Download - CARP Design Principles
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You’ve Got the LookPrinciples of Effective
Graphic & Publication Design
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Four Basic Principles
• Contrast• Repetition• Alignment• Proximity
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Proximity
• Group Related Items Together
• Keep space between unrelated items
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Bad Proximity Example
What must Mike “The Eye” do to make it around this card?
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Good Proximity Example
What must Mike “The Eye” do to make it around this card?
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Misused Proximity
• None related objects in proximity gain an unwanted relationship
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Correct Proximity
• Grouping related objects corrects problem
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Another Proximity Example
BadEverything close to everything
GoodRelated things in close proximity to each other
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Check Your Proximity
• Squint your eyes – Less the 3-5 is good
• Group with purpose
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A l g tI e m n
Alignment
• Not just left, right, center, anymore
• Place with purpose
• Visual connections
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Alignment Example
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Right Alignment Example
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Center Alignment
• Formal
• Sedate
• Amatuer
• Boring!
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Centering with Style
You
are
warmly
invited
to
attend!
• Make it obvious
You
are
warmly
invited
to
attend!
• Add drama another way
You
are
warmly
invited
to
attend!
• experiment with the centered block
You
are
warmly
invited
to
attend!
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Justified text• Spaces letters so they fill the text box
• Hard to use, hard to master
This text is being justified inside a text box. Because of the wording it has all sorts of funny spacing
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White Space• Don’t trap white space
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White Space• If you have a line use it
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Summing Up Alignment
• Find the lines and use them
• Stay away from Center
• Everything has a purpose
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Contrast
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ContrastDefinitionThe difference in visual properties that makes an object (or its representation in an image) distinguishable from other objects and the background.
en.wikipedia.org/wiki/Contrast
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Color Contrast• 1/8 male colorblind
• I don’t want to “really” look
• Use “Complimentary” Colors
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Color Contrast (examples)
It is
Hard to
Read
Similair colors
Together
It is
Easy to read
Complimentary colors together
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Color Contrast (examples)
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Size Contrast• Differences effect where and how we look
• Big objects demand attention
• Small objects can be overlooked
• Great differences in size can draw extra attention to objects
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Size Contrast (examples)
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Shape Contrast • Shapes can hide or highlight
• Shapes guide us through the document
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Shape Contrast (examples)
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Contrast• Keep color, size and shape in mind always
• When in doubt Switch it out
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Repetition
• Repeat some aspect of the design throughout the entire piece.
• Repeat some aspect of the design throughout the entire piece.
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Repetition Basics• Repeat formatting/color for related
sections of a publication
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Repetition = Review
• No repetition your eyes just wander off the page
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Repetition = Review
• Repeating an element makes the eyes bounce.
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Repetition = Identity• Use the same/similair objects to tie
your pieces together.
• Typeface
• Film Reel