredi-tation and opinions on national industry issues.
Industry NewsWhich local venues are expanding, who has been promoted or hired, what companies have received awards and recognition and more updated daily.
W I N T E R 2 0 1 2
CalendarMPI, ISES, NACE, SGMP and more local chapter and national events are listed on our calendar.
meetingsmags.com
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WINTER 2012 » www.meetingsmags.com l CAM+E 5
WINTER 2012
EDITOR
K I R A C O P L I N
MANAGING EDITOR
M E G H A N M c A N D R E W S
WEB EDITOR
K A T E S M I T H
EDITORIAL INTERNS
L E A H L A N C A S T E R , K A T E T R E S C O N Y , J E N N A N E L S O N
CONTRIBUTING WRITERS
G E R I L Y N M A N A G O ,
A S H L E Y H E A T O N , R O B E R T L U C E ,
T A M A R A S H A Y N E K A G E L ,
J E R R Y M C L A U G H L I N ,
A M Y K . H U T C H E N S
EDITORIAL ADVISORY BOARD
Patty Andersen, Corporate Image Yacht Charters
Carolyn Burns Bass, Site So-Cal
Judy Bijlani, Laguna Beach
Conference & Visitors Bureau
Sandi Cottrell, Art for People Inc.
Lisette Elhayani, Freshwata
Tracy Kwiker, Pivotal Events
Sylvia Lucier, Riviera Resort & Spa
Nicole Matthews, The Henley Company
Darlynne Menkin, Where You Want To Be Tours
Patti Roscoe, PRA
Mike Staples, Catamaran Resort Hotel
ART DIRECTOR
R A C H E L A N D E R S O N
ASSOCIATE ART DIRECTOR
C O U R T N E Y N I E L S E N
PROJECT COORDINATORS
H E I D I B R A N E S , L A U R I E W O O D
GRAPHIC DESIGNERS
H E I D I B R A N E S , E M I L Y B R E T Z E L , J A C Q U E L I N E H A G Y A R D
ADVERTISING DIRECTORS
J O H N S U L L I V A N
7 1 4 . 3 6 5 . 2 4 0 [email protected]
M A R G R E T S C O T T
4 1 5 . 2 1 5 . 0 4 8 [email protected]
COLORADO MEETINGS + EVENTS
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ILLINOIS MEETINGS + EVENTS
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MICHIGAN MEETINGS + EVENTS
5 8 6 . 4 1 6 . 4 1 9 5
MINNESOTA MEETINGS + EVENTS
6 1 2 . 5 4 8 . 3 4 7 6
NORTHWEST MEETINGS + EVENTS
2 0 6 . 4 5 2 . 2 9 5 9
TEXAS MEETINGS + EVENTS
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Published quarterly by
TIGER OAK PUBLICATIONS
900 South Third St, Minneapolis, MN 55415
Phone: 612.548.3180 Fax: 612.548.3181
877-WIN-PALA (877-946-7252) PalaCasino.com
Located in Northern San Diego County From San Diego County & Riverside County: Take I-15 to HWY 76, go east 5 miles
From Orange County & Los Angeles County: Take I-5 south to HWY 76, go east 23 miles
Don’t Just Have A Great Meeting, Have A Great Time.
Whether your group is a few people, or a few thousand, all of Pala’s meeting
rooms are flexible, professional, and beautiful.
And of course, there’s the added bonus of our great amenities for the perfect
post-meeting gathering, such as a fabulous casino, 10 delicious restaurants
and an award-winning spa. So contact one of our helpful guest service
representatives and get ready for much more than a meeting.
Call 1-877-WIN-PALA (877-946-7252) and ask for our Group Sales Office.
So Many Ways To WinTM
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6 CAM+E l California Meetings + Events » WINTER 2012
Californians are unique, creative and truly
individualistic. They like to make their own mark and
to create something unexpected. They are willing to take
risks and try new things. life in California evokes a sense
of ease and carefree living. surrounded by sparkling cit-
ies, mountains and beaches, it’s the perfect place relax,
explore, and of course, celebrate. from the desert and
wineries to five-star hotels and water, there really is some-
thing for everyone.
i am absolutely thrilled to be a new member of the team
here at California Meetings + Events magazine. Being able
to celebrate our state’s beautiful backdrops, connect read-
ers with the community and spotlight the movers and
shakers who are making waves is truly exciting.
as a writer, editor and filmmaker, i’ve worked in the
magazine industry for nearly ten years. i began my career
as a writer for the New York Post and have contributed to CosmoGIRL, OK!, CITY magazine, Zink
magazine, Desert Living and Modern Luxury publications, among others. My first novel, Pop Tart,
was released by HarperCollins Publishers in the summer of 2009 with editions in the u.s., the u.K.,
australia and in Harper’s spanish-speaking territories worldwide. Prior to my post at California
Meetings + Events, i served as the Managing editor of 944 magazine where i covered the luxurious
landscape of los angeles and its latest happenings for over two years.
Here’s to a fabulous and festive 2012!
Kira Coplin
eDiTor
PS: Reach out to share ideas, stories, feedback and more! Drop me a note at
[email protected]. You can also follow me on Twitter @KiraCoplin.
New Year, New Beginnings
editor’sLETTER
PORTOLAHOTEL.COM
1.866.711.1534
Welcome to Monterey Bay’s perfect location.All 50,000 square feet of it.
Featuring the largest facilities between SF and LA,
and newly renovated ballroom and guest rooms,
the Portola Hotel & Spa boasts over 50,000 feet of
meeting space and a convenient location adjacent
to the Monterey Conference Center. No matter the
size or occasion, our fl exible space and services
provide the perfect locale for your next meeting.
Our high-tech solutions, including state-of-the-art
audiovisual capabilities, HD video conferencing and
a knowledgeable and accessible IT staff make for
fl awless multimedia presentations. The Portola Hotel
& Spa is the fi rst and only Silver LEED® EB certifi ed
hotel in Monterey County. Team up with the Portola,
and make your next event your most successful one.
3649 mission inn avenue
riverside, california 92501
800.344.4225•missioninn.com
Steeped in over a century of history
and culture, there is no more inspiring
setting for meetings and events than
The Mission Inn Hotel & Spa.
The Inn features 238 guest rooms and
suites, and 20,000 sq. feet of flexible
function space that can accommodate
everything from board meetings to
conventions, in an environment that
is truly one-of-a-kind.
For over a century, world leaders and
Hollywood stars have chosen
The Mission Inn Hotel & Spa as
a place of inspiration and renewal.
Book your meeting before 3/30/2012 and receive one $50 gift card to use at any of the
Inn’s award-winning restaurants & Kelly’s Spa. Offer applies to groups of 20 rooms or
more on peak. Applicable to groups arriving between February 1st & August 31th, 2012.
To book this special package, please call 800.344.4225 and reference code: History
Take advantage of our
special offers and packages!
Register to receive our preferred
meeting planner email offers
and receive a special welcome gift!
Riverside, California
Preferred Meeting PackageComplimentary Gift
• 10% credit back to the master• 20% allowable attrition• Discounted Self-Parking ($5.00 per car/per night)
• 50% off high-speed internet in meeting rooms
• Complimentary guest room high-speed internet access
• Choice of complimentary AM or PM break (coffee & danish or coffee & cookies)
• Complimentary room ratio of 1 per 35 (per paid group room nights consumed)
Based on single occupancy. Subject to availability. Meeting contract must be signed by3/30/2012. Valid on new bookings only. Cannot be combined with any other offers. Rates are net non-commissionable.
Yo u r P lac e i n
H i s t o ry
WINTER 2012 » www.meetingsmags.com l CAM+E 9
NOTESmeeting
Customize your QR
Attention-grabbing quick
response codes are a planner’s
new best friend, making every-
thing from contact information
to photos from recent events
available with the click of a
button. Break out of the black-
and-white, 2-D box by mixing
colors, patterns and shapes with
personalized QR code art from
redfishmedia.com.
800.344.4225•
e inspiring
ooms and
function space that can accommodate
• 10% credit back to the master• 20% allowable attrition• Discounted Self-Parking
• 50% off high-speed internet in
• Complimentary guest room
• Choice of complimentary AM or PM break
• Complimentary room ratio of 1 per 35
meetingNOTES
10 CAM+E l California Meetings + Events » WINTER 2012
{ S I G N A T U R E D R I N K I D E A }
{ G R O U P A C T I V I T Y }
The Churchill’s mixologist, John Rankin.
Learn more at www.the-churchill.com
Courtesy ofIDEA
The Cedar RoomIngredients2 oz. bacon-infused George
Dickel #8 Bourbon
¾ oz. Amaro Ramazzotti½ oz. Mathilde Framboise with a Lagavulin rinse
2 dashes sour cherry bitters
DirectionsMix all ingredients in a dry 10-ounce rocks glass. Add ice and stir. Add a slice of bacon and serve.
meetingNOTES{ C H E C K L I S T }
GET THE MOST OUT of WHAT YOU GIVEPromotional giveaways offer excel-
lent marketing value compared to
other media forms. In fact, according
to the Advertising Specialty Institute,
the average cost per impression of a
promotional item is $0.004. (That’s
two-and-a-half impressions per
penny!) Studies show that more than
four out five recipients can identify
the advertiser on a promotional prod-
uct they own. Plus, giveaways trigger
the “reciprocity rule”—the deeply
ingrained human impulse that tells us
to respond to a gift by giving back.
Here are five tips to help you get the
most out of your promotional items.
1. Choose what they’ll use.
Pick a product your customers will
want to use on a daily basis. You’ll
earn their appreciation—and keep
your brand top of mind.
2. Prioritize staying power.
Promotional products are highly afford-
able already. Don’t scrimp on durability;
select a giveaway built to last.
3. Give first.
To make the rule of reciprocity
work for you, be the first one to
give. Human psychology suggests
your generosity will be repaid.
4. Don’t overspend.
Promotional products don’t have
to break your budget. In fact, they
shouldn’t. A giveaway isn’t more effec-
tive just because it’s more expensive.
5. Comparison shop.
Undecorated items are often
virtually identical from one
distributor to the next—but
prices aren’t. Use the Internet and
comparison shop to ensure you get
the branding bargain you deserve.
Courtesy of Jerry McLaughlin,
president and CEO of
www.branders.com, the world’s
largest and lowest-priced online
source of promotional products.
Bocce NationA sport that combines fun and
competition at a leisurely pace,
bocce is the perfect activity for
groups looking to socialize out-
doors. Not familiar with the game?
BocceNation.com has everyone cov-
ered with software that organizes
games, in addition to its Bocce-in-
a-Bag kit that includes everything
needed to complete the experience,
right down to a portable court.
BocceNation.com also offers full-
service event planning, just in case
you’d rather just sit back and play.
$139 for Bocce-in-a-Bag Kit.
www.boccenation.com
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BALANCE
Finding an absolute state of equilibrium is often hard to do. You will find it at Parc 55 Wyndham, with the perfect balance of work and rest, resulting in stronger focus and enhanced productivity.
415.392.8000/meetparc55.com
meetingNOTES
12 CAM+E l California Meetings + Events » WINTER 2012
meetingNOTES
STYLISH TRAVEL GUIDESKnown for their graphically
appealing covers, hyper-
opinionated reviews and
selective entries, Luxe City
Guides make for chic travel
gifts. Compiled by resident
editors and contributors
that really know their cities,
these smart, fun guides give
travelers insider knowledge
to make the most of their
stay. The new Black Bespoke
Box, hand-crafted in luxury
carbon bookbinding linen with
a sleek crimson interior and
gold logo, holds a collection
of fi ve guides. Customers can
also handpick the guides they
want to include and brand
the front of the box with their
logo. From just one guide to
multiple boxes, gift wrapping
options makes giving a cinch.
