S’mores are the perfect everyday snacktivity

Job to be Done: Inspire consumers to incorporate the ultimate snacktivity—S’mores—into more summer events and occasions.

Strategic Approach: For three years in a row, JSH&A educated moms about summertime S’mores occasions and memory-making opportunities with the help of influential mom bloggers. The team brought this social conversation to life with an interactive BlogHer conference experience featuring S’mores as the perfect everyday snacktivity.

o Re-designed hotel suites to create custom BlogHer experiences that cut through event clutter

o Partnered with influencers/mom bloggers to create social content and participate in Twitter parties

Outcomes:

o 3,000+ bloggers visited the S’mores Suite over three years, sharing their experiences with readers

o Increased social impressions from 1.4 MM in year one to nearly 5 MM in year three

o Influencer content sparked #Smores conversation across traditional and social media channels, driving awareness for everyday S’mores opportunities

Case Study

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