Flexible solution provides a seamless,
omnichannel user experience that can
be easily adjusted according to the
needs of the customer.
Integrated solution for website,
E-Commerce store and mobile app,
which is easy to use and beautifully
designed with optimal UX.
Auto-scaling. high-performance
E-Commerce store is able to handle
massive traffic increases during peak
seasons.
High PerformanceSeamless IntegrationFuture-proof Solution
Case Study: Anki
How Anki sent its digital strategy into Overdrive with AOE and Magento
The Challenge: Creating optimal User Experiences
Anki’s goal was to make artificial intelligence accessible to everyone, and to bring
consumer robotics into everyday life. Its products are designed to make it as easy as
possible to pick up and play.
For example, the only thing players need to do to get started with the company’s
Overdrive battle racing system, is to open the box and build their track. Everything
else is handled by the Overdrive app, from getting you connected, to teaching you
gameplay, so you can start playing immediately. It’s effortless by design.
In order to deliver an equally optimal user experience for its global digital services,
Anki needed a seamless solution for its website, E-Commerce store and mobile app,
each of which had to be easy to use with beautiful design, while delivering top
performance. And, as a holiday-focused business, Anki’s E-Commerce store needed to
be able to handle massive increases in volume during peak seasons.
Tom Eliaz Director of Software Engineering
Anki, Inc.
Anki wanted a strong and easy-to-
use E-Commerce platform with a high-end
design. The combination of Drupal, Magento
and AOE was a great solution for us, as we
were building out our global business.”
ABOUT ANKI
Anki harnesses robotics and artificial
intelligence (AI) to bring consumer products
to life with unprecedented levels of
intellectual and interactive capabilities.
Founded in 2010, Anki creates consumer
experiences using cutting-edge technology
that was once confined to robotics labs and
research institutes.
DEPLOYED TECHNOLOGIES
LINKS
www.anki.com
www.aoe.com/anki
ADDRESS
Anki, Inc.
55 2nd Street, 15th Floor
San Francisco, CA 94105
USA
The Solution: Connecting Website, Store and App
Together with its solution partner, AOE, Anki opted for Drupal as its content
management system (CMS), and Magento for its E-Commerce platform. The solution
allowed users to switch from website to store and app without even noticing.
Magento took care of all E-Commerce requests, such as adding products to the cart,
managing the buying and checkout process, and controlling payment and fulfilment.
To have the same design for both the website and E-Commerce store, Magento directly
integrated all templates provided by Drupal using a bespoke importer module. To
ensure a seamless integration of website and store, including all buying data within
the buying process, Anki used AOE’s custom-built CartAPI Magento module, so
when a user put products into the cart and returned to the website, Magento loaded
all purchasing data into the website. In addition, the iOS and Android apps were
connected to the API module, so Anki users could buy products and virtual goods in
the app using the Magento E-Commerce platform without even going to the store.
AOE and its global team of over 250 people in five countries is a leading provider for Digital Transformation and Omnichannel E-Commerce
implementations based on Enterprise Open Source technologies. It has established a name as a leading provider for airport E-Commerce
solutions. AOE is responsible for the world’s leading Omnichannel Travel E-Commerce platform at Frankfurt Airport.
With its headquarters in Frankfurt and offices in San Francisco, Zurich, Dubai and Hong Kong, AOE has handled hundreds of implementations for
major global corporations, such as Frankfurt Airport, Lufthansa, Cisco Systems, Deutsche Telekom, Bosch, Sony and Commerzbank.
www.aoe.com Follow us: 1999-2017 Copyright by AOE
The Implementation: Tight Deadlines
The new digital platform and full E-Commerce functionality needed to be delivered
in three months to support the crucial holiday shopping season. To ensure that the
project met these tight deadlines, AOE used agile development methodologies and
continuous integration and delivery methods.
Ultimately, AOE delivered the project in time and on budget for a very successful
holiday season for Anki.
The Benefit: A seamless Solution
The use of powerful Open Source technologies provided flexibility to Anki, enabling
the company to produce new content and E-Commerce features frequently. The new
digital platform enabled Anki to continue its growth in the US and to ramp up its
international expansion in Europe.