Their custom-made black
and aqua teal canvas-clad
boxes come with a black
grosgrain ribbon and layers
of signature embossed tissue.
The Bespoke Box is $55 and
can be purchased online;
individual guides are $9.99.
www.luxecityguides.com
Bert Seneca, general manager of the Beverly Garland in North Hollywood, recently revealed
the newest renovations to the hotel’s Garland Ballroom and on-site restaurant, Tula’s. The
upgraded ballroom features parchment wallpaper framed in crown molding, stately bronze
mirrors and opulent chandeliers set against hues of rich chocolate brown and cream. Tula’s is
also debuting a new stylish look, along with updated menus that o� er California-style cuisine
with a touch of Mediterranean fl air. To complement the menu, the new wine list features over
60 hand-selected wines from around the world. www.beverlygarland.com
The Garland Ballroom
North Hollywood
venue SPOTLIGHT
A P O C K E T- S I Z E D D E S S E R T
Take dessert to-go with ice cream sundae-fl avored malted milk balls
from Nuts Online. With fl avors ranging from orange sherbet to pineapple
and key lime, whether you’re running to or from a meeting, your sweet tooth
will thank you. Feeling generous? Bulk discounts are available if you want
to share. $6.99 per pound. www.nutsonline.com
{ F O O D + D R I N K }
{ P L A N N I N G T O O L }
LINKEDIN EVENTS Post your next conference on Linkedin to extend its networking capabilities and encourage
attendees to connect with one another beforehand. A new set of tools highlights “Attendees
You May Want to Meet” based on location, industry and network and new “Share This Event”
options ensure your event is being marketed to the right group of professionals. Updated
events from shared networks will appear in Network Update streams and the Events homepage
will provide an ever-evolving set of event recommendations. http://events.linkedin.comP
HO
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; L
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NU
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ON
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�310 LUXURY ROOMS & SUITES
�SIX PRIVATE CASITA SUITES
�15,000 SQ. FT CONFERENCE CENTER
�12,000 SQ. FT BALLROOM
�OVER 50,000 SQ. FT OF FUNCTION SPACE VENUES
�MORONGO GOLF CLUB AT TUKWET CANYON
�VIBE - OUR VERY OWN FOUR STORY NIGHTCLUB
�SAGE SPA & RADIANCE SALON
�OVER 150 PREMIUM RETAIL OUTLET MALL
�2,000 SLOTS AND OVER 100 TABLE GAMES
�OASIS POOL WATER PARK
Have Your Next Meeting at Morongo!
CONTACT SALES DEPARTMENT AT 951.755.5448 WWW.MORONGO.COM
CALIFORNIA’S PREMIER FOUR-DIAMONDMEETING & CONVENTION DESTINATION
Exquisitely arrayed on 44 acres between California’s spectacular San Gorgonio and San Jacinto mountains, the Morongo Casino, Resort & Spa is an enticing oasis.
WINNING PROPERTY
14 CAM+E l California Meetings + Events » WINTER 2012
meetingNOTES
High above the Sunset Strip with a view of the
Los Angeles skyline, The Morrison Room is a
1,000-square-foot private space now available for
private parties. The space is reportedly the former
fl at of legendary Doors frontman, Jim Morrison
(hence the name) when the band used to play below
at clubs like Sneaky Pete’s and The London Fog in
the early ‘60s. The event space features dark walls
papered with infamous mug shots of various rock
stars. Able to accommodate up to 150 people, space
consists of two open-air decks with lounge seating
with an enclosed temperature controlled bar area
with DJ booth in between. The site o� ers catering
services with a variety of menu options ranging
from Asian cuisine to global comfort foods. The
venue is accessible both through the parking lot in
the back and through Duke’s West Hollywood diner
on the fi rst fl oor. For larger a� airs, the parking lot is
available for event rental. To book, call 323.977.8909
or visit www.morrisonroomla.com.
The Morrison Room
West Hollywoodvenue SPOTLIGHT
Event Ticketing Services BROWN PAPER TICKETS
“The first and only fair-trade ticketing company.” The philosophy of Brown Paper Tickets (clearly stated in their Bill of Rights) is simple: service fees should be fair and consistent.
The pros: 24/7 help center and email support, along with no contracts and no minimum or maximum attendees.
The cons: Fees are covered by the ticket buyers and there is a processing fee beyond the face value of the tickets ($0.99 + 3.5%). www.brownpapertickets.com
EVENTBRITE“We believe that anyone can be an event organizer.” Like most online event tick-eting services, Eventbrite is free for free events—its templates also live up to the tagline: they’re incredibly easy to use.
The pros: The “Eventbrite at the Door” iPhone/iPad app allows event organizers to manage tickets and RSVPs at the door.
The cons: Again, fees are tacked on to the ticket price of your events ($0.99 + 2.5%). www.eventbrite.com
TICKET BUD “Don’t pass ticket fees on to your guests.” A flat fee at Ticket Bud covers everything from email and social media marketing to tickets and an RSVP page. Also, you can check out your ticket sales in real-time.
The pros: Pay $19.99 to sell unlimited tickets for a one-day event or $39.99 for multiple-day events.
The cons: Planners are still responsible for the PayPal processing fees associated with ticket transactions. www.ticketbud.com
{ P L A N N I N G T O O L S }
{ H O T E L S }
Temecula Valley wine country’s
newest hotel opens in April on the
Ponte Family Estate. The 60-room
Ponte Vineyard Inn in will feature
two 1,360-square-foot grand suites,
four junior king and four junior
queen suites, with balconies that
overlook the vineyards. Striving
to be a sustainable facility, The
Ponte Vineyard Inn will reduce its
environmental footprint through the
use of low VOC paint, recycled and
natural materials, LED light bulbs
and room occupancy sensors for
the central HVAC system. Although
details regarding the Inn’s corporate
meeting room weren’t fi nalized at
press time, the estate itself features
four unique event spaces, ranging
from intimate tasting rooms with
space for 20 to their functioning
barrel room, which holds 100 people
with dancing outside. A vineyard
pavilion (capacity 250) is the largest
space available.
www.pontevineyardinn.com
A Stay in the Country
PH
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We invite you to experience an incomparable blend of business and pleasure
not found on dry land. Specializing in customized event planning on classic
yachts from a 2 person intimate occasion to a celebration for 2,200 guests.
Holiday Parties
Sales Incentives
Corporate Meetings
Client EntertainmentFor more information, call 415-438-8300 or visit hornblower.com
Meetings you can look forward to.
16 CAM+E l California Meetings + Events » WINTER 2012
meetingNOTES{ p l a n n i n g p r i m e r }
1. Recognize, reward and respect your employees. Too many bosses think that money will motivate
their employees to perform well. Money will get you
into the game, but it will have no impact on perfor-
mance. If you really want to motivate your employ-
ees, acknowledge their accomplishments—and do so
publicly. This costs you and the company nothing,
but it results in employees who are proud of their
accomplishments and who will continue to work
to earn your approval and praise. Celebrating even
small successes will improve employees’ self-esteem
and lead to bigger successes.
2. Hire for attitude, then train for skills. Technical skills can be learned, good attitudes can-
not. Hire people you can motivate and who enjoy
working with people. Then train and nurture them.
Give them the tools they need to do their jobs—and
to do them well. And don’t micromanage your
employees; doing so will kill their creative-thinking
and problem-solving efforts.
3. Terminate non-performing employees; they are a cancer in your organization. They either do their jobs poorly, or they don’t do
them at all. Those employees often have negative atti-
tudes that drag down other members of your team.
Get rid of these people as quickly as possible.
4. Set clearly defined goals. Establish a game plan for the year that revolves
around measurable goals and target dates. To simply
say, “We will increase bookings,” is not enough to
increase performance. On the other hand, if you set
of goal of increasing bookings by 20 percent, it gives
employees a specific target.
5. Maximize your employees’ potential. Empower them to make quick decisions that will
keep your clients coming back to you. Support their
use of empowerment and trust them to do the right
thing for your customers.
6. Listen to your employees. They are the experts when it comes to improving
your products and services. The suggestions they
will make, if asked, will help to reduce costs, improve
operations and add to your company’s profits.
7. Take a good look at your own skills. Are your managerial skills what they should be?
You should spend a minimum of 20 hours each year
developing and improving your leadership skills.
Don’t wait for the company to pay for any courses
you want to take, set money aside each year and pay
for the programs yourself, if necessary. It’s an invest-
ment you won’t regret.
How to be a better bossSeven ways to boost your managerial mojo. b y J o H n t s c H o H l
John Tschohl, the internationally recognized service strategist, is founder and president of the Service Quality Institute in Minneapolis, Minnesota. Described by USA Today, Time and
Entrepreneur as a “customer service guru,” he has written several books on customer service and has developed more than 26 customer-service training programs that have been distributed throughout the world. John’s monthly strategic newsletter is available online at www.customer-service.com.
“celebrating even small successes will improve employees’ self-esteem and lead to bigger successes.”
WINTER 2012 »www.meetingsmags.com l CAM+E 17
{ T I P S F R O M A P R O }
From politics to business, the
hot, trigger-button issue will be about
who is ready to lead, and what it takes
to lead in these times. practice these
three quick and easy tips to immedi-
ately improve your leadership skills
and management performance in 2012.
3D isn’t just for movies. leaders need to encourage thoughtful engage-
ment in the decision-making process. 3D (discuss,
debate, decide) is a process that many executive
teams use to foster healthy dialogue. constructive
debate builds commitment and greater long-term
support for the final decision. on those occasions
when leaders need to make a tough call with fewer
people involved, it’s still critically important that
they share their thoughts behind the decision.
Creativity is not the same as innovation.recognize the difference between creativity and inno-
vation. creativity is an internal process that generates
the next new idea. innovation is the external process
that brings that idea to market in order to create a
social and economic effect. companies that under-
stand these differences and create systems and struc-
tures for both consistently outpace their competitors.
Leadership is sales. With four generations in the workplace (tradition-
alists, baby boomers, generation x’ers and millen-
nials), leaders must know what each generation
is seeking to “buy” from their organization (their
executives) and then leaders need to know how to
“sell” to each constituent in order to garner engage-
ment, commitment and loyalty.
LESSONS in LEADERSHIP
With presentations to 30,000+ executives in eight countries, Amy K Hutchens serves as a business strategist to leaders around the globe. She is the winner of five Telly Marketing Awards and the Summit International’s Award for Creativity and a featured guest on NBC, Fox and ABC for her commentary on current events. www.amyk.com
Try Our Valleyand Discover an Affordable Group Destination
http://gettag.mobi
Accessible and affordable Tri-Valley, California is the
ideal Northern California meeting and event destination.
Located on the eastern side of the San Francisco Bay hills,
and boasting more than 4600 hotel rooms with affordable
rates and hundreds of specialty venues and facilities – you
are sure to find the right space for your group.
