Download - Cardiff Project Overview[1]
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Hyperlocal revenues across UK and Europe
Developing a path to sustainability and resilience
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Why?
Value of UK hyperlocal ad market £23 million is spent by small businesses on advertising on hyperlocal websites- so what’s the story?Need for a comprehensive investigation on the current and emerging revenue streams available to hyperlocal publishers
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Objectives
An analysis of current and emerging revenue streams AND of the different web-based platforms being developed to facilitate these via
○ mapping of activity 30 case studies: UK, France, Netherlands, Belgium, Sweden, Denmark, Germany
○ examining changes to wider advertising and online payment industry
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Objectives
●viable - fulfilling a demand or perceived need for content
●sustainable - able to sustain a flow of content to meet need over time, and likely to draw some ‘money’ as a wage, cover expenses and/or cover costs
●resilient - being able to sustain a flow of content and make profit, or grow/scale
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Objectives
Guidance for hyperlocal publishers in relation to how they are structured (organisational structure) and the benefits and implications of:
○ different revenue streams and which ones are most feasible / reliable / lucrative
○ the technical process of utilising different online payment platforms
○ applying for funding (i.e. charitable / venture)
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Recommendations
Industry and policy makers: gaps/opps/growth ○ Reuter’s Institute project ○ Dave Harte Hyperlocal Publishing in the UK○ Tow Knight Centre for Entrepreneurial
Journalism and Geraldine R Dodge Foundation report
○ Build on Sustainable Business Models in Journalism
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Revenue streams
AdvertisingSalesInvestmentsCrowdfunding or donationsSelling other servicesSelling data
Affiliate marketingNon monetary exchangeOthers
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Report
Collaboration between Nesta, the University of Central Lancashire’s (UCLan) Media Innovation Studio and J-lab which is based at Hogeschool Utrecht in the Netherlands with Ouest MediaLab, Nantes Published January 2016 @cecook @jkostreche @pietbakker @girlondon