Transcript
What we wanted to do.
Making the case.
Community outreach
www.snowmobiles.yamahablogs.ca
Metrics: 8 weeks post launch• First page of Google results for new product
• Traffic up 61% over week one
• Witnessed a viral event = valuable insight
• Engagement metrics double our benchmarks
• Comments:• 43% positive• 48.5% neutral• 8.5% “negative”
Market intelligence
Market intelligence
Engaging with key influencers
Changing the rules of engagement
Changing the rules of engagement
ROI?