Book your next event in Tri-Valley, California by December 30, 2012 and receive
up to $5000 for your group. Simply visit trivalleycvb.com/cash or contact our
sales team at 925-846-8910 for details.VisitTriValley @VisitTriValley
Pleasanton
Livermore
Dublin
San Ramon
Danville
18 CAM+E l California Meetings + Events » WINTER 2012
meet&EAT
SMALL PLATES GO BIG California’s newest eateries have mastered the art of “bite size.” B Y T A M A R A S H A Y N E K A G E L
PARALLEL 37, SAN FRANCISCO Parallel 37 in Nob Hill’s Ritz-Carlton Hotel
has created a menu that is meant for pairing
and sharing. Small bites such as the crispy
chicken wings, short rib ravioli and polenta
fries are some of the highlights of Chef Ron
Seigel’s thoughtful and focused menu. The
clean presentation is apparent in the desserts,
including the Nutella croquette and lemon
semifreddo. “I want to create a dining experi-
ence where the food is not over-manipulated,”
Siegel says. “Simple and delicious American
contemporary cuisine served in an energetic
and inviting space with only the best hand-
picked ingredients.” There is a chef ’s table,
set outside of the kitchen and walled away
from the main dining room that is perfect for
parties of up to 12 and offers an exciting view
CALIFORNIA IS PARING DOWN. Small portions, small plates, small bites—
call it what you will but all along the coast, new eateries are opening up with an
emphasis on smaller portions meant for sharing. Anyone who has ever tried to
scarf a full-sized burger while trying to converse can attest to the fact that portion
size greatly e� ects the success of an event. Going small is going big.
of all the food preparation. The bar area, a
combination of communal tables and
banquettes, seats 46; there is an additional
semi-private room available for events.
RESTAURANT 1833, MONTEREYMonterey’s 1833 Restaurant, named after the
building’s year of origin, is the latest in a series
of restaurants to occupy the historic Stokes
Adobe building, the home of former mayor
James Stokes. In keeping with trend, small bites
featured on the menu run the gamut from beef
carpaccio to caramelized endive to hamachi
crispy pork, and even bacon cheddar biscuits.
The interior is a graceful blend of modern fur-
nishings and antique accents that pay homage
to the historic building without ever feeling
outdated. There are three formal dining rooms
as well as a private table which are lovely selec-
tions for moderate-sized group events. “The
multi-room layout, including Hattie’s Room
for more intimate meetings, and the sun room
with gorgeous white on white decor, are all
stunning,” says Monterey County Convention
& Visitors Bureau Representative Koleen
Hamblin. “The alfresco bar with fire pits is an
ideal end to a successful gathering.” In addition
to the superb dishes, the creative mixology and
hard to find liquors make cocktailing here a
connoisseur’s dream—suffice to say, there is a
separate absinthe menu.
MOHAWK BEND, LOS ANGELESServing equal parts vegan and non-vegan foods,
Mohawk Bend offers something for everyone, in
this recently renovated vaudeville theatre. The
menu includes Spanish stuffed dates, Monterey
squid and vegan ‘meat’ pizzas, and the small por-
tions are a welcome way to try all the innovative
delectables and the food is prepared in separate
vegan and non-vegan kitchens so catering to
individual food preferences is seamless. With
10,000 square feet of space and banquet pricing
and drink specials for groups, Mohawk Bend is
Lobster corn dogs served
with ginger remoulade are
among the small plates
served at San Diego’s Saltbox.
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WINTER 2012 » www.meetingsmags.com l CAM+E 19
a good choice for large events. Fireplaces, framed
by a mosaic glass wall and soaring skylights
make the setting memorable for any occasion.
“Mohawk Bend is an ideal place to host a variety
of events. We’ve held intimate gatherings, a wed-
ding reception and we are in the processing of
planning a network television show wrap party,”
says Mohawk Bend’s Event Coordinator Jenny
Aaron. “The Ramona Room is very versatile in
that it can be completely private with the curtains
drawn or left open,” she says of the contemporary
atrium with exposed brick. “It’s truly the heart of
the restaurant.”
SALTBOX, SAN DIEGOThe self-styled “new American gastro-lounge,”
Saltbox, has recently opened in the Gaslamp
district’s new Hotel Palomar. Some of the
highlights of Chef Simon Dolinky’s “social
plates” menu, include the “crazy pickles” dish
which seamlessly blends pickled vegetables
and quail eggs and the miniature corn dogs
filled with shellfish sausage. Both the shrimp
ceviche and stewed beef cheeks versions are
refined takes on this San Diego staple. The
175-seat dual-level retreat has a sophisticated
interior that creates an familiar atmosphere
that can often deceive its size. In fact, Saltbox
is fully equipped for private events for up to
350 guests. “We are honored to be part of
the transformation of this remarkably elegant
space at the cultural gateway to the historical
Gaslamp district,” Mark Van Cooney, gen-
eral manager of Hotel Palomar San Diego says
of the new location. “We are committed to
providing our guests with an authentic experi-
ence and personalized customer care.”
GET CONNECTED
PARALLEL 37 // San Francisco
415.773.6168 / www.parallel37sf.com
MONTEREY 1833 // Los Angeles
831.643.1833 www.1833monterey.com
MOHAWK BEND
Los Angeles / 213.483.2337 / www.mohawk.la
SALTBOX // San Diego
619.515.3003 / www.saltboxrestaurant.com
GROW with MPISSNat the MPISSN 2012 CONFERNCE
& TRADE SHOWon March 20, 2012
For more information visit www.mpissn.org
BLOSSOM BY ATTENDING THE CONFERENCE
Held at the Well at CSUS 1:00pm to 4:00pm
CONFERENCE COURSES:· The Disaster Experience for Meeting Planners (1:00-2:45)
· Be Red Cross Ready (3:00-3:45)
EARLY BIRD RATE: $49 REGULAR RATE: $69
Early bird rate expires 03/13/12
THEN SPRING INTO THE TRADE SHOW
Held at the Alumni Center
4:00pm to 7:00pmFREE TO MEMBERS &
NON-MEMBER PLANNERS
WHERE: California State University, Sacramento
The Well and Alumni Center
State University Drive South · Sacramento, CA 95819
Phone: 916.278.6295
20 CAM+E l California Meetings + Events » WINTER 2012
WINTER 2012 » www.meetingsmags.com l CAM+E 21
INSPIRATION:
“I think interesting design mixes the like with
the unorthodox elements,” Powell says. “With
proper thought and execution, opposites
attract.” Powell designed the table with his
two favorite places in mind—the ultra-glam
Hollywood Roosevelt Hotel and the laidback
Big Island wonders of Hawaii.
THE DETAILS:
To create the tablescape, Powell mixed lush
tropical orchids with scented blooms and
combined them with unusual elements such as
moss, echevaria and exotic strains of tillandsia
(air plants). Sweet peas, soap and verailia roses
in hues of peach provided contrasting accent
colors for depth and dimension. A variety of
mosses and willow branches were used in the
table’s center.
Powell created “botanical boards” for each
place setting out of restored planks from a barn
in central California. “Cleaned and finished with
moss on the side, they create a charger,”
he explains. Placed atop each botanical board
are individual bud vases with lavender sweet
peas, a floral fresh orchid pin and a dramatic
napkin presentation.
A unique twist on setting a napkin, Powell
implemented handmade napkin cuffs made
from Indian beaded trim to add a touch of
shimmer and elegance to the table. To finish
things off, Powell gave it a magical glow
by using oil lamp inserts in mason jars with
different sized rims. The living wall was accented
with clumps of moss and a floral tower featuring
ghost wood, tillandsias and a giant Star
of Bethlehem. “This finished our look by
incorporating the entire room,” said Powell.
DESIGN TIP:
“Remember that not everything living or
botanical is a flower so expand your horizons
and think outside the box when it comes to
design elements.”
the vendors
DESIGNER
CRAIG POWELL,
POLLEN BOTANICAL
DESIGN
323.550.1555
www.pollenstudio.com
VENUE
PUBLIC KITCHEN
& BAR (WITHIN THE
ROOSEVELT HOTEL)
323.466.7000
LINENS
CRATE & BARREL
www.crateandbarrel.com
STATIONERY
INVITATIONS AND PLACE
CARDS FROM PAPETERIE
www.papeteriestore.com
RUSTIC CHICB Y K I R A C O P L I N P H O T O S B Y Z A C H C O C O
Using fresh-from-the-forest touches, a living table top is created.
{ T A B L E S C A P E }
the menuEclectic offerings from Executive Chef Tim Goodell round out the menu at Public Kitchen & Bar:
For a small dinner party in the private room and Chef’s Table at Hollywood’s
Public Kitchen & Bar, Pollen Botanical Design’s Craig Powell created a tabletop guests would
remember. Mixing and matching elements to correspond with the already present living
walls of succulents and other greenery, the rustic chic concept was brought to life.
eat: Chicken liver terrine with kumquat marmalade and grilled
rustic bread; Chicharrones with chili's and lime; Potato tart with
caramelized onions and pancetta; Crispy oxtail galette with poached
farm egg and frisée; Spiced duck steak leg confit with caramelized
turnips and Duroc pork schnitzel with arugula salad.
drink: Cucumber Collins, Elderflower Bellini, It's All Good
22 CAM+E l California Meetings + Events » WINTER 2012
venueREPORT
BEAUTIFUL VENUES HAVE AN UNCANNY ABILITY to make memorable occasions even
more special. � is rings particularly true in modern, minimal California, where an elegant, opulent setting
truly stands out from the crowd. � ese uniquely stylish spaces are sure to make any event unforgettable.
CLASSICALLY ELEGANT VENUES Inject a dose of refinement and style to your next event. B Y A S H L E Y H E AT O N
Located in the Historic Core
of Downtown Los Angeles,
the recently renovated Vibiana
features upgraded amenities.
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WINTER 2012 » www.meetingsmags.com l CAM+E 23
ON A PEDESTAL We’ll put you
just like you dserve!
O F F I C E C E L E B R AT I O N S B U C A - S T Y L E
Special Banquets & Party Packages Available
bucadibeppo.com
CALL YOUR LOCAL SALES MANAGER
TO BOOK YOUR OFFICE CELEBRATION TODAY
WHETHER YOU CELEBRATE AT BUCA OR AT THE OFFICE,
WE’LL TAKE GOOD CARE OF YOU.
Anaheim - 714.740.2822 • Brea - 714.529.6262 • Campbell - 408.377.7722 • Carlsbad - 760.479.2533
Claremont - 909.399.3287 • Encino - 818.995.3288 • Huntington Beach - 714.891.4666
Irvine - 714.665.0800 • Mira Mesa - 858.536.2822 • Palo Alto - 650.329.0665
Pasadena - 626.792.7272 • Redondo Beach - 310.540.3246 • Roseville - 916.771.9463
Sacramento - 916.922.6673 • San Diego - 619.233.7272 • San Francisco - 415.543.7673
San Jose - 408.226.1444 • Santa Monica - 310.587.2782 • Thousand Oaks - 805.449.3688
Universal Citywalk - 818.509.9463 • Valencia - 661.253.1900
24 CAM+E l California Meetings + Events » WINTER 2012
venueREPORT
Updated EleganceNorthern California’s most magnificent venues merge
a contemporary sensibility with Old World charm.
The Bently Reserve, housed in San Francisco’s former
Federal Reserve Bank, maintains the original building’s
1920s period details while incorporating state-of-the-
art technology and environmentally friendly upgrades.
The infinitely customizable nature of its largest space,
The Banking Hall, appeals to many event planners.
“For one event in the Banking Hall, a food-show style
kitchen was installed, and Paula Deen gave a cooking
demonstration to about 400 guests,” Bentley Reserve
Events and Sales Manager Vivian Perez divulges. “We
also had a movie screening, in which a screen and beds
were brought into the room, so guests could watch
the movie as if from the comfort of their room.” The
Reserve also offers eight boardrooms ranging in capac-
ity from 10 to 80 people.
Sacramento’s boutique Citizen Hotel is home to
two separate venues. Both the stately Plaza Park
Ballroom and the sleek rooftop Metropolitan Terrace
provide ample room for up to 200 guests. The Citizen
also offers a plethora of personalized event services,
including the popular Citizen Wedding Package. A
farm-fresh event catering menu is provided by the
hotel’s Grange Restaurant & Bar.
Historic LandmarksVibiana, the 136-year-old former Cathedral of St.
Vibiana, was reborn as an event site in 2005. Since
then, the utterly fantastical, yet unexpectedly practi-
cal venue has hosted events from concerts to mas-
querade galas. Event Producer Brian Worley, whose
firm YourBash! has produced parties for American
Idol and the EMMY Awards, names Vibiana as a
favorite venue. “It is a stunning setting that really
allows me to create unique spaces,” Worley notes.
“Vibiana is so large that you can literally transform it
into anything you want; and with the white walls, you
can do magic with the lighting.”
Greystone Mansion, built in 1927 by the son of oil
magnate Edward Laurence Doheny, boasts a similarly
colorful past. The Beverly Hills estate has been used
as a film backdrop since the 1950s and was added
to the National Register of Historic Places in 1976.
Today, the mansion’s 12-acre outdoor event space
offers a quiet, pastoral respite from the bustling city
it overlooks. Greystone is comprised of the lush,
green Formal Gardens—designated exclusively for
wedding ceremonies—and three other English
Garden-inspired reception areas, ranging in capacity
from 60 to 200.
GET
CONNECTED
BENTLY RESERVE
San Francisco
415.294.2226
www.bentlyreserve.com
CITIZEN HOTEL
Sacramento
916.447.2700
www.citizenhotel.com
VIBIANA
Los Angeles
213.626.1507
www.vibianala.com
GREYSTONE MANSION
Beverly Hills
310.285.6830
www.greystonemansion.org
Sacramento’s Citizen
Hotel boasts 11,000
square feet of flexible
meeting and conference
facilities.
PH
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SA
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PH
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RA
PH
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TR
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LO
VE
PH
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O.
26 CAM+E l California Meetings + Events » WINTER 2012
DESTINATION
A PLACE in the SUNKnown as a posh playground for the Hollywood elite, Palm Springs shows its professional side.
B Y K I R A C O P L I N
WELLKNOWN AS A DESTINATION FOR FIRSTCLASS HOTELS, modern
architecture and endless days of sun, Palm Springs and its surrounding areas o� er a
variety of options for your next o� -site event. � ough the area is commonly referred
to as simply, “Palm Springs,” the famous desert destination actually consists of nine
distinct cities. With a collective hospitality scene that continues to grow, the mu-
nicipalities that make up Greater Palm Springs include Desert Hot Springs, Rancho
Mirage, Indio, Palm Desert, Cathedral City, La Quinta, Coachella and Indian Wells.
� anks to Amtrak rail service and three airports that service the area, Greater Palm
Springs is perfectly positioned to serve large markets throughout California and be-
yond. “For a small community we o� er a diverse array of activities, venues, hotels and
restaurants,” says Beth Daniel, DMCP, Senior Sales Manager at ACCESS Destination
Services. “One of the best aspects is the ease of travel through our resort-port and the
ease of navigating through the valley with no tra� c and the beauty surrounding you.”
“Our room rates are still very competitive
and because the valley is somewhat contained
in a small area and groups are not forced to
drive 45 minutes for airport transfers or to
visit venues and attractions,” Daniel says of
the value that event planners can expect. “In
most cases the groups travel 15 to 20 minutes
maximum to reach their destination.”
With its funky furnishings and lush land-
scape, the Parker Palm Springs is a delight
for the senses. Spread over 13 acres, the hotel
boasts plenty of room for any meeting or event.
All event spaces, including a new 6,000-square-
foot building, feature natural light. Spaces fea-
turing exclusive lawn and garden areas, such
as the Grand Ballroom, provide the perfect
With 13 acres and 144 rooms, the
Parker Palm Springs caters to both
large and small business gatherings.
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WINTER 2012 » www.meetingsmags.com l CAM+E 27
On The FlyPalm Springs Regional Airport (PSP) is serviced by major carriers like Allegiant, American Airlines, Sun Country, United Airlines and US Airways. Groups traveling from LAX, John Wayne Airport/Orange County and San Diego International Airport can expect an easy, two-hour drive. Desert Valley Shuttle provides scheduled service to and from the major airports in Southern California, as well as transport to all major resort hotels in the Palm Springs area. To book, call 800.413.3999.
What’s New…Increasing the number of flights to Coachella Valley, Virgin America recently celebrated the launch of its new nonstop and through-flight seasonal service to PSP. Offering travelers low-fare, stylish service, the California-based carrier’s seasonal daily flight schedule operate from mid-December to April 30th.
backdrop for ceremonies, banquets and cock-
tail parties. “The food is amazing, the service
is the best, the property is pristine and the
grounds well-tended,” says Joey Lizotte, owner
of the Palm Springs-based ARTISAN Event
Floral Decor. “I recommend this property to a
group whenever I can as I know that every one
of their needs will be met.”
Centrally located in Old Palm Springs
Village, The Willows Historic Palm Springs
Inn is one of the city’s oldest sites. Refined and
steeped in old-school glamour, The Willows
Inn and the O’Donnell House at The Willows
are available as a conference site and venue for
weddings, corporate meetings, family gather-
ings and other events. “The building is historic
and so well maintained, and the staff is beyond
words,” says Lizotte, who has planned a myriad
of events there. “Sitting on the side of a moun-
tain, the views of the entire valley are more
than amazing. Nighttime at the O’Donnell
House is out of this world. As a back drop…
it doesn’t get any better.” The properties are
flanked with desert gardens, a veranda and
a waterfall and can be combined for larger
parties. The Willows closes its doors to the
public during events to guarantee the privacy
and comfort of its guests. Events scheduled on
INSPIRATIONAL MEETINGS.
SINGULAR EXPERIENCES.
AN EXTRAORDINARY DESTINATION.
49-499 Eisenhower Drive, La Quinta, California 92253
(760) 564-7602 www.laquintaresort.com
La Quinta Resort & Club is where memories and experiences are created.
The resort offers flexible indoor and outdoor meeting options with
breathtaking vistas of the Santa Rosa Mountains. Many of the most
successful meetings are a result of the quality and enjoyment of the
activities after a full day of meetings. We offer a wide variety to choose
from such as our five highly rated golf courses, our award-winning
Spa La Quinta, a tennis program featuring 23 tennis courts run
by former Davis Cup Captain and player, Tom Gorman and five unique
culinary options. Call us about your next Experience…
Make Your Meeting an Unforgettable Experience!
760-778-6262 ext [email protected]
A unique venue for any group from 15 to 2,000, with 56,000 square feet of enclosed, air-conditioned space housing over 25 vintage aircraft and exhibits available for you, day or night. And you can expand your event to the 40,000 square feet of exterior space facing the Palm Springs Airport and San Jacinto Mountain.
28 CAM+E l California Meetings + Events » WINTER 2012
DESTINATION
GET CONNECTED
VIRGIN AMERICA
877.359.8474 / www.virginamerica.com
DESERT VALLEY SHUTTLE
800.413.3999 / www.palmspringsshuttle.com
PARKER PALM SPRINGS
760.770.5000 / www.theparkerpalmsprings.com
DESERT SPRINGS JW MARRIOTT RESORT & SPA
888.236.2427 / www.marriott.com
ESCENA GOLF CLUB
760.778.2737 / www.escenagolf.com
THE WILLOWS HISTORIC PALM SPRINGS INN
760.320.0771 / www.thewillowspalmsprings.com
TWO BUNCH PALMS RESORT AND SPA
760.329.8791 / www.twobunchpalms.com
THE CARY GRANT ESTATE
760.904.0200 / www.carygrantestate.com
LULU CALIFORNIA BISTRO
760.327.5858 / www.lulupalmsprings.com
a weekend require a full buy-out of the eight-room
hotel, with a minimum of a two-night stay.
Private, quaint venues can be hard to come by
when dealing with groups of up to 350. Thankfully,
Cary Grant’s Movie Colony Estate is now available
as an event space to solve that problem. The 1.5-acre
historic Palm Springs landmark is a private, lush sanc-
tuary with plenty of room for large parties (the front
lawn comfortably accommodates 350 guests, while the
backyard fits 180). Tucked among rose gardens, citrus
trees, green palms and cacti, the Andalusian-style
home offers several site options, making it a top choice
for events of all sizes and types. The Great Room offers
the largest indoor space for parties and private dinners,
seating 60 to 90 comfortably. Other areas on the estate,
like the art studio, make for perfect break-out spaces.
New on the scene, LuLu has quickly become
a favorite among industry professionals when to
comes to dining. “LuLu has a large space that’s good
for group dining,” explains Hillary Angel, public rela-
tions manager for Palm Springs Bureau of Tourism.
In addition to the restaurant space, LuLu also offers
off-site catering. Specializing in the production of
original concepts and designs, their portfolio fea-
tures highly styled intimate gatherings and elaborate
galas and everything in between. Though there are
several menu options to choose from, planners may
also request one that’s personalized to accommodate
party size, tastes and budget.
Ready, Set, Putt!the game of golf has long been used to boost corporate morale and strengthen busi-
ness relationships. Known for its world-class golf courses and resorts, the Palm Springs
region offers more than 100 exceptional places to play. With two award-winning 18-hole
championship courses and an exceptional tournament & Guest Service Program, the
Palm desert Golf Courses at JW Marriott desert Springs Resort are perfect for events
both large and small. From pre-event planning, catering, on-course photography and
event promotion services including the coordination of pairings, scorecards and carts,
the pro staff tends to every detail of an outing. With 833 guest rooms and more than
100,000 square feet of meeting and event space, the resort is also a great place to stay.
“the JW Marriott desert Springs continues to raise the bar to provide great service and a
fresh product,” daniel says, “Guests love the centralized gathering area.”
In Palm Springs, the hip escena Golf Club with its Nicklaus design course and strik-
ingly modern club house, is also known for its first-rate meetings and special events
service. escena’s main dining room, outdoor patio, lakeside event lawn and a private
dining room (that holds up to 250) within the club house provide planners with
plenty of options for pre- or post-game gatherings. When it comes to golf, escena’s
tournament coordinators are on-hand to assist planners with pairings, contests
and prizes. the course an even be configured to a planner’s exact specifications to
accommodate a range of skill sets.
Planning Golf eventsavoid stress overload by checking these important to-do items off your list early on.
r Begin preparations as early as possible. Six months in advance is ideal with three months being the absolute minimum.
r Finding a location. Start visiting golf sites right away to root out the one that offers all the amenities you need. Make sure to inspect clubhouse locker rooms, meeting facilities and the course to make sure they are sufficient and up to expectations. r Book it. Before signing contracts, double confirm the availability of golf rentals, carts and equipment, as well as the course’s maintenance schedule.
r Begin drafting an event schedule with tee times in mind. traditional group start times are held at either 8 a.m. or 1 p.m.
r Conclude your budget, making sure all green fees (per person) and gratuities have been accounted for.
r Finalize food and beverage functions. Budget for open bar and beverage cart expenses, as well as meals. Counteract larger expens-es by opting for a con-tinental breakfast buffet and box lunches to keep spending under control.
[ ] Create a mock pairing sheet two weeks before the event in case changes need to be made. Final confirmation (numbers of participants and foursome pairings) are expected one to three days before the outing, depending on the course.
