![Page 1: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/1.jpg)
![Page 2: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/2.jpg)
![Page 3: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/3.jpg)
![Page 4: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/4.jpg)
![Page 5: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/5.jpg)
![Page 6: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/6.jpg)
![Page 7: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/7.jpg)
![Page 8: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/8.jpg)
![Page 9: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/9.jpg)
![Page 10: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/10.jpg)
![Page 13: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/13.jpg)
![Page 15: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/15.jpg)
![Page 18: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/18.jpg)
![Page 19: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/19.jpg)
axz.mx/cs-worksheet
![Page 20: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/20.jpg)
axz.mx/cs-worksheet
![Page 22: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/22.jpg)
![Page 25: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/25.jpg)
![Page 32: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/32.jpg)
![Page 34: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/34.jpg)
1. Content ROI Calculator by Ann Rockley – Link2. Why Content Marketing Fails by Rand Fishkin – Link3. The 4 Types of Content Metrics That Matter by Jay Baer– Link4. Data Sets You Free: Analytics for Content Strategy by Jonathon Colman – Link5. Content ROI Is a Myth by Kieran Flanagan– Link6. How to Prove ROI Potential of Content Campaigns by Mike King – Link7. Prove Content Marketing ROI with a Performance Scorecard by Taylor Radey– Link8. 4 Keys to Calculating ROI for Content Marketers by Sam Petulla – Link9. Six case studies that prove content marketing ROI isn't fictional by David Moth – Link10. Measure the ROI of a Content Marketing Strategy by Shane Snow – Link11. Measuring and Increasing the ROI of Your Content Resources by Mike Pantoliano –
Link12. Prove Content Marketing ROI to Your CEO: 4 Values to Communicate by DJ Miller –
Link13. 11 Must-Measure KPIs for Content Marketing Success by Dave Snyder – Link14. How to Get SEO ROI From Content Marketing by Ross Hudgens– Link15. Content to Commerce: Engaging Consumers Across Paid, Owned & Earned by Avi
Savar– Link
![Page 35: Catching Fireflies: Measuring The Value of Content](https://reader036.vdocuments.net/reader036/viewer/2022081413/547e6aebb37959932b8b55bf/html5/thumbnails/35.jpg)
Steve FloydFounder & CEO of AXZM
twitter: @nawlreadyphone: (214) 272-9109
www.axzm.com
For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed.