MAY 2014

(Creative above or below the line marketing operations)

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

Creative library with 150.000 pieces of creative work (all media types)

MAY 2014

BrandsCoca-Cola Optic StoreMömaxDVRPepsico

Business SectorsBeveragesFurniture StoreNGOs, InstitutionEyesCSR

Media/ChannelsOutdoorDigital RadioExperiential

This month, discover the following…

AgenciesGrey, DhakaDM&B, ViennaJvM/Elbe, HamburgRoosterBBDO Proximity, Bangkok

MAY 2014

How to combine happiness and pleasure with a global issue?

Coca-Cola new machine: Happiness Arcade (Recycling and Entertaining)

Dhaka is one of the most polluted capital in the world. Coca-Cola has decided to unite its sustainable engagement with its happiness theory in creating a special recycling machine: an arcade machine that runs on empty Coca-Cola bottles. Placed in different locations around the city, you play a "special" Pong game with a friend for a single empty bottle of Coke…

MAY 2014

BEVERAGES

Click on image to watch the complete case

BEVERAGES

MAY 2014

How to combine happiness and pleasure with a global issue?

Coca-Cola new machine: Happiness Arcade (Recycling and Entertaining)

Mömax the Austrian & German Furniture retail chain wanted to promote its new online store through an online traditional campaign. The target group was not easily reachable with banner ads, so the agency created a special ad-blocker that would instead promote Mömax. The newly created “Bannercurtain” app was created and spread via email and social networks…

Mömax gets rid of the annoying online banners

An online campaign that hijacks others

RETAIL

MAY 2014

Click on image to watch the complete case

MAY 2014

Mömax gets rid of the annoying online banners

An online campaign that hijacks others

RETAIL

NGOs, INSTITUTIONS

Whether it’s texting, taking a phone call, or sending emails, cell phone use is associated with higher rates of dangerous driving and fatal car crashes. In Germany, the use of a mobile phone is forbidden if the vehicle is moving, but still around 10% of all car accidents are linked to the use of mobile phones. The German Road Safety Authority (DVR) with agency Jung von Matt helped with this radio stunt…

Radio Live Car Accident

Radio stunt to impact listeners

MAY 2014

Click on image to watch the complete case

NGOs, INSTITUTIONS

MAY 2014

Radio Live Car Accident

Radio stunt to impact listeners

Show your soccer style and be rewarded

Creative Technology with vending machine

A few weeks before the start of the World Cup, Pepsi uses its “superstar 2014 football squad” – including Leo Messi, Sergio Ramos or Robin van Persie - to challenge fans all around the world with a limited-edition vending machine. To get their cans for free, people have to juggle a virtual soccer ball in front of an innovative machine equipped with an interactive screen powered by XBOX Kinect motion-sensor gaming technology…

PERSONAL HYGIENE

MAY 2014

BEVERAGES

SEE THE COMPLETE CASE

BEVERAGES

MAY 2014

Show your soccer style and be rewarded

Creative Technology with vending machine

Changing Posters to promote changing glasses.

Light Adaptive Communication

Optic Square is a Thai Opticians chain which has requested the support of BBDO & Proximity to promote its new Light Adaptive Lenses range. It’s always difficult to stand out in this classical area of communication, thus the agency has created a traditional posters with real demos of the product. Placed in glass elevators, the posters show portraits of people wearing glasses…

EYES

MAY 2014

SEE THE COMPLETE CASE

MAY 2014

Changing Posters to promote changing glasses.

Light Adaptive Communication

EYES

Last month showcase

(To see last month’s selection, click HERE) MAY 2014

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MAY 2014