When was the last time you stepped out of a convention into a desert oasis?
This is a different sort of place. A place you can fl y in,
check in, and get to your meeting in a half-hour. Just one
short mile from the Palm Springs International Airport,
you’ll fi nd a world-class facility, 1,600 hotel rooms within
walking distance and 150,000 sq. ft. of meeting space.
But you’ll also fi nd a spectacular desert setting you
just won’t fi nd anywhere else. Gorgeous mountains as
your meeting’s backdrop. And ideal weather for almost
anything from golf to swimming to horseback riding.
It’s not often that outside your meeting is every bit as
inspiring as inside. But it is here.
Like no place else.™
PalmSpringsCC.comCall us toll-free: (800) 333-7535
MEETINGS WITHOUT
COMPROMISE, ROI
WITHOUT LIMITS.
For more information
Contact Lisa Scofi eld at 713.364.9683
or email [email protected]
Atlanta, GA
September 2011
Los Angeles, CA
October 2011
Boston, MA
November 2011
UPCOMING CITY EVENTS
Join us in San Francisco on Tuesday July 19, 2011. Hosted at the Ritz-Carlton, qualifi ed corporate,association and independent planners willengage one-on-one with sales directors fromluxury group business and incentive destinationsthroughout North America and Europe.
We know your schedule is taxed, so we bring new and notable destinations to you.
Selective Substance. Strategic Savings.
THE POWER OF ONE-ON-ONE
Join us in 2012 for 8 upcoming hosted-buyer events across the country. Qualifi ed corporate association and independent planners will engage one-on-one with sales directors from luxury group business and incentive destinations throughout North America and Europe.
For details, visit www.meetings4you.com.
We know your schedule is taxed, so we bring new and notable destinations to you.
Selective Substance. Strategic Savings.
8 HOSTED-BUYER
EVENTS COMING
IN 2012
For more information, visit
www.meetings4you.comto see our line-up of upcoming
hosted buyer events.
WINTER 2012 » www.meetingsmags.com l CAM+E 31
You don’t need to read the writing on the wall to know that while the core purpose of meeting remains the same, technology has had a significant impact on the industry. Although technology topics are a staple on agendas
at professional conventions and conferences, it’s a challenge for busy planners to keep up with the rapid pace of change and new options.
To help, we compiled 26 technology tips, tools and trends from A to Z for today’s meetings and events. by Robert Luce & Cathleen Hagan
Technology tips, tools and trends from A to Z.
32 CAM+E l California Meetings + Events » WINTER 2012
APPSSoftware applications typically used on smartphones and other mobile devic-es—made a lot of top ten lists this year as important technology for meetings and events, whether used for sharing information with attendees, locating linen rental or the closest restaurant with a private dining room, or maybe a little mental diversion with Angry Birds. ¶ Many apps are reasonably priced or even free—unless you’re considering a customized app for your event. “A stand-alone app would be more expensive than an app within an app, since it would involve creating the whole app structure, instead of building upon an existing one,” explains Aron Ezra, CEO of Bally Mobile, the mobile software developer that built the app recently launched at the Rancho La Puerta. “Costs vary by included features and platforms, but start at over $10,000 for an event. For a venue like the Rancho La Puerta, they would pay a monthly subscription fee.” www.ballytech.com, www.rancholapuerta.com
WINTER 2012 » www.meetingsmags.com l CAM+E 33
In today’s social media-
charged world, getting a
degree from the Social
Media Academy could be
almost as valuable as that
CMP. Education programs
are specifically designed for
business professionals from
all industries and cover strat-
egy development, planning,
tools selection and more.
socialmedia-academy.com
CVENT, the world’s larg-
est provider of online event
management, meeting site
selection and web survey
solutions, has a free eBook,
Event Marketing 2.0: How
to Boost Event Attendance
through Social Media, that
provides the practical tips
and best practices for plan-
ners to effectively market
their events through social
media. www.cvent.com
Dropbox is a web-based
file sharing service that allows
users to collaborate on and
have access to the same
projects and documents
anywhere, anytime, even
offline. It works across multiple
operating systems (Windows,
Mac, Linux, smartphones) and
is free for up to 2 GB; sub-
scriptions for up to 100 GB
available. www.dropbox.com
Eat and meet via high-definition video conferencing in a pri-
vate dining room at more than 100 Ruth’s Chris Steak House and Mitchell’s Fish
Market locations across the country, including California (their busiest times for con-
ferences are from March until August). “It’s been very beneficial for us,” says Vanessa
Lee, private dining manager at the Ruth’s Chris Steak House in San Francisco. “We
just did one for a pharmaceutical company this past November that was broadcast
[via satellite] to 60 locations.” www.ruthchris.com, www.mitchellsfishmarket.com
Back to school.
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34 CAM+E l California Meetings + Events » WINTER 2012
Foursquare.
> Be a mayor for a day
with this location-
based mobile platform that
makes cities easier to use
and more interesting to
explore. By “checking in”
via a smartphone app or
text messaging, users share
their location with friends
while collecting points and
virtual badges. Planners are
using it for scavenger hunts
and to encourage more
interaction between attend-
ees. foursquare.com
Greenvelope is a new e-vite provider that offers a great
“Business Collection” of classy designs, or users can upload
their own. For $139, planners can send e-vites to up to 300
contacts; the package includes envelopes, save the date
cards, invitations, response cards, an event details page and
thank you notes (special pricing available for more than 300
contacts). Ten percent of the package price is donated to a
greenway preservation project in Washington. More partner
charities are being added. www.greenvelope.com
iPad. Thanks to its efficient applications and speed, the iPad is quickly overtaking the bulky laptop.
“We utilize the Facetime application with our clients that are out of town or too busy to meet in person,” says
Misty Schwartz, CEO of Extreme Public Relations. “It is the best thing on the market to increase productivity for
independent business professionals.” Self-service event and ticketing website Eventbrite’s new iPad app helps event
planners to organize and manage their event from any location.”Using Eventbrite for Craigslist Foundation’s 6th Annual
Boot Camp was a great experience,” says Arthur Coddington, senior program manager at the Craigslist Foundation.
“Nonprofit organizations of all sizes will benefit from the ease of use, cost effectiveness, and comprehensive feature
set.” www.apple.com/ipad www.eventbrite.com
Planners know they should be using social media; we know
from talking to them that many are so busy they find it hard
to keep up with all the different channels. Hootsuite is a social
media dashboard that lets you monitor and post to several
networks, including Twitter, Facebook, LinkedIn and more, from
one website. Also offers custom analytics. The basic service is
free. www.hootsuite.com
ph
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WINTER 2012 » www.meetingsmags.com l CAM+E 35
JALAPPENO.COM, a new tech
firm in Birmingham, Mich. that
created the app for this year’s
Mackinac Policy Conference,
builds custom mobile apps for a
one-time set-up fee of $549, plus
a monthly maintenance charge.
MEETINGAPPS.COM. This online
portal features a comprehensive
list of mobile applications avail-
able to meeting and event profes-
sionals in a variety of categories,
including meeting management,
conferences, ground transporta-
tion, green tools and more.
Just as technology has created new tools for planning and promoting events, it has cre-ated new career paths as well. “Several years ago, I met my publicist and it opened up a whole new realm of marketing ideas and concepts,” says Arsineh Alenkin, online event planner for AB Weddings & Special Events. Now she’s utilizing several social media outlets to help promote and sell her events—such as her Black & White Grammy Charity Event. “The Grammy event will be promoted online but will be an actual live event,” says Alenkin. “After the live event, we will take the event ‘virtual’ by allowing people to bid on items autographed by celebrities to benefit American Soldier Network.”
New careers.
ON24 provides webcasting and virtual environments for training, conferences, meetings, expos and trade shows. “It
takes a great deal of time and effort to stage a professional virtual event,” says Tricia Heinrich, senior director, strategic
communications at On24. “We recommend a 12-week planning cycle to fully account for all the content creation tasks and promotion necessary and produce a professional show.” “The Oracle Partner eXpo Online—a free virtual trade show—provided a venue for partners to expand their Oracle education and footprint,” says Ted Bereswill, senior vice president, Oracle North America Alliances and Channels. “The trade show also helped to showcase their solutions and expand business prospects across a diverse partner network without the expense of time and travel.” www.on24.com
PAPER PASSÉ? >> With all the other options available—online registration, evites, Facebook event pages—are paper invitations passé? “We only use the e-vite for our charity poker event,” says Marlene McGuirt, director of development for The Alliance for Children’s Rights. “We send out sponsorship flyers for all our other events. Hard copies help spread awareness to all generations.” “It’s easy for an supportive e-vite to end up in a person’s spambox,” says Carroll Jenkins, executive director of Cystic Fibrosis Research, Inc. “A hard copy mailer comes to your home and ends up on your desk or kitchen table. Having that information right there in your hand is going to have an impact.”
KRISAM GROUP AND GLOBAL
EVENTS PARTNERS in conjunc-
tion with Sonic Foundry, IEP and
Maritz Travel, give planners “The
Nuts and Bolts of Virtual Events”
in a free webinar series. The four-
part series provides a complete
overview for planning hybrid and
virtual events, including choos-
ing the right technologies, the
reasons to explore virtual and an
in-depth review of meetings that
have done it right. To register,
visit http://bit.ly/hDL593
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LINKEDIN now has a free app
for iPhone, Blackberry, Android
and more. “I use it the same way
I use Twitter for connecting to
clients and promoting my events
and business,” says Sherry Busler,
customer service manager of
Universal Forms and Systems.
www.linkedin.com/mobile
36 CAM+E l California Meetings + Events » WINTER 2012
Q R C O D E S .
> Chances are you’re
seeing more of these
little boxes made of black
and white pixels, and
for good reason. Quick
Response, or QR, codes are
another fun and free way
to disseminate information.
Users can generate and
print their own QR codes for
smartphones to scan and
use by visiting one of several
free QR code generating
sites or apps.
R A V N . C O M
is a new comprehensive online activities search and book-ing engine. It enables users to discover, compare and book every possible thing they could be doing in their city right now through their extensive database of over 14,000 activities.
Okay, you know how to create a Facebook page for your event, how to use a Twitter
hashtag so attendees can find your tweets and how to post a video of your keynote
speaker on YouTube. Here are some other uses for social media you may not have
thought of.
Keep the buzz going. Using TweetReach.com, a Twitter analytics tool, is some-
thing Red Door Interactive director of digital analytics, Michele Hinojosa, strongly
suggests. Speaking to TakeFive with TweetReach, she explains consistency in mea-
surement, “While social analytics often starts as just “likes” and “followers” for com-
panies, pretty soon executives are trying to tie this to actual business value, and look
at social media in the context of other marketing initiatives,” she says. “Profit or rev-
enue driven [initiatives] are standardized and can apply across all channels, including
social. However, let’s be honest: sometimes that’s hard to measure! It involves tying
together different data sources, understanding attribution, and trying to measure
what may sometimes be unmeasurable.” Red Door Interactive’s client’s include
Cricket Wireless, Univision and Petco.
Leverage LinkedIn. Using LinkedIn effectively is essential for Kristina Maez’s
business. “You should utilize it everyday and incorporate it into your daily routine,”
advised Maez, sales manager at Print Large Digital. “Always make sure your profile
sounds professional,” she advises. “While the networking is free, sending the wrong
message with your profile can cost you.” Be selective about your connections as well.
“I only search and look to connect with local people in my industry,” says Maez. “But I
always do my research on them before connecting.”
Or can add a bullet point on social media groups for planners: LinkedIn, #event-
profs on Twitter, etc.
Track YOUR Mac. Log on to Hidden after
your iMac or MacBook
goes missing and this
app will locate it any-
where on the planet, take
pictures of the thief using
it and screenshots so you
know what they’re up to.
They’ll even work with the
police to help you recover
it. Pricing plans start at
$15 year for one comput-
er. hiddenapp.com
The Wall Street Journal
recently reported on new
technology being tested
that will do away with
hotel key cards in favor of:
Permanent cards issued
to frequent guests that
use radio-frequency iden-
tification. Cellphones: Dial
an assigned number, hold
the phone to your door
lock and a tone unlocks it.
Unlock the future.
SOCIAL MeDIA.
WINTER 2012 » www.meetingsmags.com l CAM+E 37
VIRTUAL REALITY. Virtual reality. What is planning a virtual trade show like? Surprisingly, not a whole lot different from an “in-person” trade show.
“Planning virtual shows are basically the same as live shows—except that you need to make it more visually appealing,” says Arsineh
Alenkin, event planner at AB Weddings & Special Events. “You’re still presenting your message to a specific and targeted audience.
Pricing and elements remain the same, but since this is a virtual show, all your marketing should be done through e-mail and social
media networks such as Facebook.” “Virtual partner expos enable enterprises and their partners to share knowledge and best
practices,” says Tricia Heinrich, senior director, strategic communications at On24. “They provide a forum that facilitates team
communication. Partners often prefer to meet virtually because virtual events save time and reduce costs, provide more opportunities
for interaction and are more convenient.” On24 has sponsored a “Virtual Events for Dummies” special edition that has been hugely
popular and is available for free at the following link: http://communication.on24.com/virtualeventsfordummies
ZUKU. Remember
when audience-
polling keypads
were the hot new
thing? Now there
are mobile apps like
Zuku that do the
same thing—allow
users via text mes-
saging to anony-
mously ask ques-
tions, send com-
ments or respond
to polls or sur-
veys—only cheaper.
www.ezuku.com
YOUTUBE shows no signs
of deflating when it comes
to promoting meetings,
events and organizations;
simply type in search term
like “California conference”
for examples of who is
using it and how. The holy
grail of course is seeing
your video go “viral,” like
Randy Pausch’s “The Last
Lecture: Really Achieving
Your Childhood Dreams”,
now at more than fourteen
million views and counting.
www.youtube.com
X IS FOR APEX. There are
a lot of meeting and event
planning software programs
out there, but if you want to
be sure you’re following the
standards being set by the
Convention Industry Council,
you want the APEX Meeting
and Event Toolbox 3.0 by
OfficeReady. Includes hous-
ing forms, rooming lists and
event specs, plus automated
APEX document templates
such as RFPs, post-event
reports and more. $99.95.
www.conventionindustry.org
WALKING TOURZ2GO.
Neatly package your next
meeting or event onto a
colorful, customized MP3
player from Tourz2Go.com. In
addition to a unique walking
tour of your host city, these
unique MP3 gifts can include
a customized message from
a CEO or other executive,
meeting presentations and
other materials. Price for the
new, reusable MP3 players
that come with a USB con-
nector range from $15-$25
each. www.tourz2go.com
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EMERGING ANTIQUE EVENT RENTALS AND SERVICES PROVE THAT OLD-FASHIONED
ELEGANCE IS STILL ALL THE RAGE.
From “Mad Men”-inspired backdrops and designs to Prohibition cocktail trends, retro style is everywhere—and
that includes the world of special events. As one of the leading party trends in 2012, vintage event decor and prop rental
resources are popping up all over California. Want to add a retro touch to your next event? Read on for the latest trends, coolest services and best-kept tips and secrets straight from the pros.
B Y K I R A C O P L I N
40 CAM+E l California Meetings + Events » WINTER 2012
Thinking Outside the Guest BookSurprise guests with
a fun, old-school
twist on the classic
guest book. A fresh
idea from vintage
typewriter resellers
Brady & Kowalski
allows party guests
to leave antique-
inspired messages
for event hosts.
Their guest book
‘kit’ includes a refur-
bished and functional
typewriter with 50
sheets of custom-
monogrammed
stationery. Orders
take about a month
to arrive and are
shipped all over the
state of California for
$35. (www.brady-
kowalski.com)
POW WOWSAN DIEGO
Designer/Owner: Melissa Strukel
In a Nutshell: Pow Wow offers unique,
custom, and one-of-a-kind furnishings for
events of all kinds. A family run business, Pow
Wow’s wide inventory selection ranges from
vintage china and glassware to church pews.
“I named my business Pow Wow because it’s
a fun way to describe an event where people
gather to dance, sing and celebrate,” Strukel
says. After studying interior design and archi-
tecture at the Design Institute of San Diego,
the designer brings her knowledge of space
planning and design to every job.
“I have used Pow Wow numerous times, and
will use them every time I have the opportuni-
ty,” says Southern California-based Moments of
Magic Designer/Coordinator, Brenda Kasesler.
“One bride wanted a vintage backyard picnic
feel and the other was looking for a rustic vibe.
Melissa worked with me in the design for both.
She has artistic ideas and is very committed to
making sure we get the feel we are going for. I
love having her on my design team, because I
can count on her.”
Known For: Strukel’s custom designs and
hand-built pieces. “The white bench is a
custom made piece I built, along with the
pallet table in front.”
Rarities: “For fun, I have a teepee in my
inventory.”
Prices: Furniture rentals range from $5 to $15
for Farmhouse chairs, $25 to $75 for upholstered
chairs, $35 to $85 for tables and $35 to $100
for benches and pews. Prices for table top items
such as vintage mismatched china, flatware and
goblets range from .50 to $2 per piece.
MIGNONNE DECORBERKELEY
Owner/Lead Designer: Johnelle Mancha
In a Nutshell: With a strong focus on
affordable, custom revamped furniture pieces,
upholstery and interior design, Mignonne has
a core collection of items always available for
rent. “The basis of our rental service is the
option for brides and wedding planners to
work with us on customizing pieces for their
event,” Mancha explains. With a background in
art and design, Mignonne’s owner visits France
a couple times a year to scour the countryside
for treasures.
“With so many eclectic, one-of-a-kind pieces
we are in furniture heaven,” says Emily and
Megan, the wedding designers of Bay Area-
based Enjoy Events Co. planning + design
company. “Nothing makes us happier than
when we get to design events with a little
added spunk to them. From the bright pops of
color to the pattern, who doesn’t want all this
goodness in their home or for your wedding?”
Known For: Quality, custom furniture
restoration. “The option to have us customize
vintage furniture is available for event rentals.
For example, if you knew that your dream cake
table was a vintage drop leaf in a sea foam
blue, we could customize a piece that fit this
design for your day,” Mancha says of the
service. “Pick a color..pick the pop!”
Rarities: “Our vintage blue French settee,”
Mancha says. “It photographs so well, and can
me mixed in all different styles—rustic chic,
modern glam, bohemian, you name it.”
Expert Design Advice: A wedding, or
special event is the time to make a statement
all your own. Because events are usually a one-
day affair, have fun and take risks. You’ll get
your guests talking and have memories galore.
Prices: Furniture can range anywhere from
$65 for a side table to $550 for larger pieces.
Upholstered chairs and couches can range
from $295 to $2,000. Mignonne works with all
different budgets; contact directly for a quote.
40 CAM+E l California Meetings + Events » WINTER 2012
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MIGNONNE DECOR
Jubilant, lofty balloon installa-
tions from Geronimo! Balloon
Company pack a playful
punch when it comes to liven-
ing up event spaces. Newbie
vendor, Jihan Zencirli opened
up her one-woman company
just less than a year ago at
the edge of Los Angeles’
Industrial District. Working out
of a studio and workshop on
Seaton Street, Zencirli crafts
creative and custom orders in
a variety of colors and sizes
that include decorations made
from hand-cut and vintage
paper, Mylar streamers, fine
French ribbon, accordion
tissue and more. “My own
personal style is somewhere
between the intersection of
modern and vintage,” Zencirli
says. “What I feel I’ve done
is not invented a new party
decoration, but instead have
just innovated it with a few
changes, appealing to adults
delighted by the remem-
brance of youth, but with a
sophisticated and visual twist.”
Need something
decadent? The Certified
Balloon-Trooper, dusted in
24 carat gold gilt and dia-
monds, makes for conver-
sation-worthy center pieces.
Planners can request any color
combination from 80 different
palettes for both the balloons
and decorative elements. Need
a hand? Geronimo also offers
party-planning and event ser-
vices ranging from the initial
concept to the invitations and
beyond.
Take advantage of
Geronimo’s recycling program
and earn a credit toward your
next event order. Deflated bal-
loons and fringe returned in
good, reusable conditions are
donated to L.A.’s public schools
for art projects and fun. www.
geronimoballoons.com
All Blown
Up
WINTER 2012 » www.meetingsmags.com l CAM+E 43
ONE TRUE LOVE VINTAGE RENTALSSAN FRANCISCO
Owner: Amanda O’Shannessy
In a Nutshell: A boutique rental company,
One True Love Vintage Rentals offers a curat-
ed collection of vintage goods ranges from
“smalls” (think vintage clocks, books and cake
stands) to large furniture pieces like hutches,
sofas and farm tables. More than half of their
eclectic blend of vintage, rustic and hand-
crafted rentals for weddings, events and photo
shoots are imported directly from France. “The
rest of our collection consists of family heir-
looms, primitive furniture and pieces with an
industrial edge to them,” states O’Shannessy. In
addition to rentals they also provide event
styling, delivery, set-up and tear-down
throughout Northern California.
“As an event designer, being able to utilize
pieces that can be used for dessert displays,
special vignettes, or odds and ends are key to
making a statement at a wedding or event,”
says Event Designer Mary Phan of Alameda-
based Very Merry Events. “For example, we
are doing a dessert station for an upcoming
wedding and using Amanda’s large green
hutch—perfect in color and has lots of shelves
for displaying great desserts, cakes, candies,
snacks, you name it.”
Known For: Custom searches. “If we don’t
have that perfect piece for our client’s next
event or photo shoot? Well, we hunt it down!”
Thanks to strong relationships with local collec-
tors and craftsmen, One True Love strives to ful-
fill even the most out-there must-have requests.
Rarities: The vintage letter collection. “These
treasures, which come in many different sizes
and colors, come from variety of places: old
movie marquees, discarded business signs, and
vintage children’s games just to name a few,”
explains O’Shannessy. “Letters are a great addi-
tion to event decor because they are so versa-
tile and unique. Planning a baby shower? Spell
out a warm wish for the mom-to-be. Throwing
an engagement party? Have the couple’s
initials on display. The possibilities are pretty
much endless.”
Design Tip: “When it comes to design don’t
be afraid to mix different styles,” O’Shannessy
says. “Pairing the old with the new keeps
design fresh, interesting and very current. Our
latest obsession? White lacquered furniture
paired with industrial wood and metal pieces.
It’s chic but edgy.”
Prices: On average rentals range from $10
to $375. Delivery starts at $75 and increases
based upon size of the overall order and miles
travelled. Styling services typically range
anywhere from $250 to $1,500.
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ONE TRUE LOVE VINTAGE RENTALS
44 CAM+E l California Meetings + Events » WINTER 2012
GetConnected
Pow Wow Vintage Rentals
619.994.9278www.powwow
vintagerentals.com
Casa de Perrin310.463.1652
www.casadeperrin.com
Milk Glass Vintage Rentals
925.998.3491www.milkglass
vintagerentals.com
One True Love Vintage Rentals
239.209.7654www.onetruelove
vintage.com
Found Vintage Rentals714.888.5811
www.vintage-rentals.com
Mignonne Decor510.388.5830
www.mignonndecor.com
Geronimo Balloons425.275.3572
www.geronimoballoons.com
Brady & Kowalskiwww.brady-kowalski.com
CASA DE PERRIN LOS ANGELES
Owners: Diana and Josh Perrin
In a Nutshell: Casa de Perrin is a full-service
boutique rental company specializing in tabletop
and decor. “We provide a certain art and soul
of setting a table or decorating a room without
limitations for brides, event planners, designers,
photographers and private parties,” says Diana.
Known For: A vast collection of heirloom
china and fun tabletop pieces, including mono-
grammed flatware, vintage bottles, antique salt
cellars, champagne coups, Florentine trays and
porcelain spoons. “Our one-of-a-kind, bohemian-
eclectic collection that spans continents, time
periods and design aesthetics,” Diana says of
Casa de Perrin’s ever-expanding inventory. “It’s
like Martha Stewart’s prop room time-traveled
back through the decades and delivered all the
goods directly to our showroom.”
Rarities: A large and unique typography col-
lection. “We probably have enough turn of the
century typeface to print a few chapters of
War and Peace,” jokes Diana.
Expert Design Advice: “To warm up any
space, layer vintage rugs and runners…the more
worn they are, the better a story they’ll tell.”
Prices: To obtain a quote, email info@
casadeperrin.com.
MILK GLASS VINTAGE RENTALSSAN FRANCISCO BAY AREA
Owner/Lead Stylist: PJ Rude
In a Nutshell: Flea market treasures meet
family heirlooms at Milk Glass. The event rental
company searches, builds, restores and styles
backdrops with an eclectic array of rentals and
props like tufted sofas, hodgepodge chairs,
aged silver and antique tea cups. “Our inven-
tory is never complete, we’re always adding to
the list from our custom searches and created
pieces to fulfill every request,” Rude says. “The
styles are endless and so are our sources.”
Known For: Their styling services. “Clients
often have an inspiration, a vision. They can pick
the hutch or the table for their vignette, but get
stuck there,” says Rude, who offers full design
and installation of custom vignettes. Taking the
vision from idea to action, she includes all of the
final accessory touches in the styling fee.
Rarities: The “created piece” category. “Our
team can build a table to your specified dimen-
sions, produce an antiqued dresser in the exact
shade of purple of your bridesmaid dresses, or
build a vintage set of industrial metal letter-lites
in your initials,” Rude says. “You dream it, we
can create it.”
Design Tip: “My one go to design tip is ris-
ers. Creating different heights within a vignette
adds so much depth and visual interest to the
overall look,” says Rude. “Just add a couple of
books, crates, or whatever you can find to give
height to a platter and you are good to go.”
Prices: To get quotes on rentals and styling
services, call PJ at 925.998.3491.
PH
OT
OS
CO
UR
TE
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OF
: (T
HIS
PA
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) M
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AS
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WINTER 2011 » www.meetingsmags.com l SCM+E 45
CASA DE PERRIN (ALL)
46 MIM+E l Michigan Meetings + Events » WINTER 2012
industryUPDATEindustryUPDATE
Keys to Sucess
Four ways street food vendors are making it work.
1 2Ability to control stock on hand.
Avoid waste,
maximize
revenue and
reduce
purchase
costs.
Must have license.Meeting all licensing requirements and
regulations, including food storage
and handling, vehicle or cart cleanli-
ness and any other local council
operating regulations ensure that
the business will be ongoing.
46 CAM+E l California Meetings + Events » WINTER 2012
TRADITIONAL STREET VENDORS
INDUSTRIAL CATERING VEHICLES
MOBILE FOOD PREPARATION VEHICLES
2006
The popularity of food trucks has lept forward in the past fi ve years
making up 37% of the street vending industry in 2011
In 2011, street vendors accounted for a total of $1.4 billion in revenue
2011
ZAGAT’S ADDS A
REVIEWS CATEGORY
2 0 1 1
F O O D T R U C K
{ T R E N D A L E R T }
FOOD TRUCK R E V O L U T I O N
FOOD TRUCK $1.4 billion
jan
37%22%
45%
18%37%
WINTER 2012 » www.meetingsmags.com l CAM+E 47
3 4
Proximity to key markets.Proximity to areas that
have signifi cant passing
foot tra� c or potential
customers on-site maxi-
mizes potential sales.
E� ective quality control.Ensure that quality food
and other products
are always available
through operating ef-
fi cient ordering and
storage systems.
Sources:
IBISWORLD.COM,
mashable.com
M T W T F S S
M A J O R M A R K E T S
72FOOD TRUCKS
IMPROVED FOOD
PRESENTATION
HEALTHY MENU OPTIONS
MORE VARIETY
A C C E P T O N LY
P E R C E N T O F
P R O J E C T E D N U M B E R O F
B Y T H E E N D O F 2 0 1 1
CASH
TRENDS
3,753
Monday is � busiest day � � week � food trucks
STREET VENDORS
STREET LOCATIONS
55%
VENUES & EVENTS
18%
SHOPPING MALLS
12%
CONSTRUCTION SITES
15%
industryUPDATE
48 CAM+E l California Meetings + Events » WINTER 2012
Sacramento International Airport receives new terminal and hotelsIn the wake of the $1 billion Terminal B project at
Sacramento International Airport, new hotels might
also appear in the area. The Sacramento County
received proposal bids for a three-and-a-half star
hotel with at least 200 rooms or an alternative option
of two hotels with 130 rooms in each. Although a
Westin was set for the top of Terminal B, the idea fell
through due to dismal revenue forecasts. The county
expects to choose a developer for their latest plan in
the spring. www.sacairports.org
Hilton Carlsbad Oceanfront Resort & SpaConstruction on the Hilton Carlsbad Oceanfront
Resort & Spa wraps up as the slated June 2012 open-
ing approaches. Operated by WaveCrest Hotels &
Resorts, the new Hilton overlooks the Carlsbad State
Beach and will feature 215 guest rooms including
eight suites. The resort will have amenities includ-
ing an ocean-view swimming pool, state-of-the-art
fitness center and more than 25,000 square feet of
indoor and outdoor meeting and banquet facilities.
www.hiltoncarlsbad.com
The former 200-acre Annenberg estate at Rancho Mirage has been converted into the
Annenberg Retreat at Sunnylands. The retreat will be open to the public for high-level
conferences, retreats and seminars in March. The Sunnylands Center, featuring 17,000 square
feet of space that includes a theater, is the newest addition to the estate. The
surrounding gardens offer 1.25 miles of paths that wind around the center in which visitors
can explore. The Sunnylands Center and Gardens will also be open for tours exploring the
architecture, art and design of the home. www.sunnylands.org
THE ANNENBERG RETREAT AT SUNNYLANDS TO OPEN IN FEBRUARY
{ H O T E L S & R E S O R T S }
{ D E A L S }
The Best Value>> Visiting Long
Beach? Be sure to
purchase your Long
Beach City Plus Pass
before you do! The pass
is only $30 and will
give you unlimited use
to discounts at over 150
merchants throughout
Long Beach. The card
is great for residents,
merchants and fund-
raisers. Conference
attendees can also
purchase a one-month
card for just $10. www.
visitlongbeach.com
Special offer from Laguna Cliffs Marriott Resort & Spa>> Book a meeting
between now and
February 28, 2012,
at the Laguna Cliffs
Marriott Resort & Spa
and receive a com-
plimentary beer and
wine reception at the
AAA Four Diamond
resort. The two-hour
reception overlooks
the scenic views of the
Pacific Ocean and can
also include an optional
catering menu should
planners wish to
welcome attendees
with appetizers. www.
lagunacliffs.com
PH
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WINTER 2012 » www.meetingsmags.com l CAM+E 49
If variety is the spice of life, then North Lake Tahoe is a dash of cayenne. Accenting the diversity of its natural
attractions is a meeting scene that’s just as vivid, with properties ranging from intimate to exquisite –
including Village at Squaw Valley, Cal Neva Resort, Spa and Casino, and Cedar House Sport Hotel, just a few
of the 15 properties committed to value, quality and the creation of successful events.
• Meeting venues from intimate to elaborate: 10 - 1000 people
• Free professional planning services
• Just a 45-minute drive to Reno-Tahoe International Airport
• Frequent and affordable daily airport shuttles
To submit an RFP or to download our newsletter, visit GoTahoeNorth.com/meetings or call 800.462.5196.
industryUPDATE
50 CAM+E l California Meetings + Events » WINTER 2012
Renovated meeting areas at The Westin Gaslamp Quarter, San DiegoThe Westin Gaslamp Quarter, San Diego refreshed
and reopened 25,000 square feet of meeting and
event space. The total of 21 meeting spaces includes
the California Ballroom, Garden Pavilion with city
view terrace, Coronado Lounge, Pacifica Boardroom
and the lobby level Library Room. This improve-
ment comes off the hotel’s debut of its 450 modern
guest rooms—the first at any Westin. www.westin.
com/SanDiego
The Diva Hotel undergoes a faceliftThe $2 million “reinvention” of the Personality Hotels’
San Francisco location will feature designed concepts
by Edmonds + Lee Architects. Each of the 116 guest
rooms will be painted in three shades of grey with
plum accents and furnished by black and white pieces.
Although the “reinvention” was slated to finish by
December 2011, the Diva Hotel’s special Perrier Lounge
wasn’t done until January 2012. www.hoteldiva.com
Grand Hyatt San Francisco Upgrades Meeting FacilitiesThe $14 million facility upgrades spanning over
27,000 square feet is just one of the multi-phase $70
million renovation approved for the Grand Hyatt
San Francisco. Improvements include the addition of
the city’s only conference threater and NanaWalls® in
the Grand Foyer, making the 5,700-square-foot area
accommodating for both large and small groups.
grandsanfrancisco.hyatt.com
Hilton San Diego Resort & Spa Prepares for its 50th Anniversary with DealsIn celebration of its 50th anniversary, the Hilton San
Diego Resort & Spa is offering $50 off per person
on any activity booked now through June 30, 2012.
The resort offers more than 25,200 square feet of
meeting space and “ice breaker” programs such as
MapQuest—a teambuilding exercise utilizing col-
laboration and strategic thinking. www.hilton.com
The Sheraton San Diego Hotel & Marina goes greenThe largest green hotel in Southern California, the
Sheraton San Diego Hotel & Marina is working
towards a goal to be a zero-waste facility. It adopted a
food-waste recycling program that made it a Starwood
Hotels and Resorts green leader. The hotel’s food scraps
are now diverted to the City of San Diego’s Greenery,
where restaurants and hotels are able to turn breakfast,
lunch and dinner leftovers into renewable products,
including compost. www.sheraton.com/sandiego
The Grand Del Mar wins Forbes Travel Guide Five-Star awardsSan Diego luxury hotel, The Grand Del Mar, was
awarded three Forbes Travel Guide Five-Star awards.
The Grand Del Mar, which opened in October 2007,
is one of five hotels in the U.S. to receive the coveted
trio of top rankings for 2012. It also received the
AAA Five Diamond rating for the third straight year.
www.thegranddelmar.com
Embassy Suites Mandalay Beach Hotel & Resort Undergoes RenovationThe renovation, which has been going on since October 2011, includes improvements to all guest suites, pool deck, exterior paint on each building and public areas such as the lobby, meeting rooms, break-fast rooms and evening reception area. The resort contains 248 suites and offers activities such as Salsa Sundays and an award-winning Sunday brunch. www.embassysuites.hilton.com/Mandalay
{ H O T E L S & R E S O R T S } { T R A V E L }
John Wayne Airport Opens New Terminal COrange County’s main
airport, John Wayne,
opened Terminal C to
the public in November.
The 282,000-square-
foot expansion was a
part of the $543 million
Airport Improvement
Program. The new
terminal added six
bridged aircraft gates,
two commuter termi-
nals, additional security
checkpoints and more
dining and shopping
options. www.ocair.com
American Airlines Launches First Flagship Check-in at LAX
Now, checking in at
LAX will be easier for
ConciergeKey mem-
bers and customers of
American Airlines’ Five
Star Service. Located
at the east lobby, the
service includes exclu-
sive curbside access
to the facility where
travelers are greeted
by customer service
representatives who
can personally help with
check-in, seat or itiner-
ary changes and much
more. The service will
expand to other airports
in 2012. www.aa.com
PH
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WINTER 2012 » www.meetingsmags.com l CAM+E 51
NEW LOCATION!
• over 100 member wineries • wine country cuisine • live music • vineyard setting • $75, all inclusive
Extend your stay! A four day, wine tasting pass during festival weekend to 12 participating wineries. So many to choose from! A great value at $35 each, $25 with festival ticket!
Vintners’ Visa:
For tickets, visas, information visit www.sbcountywines.com or call the Santa Barbara County Vintners’ Association at 805-688-0881
The Ultimate, Spring Wine and Food Festival!
industryUPDATE
52 CAM+E l California Meetings + Events » FALL 2011
{ P E O P L E N E W S }
{ A T T R A C T I O N S }
Industry veteran Nancy Johnson
was inducted as the 2012 American
Hotel & Lodging Association
(AH&LA) Chair at the association’s
Inaugural Gala held at the Mandarin
Oriental in Los Angeles. She is also the founder of
Women in Lodging (WIL) and oversees business
development efforts for Carlson Hotels’. Previously,
she was vice president and COO at Hospitality
Development Corporation.
Deborah Josue joins the Anaheim
Orange County Visitor & Convention
Bureau as its new western sales
director for the meetings and conven-
tions sales division. This move comes
after working as a senior sales manager at the
Monterey Conference Center.
The Meritage Resort and Spa is pre-
paring to unveil its 131,000-square-
foot expansion in the spring and has
brought aboard a new regional sales
manager, Ellie Callihan. Callihan has
more than 25 years of hospitality experience and is a
certified hospitality sales professional and certified
hotel administrator who formerly worked with
Hilton Hotels, Choice Hotels and La Quinta.
Former director of sales and marketing
at the Renaissance Hollywood Hotel &
Spa, Dan Shaughnessy has moved to
the Anaheim Marriott. He has a total
of 23 years in the hospitality industry
and has spent the past 19 years with Marriott Hotels
& Resorts in Southern California and Arizona.
The Island Hotel in Newport Beach named
Marianne Danielson as its senior private events
manager. Danielson will oversee the hotel’s off-site
private events division and manage on-site functions.
Previously, she was the manager of catering and
event sales at Zov’s Bistro in Tustin.
With more than 20 years of experi-
ence in the tourism and travel indus-
try, Stacy Manzo was appointed
director of sales and marketing at
Hotel Valencia Santana Row in San
Jose. She was most recently the director of catering
and tournament events for ClubCorp at Crow
Canyon Country Club in Danville.
The Paso Robles Wine Country
Alliance Board of Directors welcomes
its new Executive Director Jennifer
Porter after conducting a nationwide
search. She has over 15 years of mar-
keting experience and has worked with brands
including LVMH and Reebok plus Sony Corporation
of America.
The Beverly Wilshire, A Four Seasons
Hotels welcomes Ben Trodd—the
newly appointed general manager.
Serving more than 16 years at various
Four Seasons Hotels and Resorts
locations, he joins the Beverly Wilshire team from
the Seattle location, which he opened in November
2008. The London native has guided two Four
Seasons—the Silicon Valley at East Palo Alto and the
Los Angeles at Beverly Hills—to receive the AAA
Five Diamond Award.
SFJAZZ Center Builds Permanent HomeThe organization behind
the San Francisco Jazz
Festival is in the process
of building its first per-
manent home at 205
Franklin St. in Hayes
Valley near the Davies
Symphony Hall, San
Francisco Conservatory
of Music and other
museums. Expected to
be completed in 2012,
the SFJAZZ Center
has been designed as
a 35,000-square-foot
structure that includes
an auditorium seating up
to 700, an 80-seat multi-
purpose performance
and education space,
three rehearsal spaces
and more. www.sfjazz.org
LEED-Certified Project Helps Ventura Win Arts Destination Marketing Award
Ventura, “California’s new Art City,” is home to one of the nation’s first LEED-certified live-work projects and holds
various art events including Ventura Music Week and the Westside ArtWalk. In August, the City of Ventura and the
Ventura Visitors and Convention Bureau was recognized as an outstanding arts destination by the Destination Marketing
Association International (DMAI) along with Americans for the Arts. It was awarded the first Arts Destination Marketing
Award at DMAI’s 97th Annual Convention in New Orleans in August. www.ventura-usa.com
{ S U S T A I N A B I L I T Y }
!
• • •
•••
•••
A Great Escapemagine the ideal blend of civilized pleasures and
unspoiled natural beauty. Picture championship golf,spectacular horseback riding and endless opportunitiesfor rest and relaxation. Indulge yourself with the vacationof a lifetime.
!
1054 Alisal Road • Solvang, CA 93463805-688-6411 • [email protected] • www.alisal.com
Special Incentive Meetings Package Meetings Package includes:
•Accommodation with wood burning fireplace
•All meals
•Unlimited horseback riding, golf green fees on two championshipcourses, fishing on our 100-acre lake, tennis and access to Alisal Fitness Center and Spa
•Meeting space and basic A/V
•Complimentary wireless access
•Taxes and service charges
$500.00 per night all inclusive – single occupancy. Call for available dates. Holiday and weekend restrictions apply. Minimum two night stay.Package is good for new bookings only and is limited to groups of 10 rooms or more.
54 CAM+E l California Meetings + Events » WINTER 2012
industryUPDATE3
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WINTER 2012 » www.meetingsmags.com l CAM+E 55
GET CONNECTED
Submit your meeting or event photos, along with name
and contact information, to [email protected] 19
17
16
14 15
13
{ S N A P S H O T S }
2011 Best of California Readers’ Choice Awards
It was time to roll out the red carpet on October
19 for California Meetings + Events’ annual Readers’
Choice Best Of Awards at FLUXX nightclub in San
Diego. More than 200 attendees cheered each
other on and enjoyed a night of food and fun.
Congratulations to all our finalists and winners!
1. The Flower Girls provided beautiful arrange-
ments in hues of pink and purple. 2. Daymon
Worldwide’s Jimme Rogers strikes a pose with
friends. 3. Chelsea McMurrey and Shannon
Culhane, Meeting Sites Pro Inc. 4. An array of cake
pops and other sweet treats from Lavishly Sweet
by Lavish Events & Design tempted guests all night
long. 5. Jamie Clave, Alisa Walsh and Jess Roth,
Hard Rock Hotel San Diego. 6. Maureen Harkness
and Kathy Trickey, Classic Party Rentals with Janet
Elkins, EventWorks. 7. Janet Elkins, EventWorks
and Judy Klinger. 8. The Crown Point Catering
crew, including Lori Hastings, Victoria Hamilton
and Kimberly Loughlin, smile for the camera. 9.
Kristin Helms, Manchester Grand Hyatt San Diego
and Jaclyn Spitz, Northwestern Mutual. 10. DJ
Cory Almeida set the tone for the night, spin-
ning upbeat, get-your-toe-tapping tunes. 11. Amy
Berner, Pacific Event Productions. 12. Lisa Shipley,
Monterey Bay Aquarium with Heather Shipley. 13.
Darlynne and Marc Menkin with the Where Tours
staff. 14. Joni Guerrier, San Diego Convention
Center. 15. Joanne Mera and Amy Berner, Pacific
Event Productions. 16. John Sullivan, California
Meetings + Events. 17. Pierre Charmasson, Artisan
Voice. 18. Cabernet short rib sliders with melted
Brie cheese and spicy dill pickles were the hit of
the night. 19. Event partner and host, FLUXX, went
home with a readers’ choice award. –photos by
Eddie Garcia III/E3 Photography.com
56 CAM+E l California Meetings + Events » WINTER 2012
peoplePROFI LE
Ken Loyst and Michelle Metter bring wine and fine dining to San Diego and beyond.
B Y A S H L E Y H E AT O N
Epicurean Entrepreneurs
PH
OT
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PR
ICIL
LA
GR
AG
G.
Many travelers come to San
Diego in search of sun, sand and
relaxation. Ken Loyst and Michelle
Metter had a more ambitious idea.
Noticing a gap in the city’s culi-
nary market, the founders of the
luxury event agency Fast Forward
Event Productions launched the
San Diego Bay Wine & Food
Festival in 2004.
“All good ideas start over a glass
of wine, and so did the Festival,”
Metter explains. “We noticed an
unfulfilled niche in San Diego,
which at our launch was one of the
top 10 cities in the United States in
wine consumption and home to a
burgeoning culinary scene.”
Loyst and Metter were already
seasoned event producers, and
saw the idea as a way to combine
their passion with their expertise.
Today, the festival is one of the
nation’s largest luxury gastronom-
ic events, with over 240 vendors
serving over 800 different wines.
It has also become a major culi-
nary tourism draw—almost half of
its 9,000 annual attendees come
from outside the San Diego area.
Event planning came naturally
to both partners. Loyst began
producing events to promote his
magazine, Discover Diving, and
soon progressed to planning other
luxury events. Metter, meanwhile,
says event planning is “just part
of my DNA. As a child, if I wasn’t
inviting people over for dinner, I
was choreographing my friends
in dance routines and figuring
out how to charge for it. I was
enterprising even then!” With Fast
Forward Event productions, the
team has produced events from
press showcases to art fairs.
Following the success of
their festival, Loyst and Metter
have launched several addi-
tional local food and wine events.
Fast Forward’s agenda for 2012
includes WineRave, a nightclub-set
tasting event aimed at a younger
demographic; and the music
festival Rhythm and Vine, which
benefits the San Diego Boys and
Girls’ Club. (Fast Forward Event
Productions / 619.312.1212 / www.
fastforwardevents.com)
Conference ~ Teambuilding ~ Special Events• 95 Luxurious appointed suites with unparalleled views
• 8,000 sq. ft. of flexible meeting space, most with natural light & private balconies• 10 dinning destinations • Boutique shopping • Full service spa with 11 function rooms
• Endless activities • Outdoor function area • 25 minutes from SFO
“The #1 rated hotel in Half Moon Bay” Trip Advisor
“Voted Best of the Bay” San Francisco Chronicle’s website, SF Gate
The only full service hotel in San Mateo County to be ECO-CERTIFIED by the county
A NEW HARBOR FRONT LOCATION
Surpasing he Highet Exectations
OCEanO HOTEl & Spa Half MOOn Bay HarBOr
280 Capistrano Road | Half Moon Bay, California 94019 tel: 650.726.5400 | fax: 650.726.5402 | Reservations 1.888.OCEANO.1 | oceanohalfmoonbay.com
BUSINESS MEETINGS
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