Download - Categoria Comunicaciones
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PRIVATE/PROPRIETARY Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media LLC, except pursuant to a written agreement.
Communications
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AGENDA1. GFR Media
2. PR Advertising Market
3. Communications advertising market
4. PR Audience Market
5. Communications Audience market
6. Circulation
7. GFR Media and Communications (Best practices in advertising)
8. Next steps
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Grupo Ferré Rangel (GFR)
• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico
• Companies owned by GFR include:– GFR Media - largest and most diversified media company in PR
• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera Hora – second largest newspaper, and Indice – largest non-paid newspaper
– Advanced Graphic Printing – a commercial printing company– El Día Directo (EDD) – the largest direct marketing company;
offering service in PR and US– City View Plaza – Commercial real estate company
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Media Properties
• Media properties account for 35% of the media expenditure in the island– Newspapers dominate investment in media
• Puerto Rico is one of the countries with the highest levels of readership in the world
• El Nuevo Dia is the leading newspaper in the market as measured by circulation, advertising and quality of readership– Leader in Class A, B & C Reach
• Shoppers that insert in the newspaper are the main source of information for purchasing decision in Puerto Rico
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World’s ReadershipPR is one of the countries with highest levels of readership in the world
Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers
85% Countries with population between 3 and 4.5 millions
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GFR Media has evolved from a newspaper to a content and media company
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DBMarketing-Analytics
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DBMarketing-Analytics
• We are the largest and most diversified media company in Puerto Rico
• Leader in newspaper readership: over 2.1 million weekly readers.
• Leader in digital traffic: over 6 million monthly unique browsers.
• Leader in Database: over 2 million people in GFR Media DATABASE.
• Leader in Circulation: over 407k newspapers
• Leader in Social Networks:
• over 2.4 millions fans
• over 600K followers
• over 67K followers
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GFR Media Platforms
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GFR Media Newspaper Products
El Nuevo Día• Newspaper of record in Puerto Rico• Primarily island wide home delivered• Leader in audited circulation• Over 1.4 million readers• Audited circulation 184,306 weekly & 207,659 Sunday• Proven results for advertisers
Primera Hora• Leader in single copy circulation
• Primarily in stores and distribution points• Second largest paid newspaper
• Over 1.3 million readers
Indice• Leader in non-paid circulation
• Over 120k daily copies• Over 240k regional copies on Thursday
• Promotional and commercial platform • Flexible distribution• 360 Offering
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GFR Media Digital Products
elnuevodia.com• #1 most visited site in Puerto Rico• Over 5 Million Monthly Unique Browsers• Leader in Social Media reach
• Over 1.2 Million Facebook Likes• Over 349k Twitter Followers
primerahora.com• #2 news site in Puerto Rico
• Over 2.2 Million Monthly Unique Browsers• Focus on Entertainment and Sports
• Younger audience• Social Media Presence:
• Facebook 756k• Twitter 264k
indicepr.com• Over 500k Monthly Unique Browsers• Responsive design platform• Focus on light news• Social Media Presence:
• Facebook: 240k• Twitter: 10k
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Mobile
Total Mobile units GFR MEDIA reaches
3,074,96In Puerto Rico
*Source: Junta Reglamentadora de Telecomunicaciones, February 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014
4,550,043Monthly Mobile Users
2,910,057 Monthly unique browsers**
1,398,644 Monthly unique browsers**
241,342 Monthly unique browsers**
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13
Advertising Market Puerto Rico Overview
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ADVERTISING MARKET IN PR 2013
Rate Card$2.1 billions
Real Investment
$602 millions
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at $602MM net of discounts – real investment
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16DBMarketing-Analytics
MARKET SHARE BY MEDIANewspapers have the highest investment at 39% of total “real media investment”
Newspapers21%
Local TV43%
Radio9%
Outdoor5%
Paid TV17%
Internet1%
Others1%
Magazines2%
Cinema0%
2013 - Rate Card
Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema
Newspapers39%
Local TV28%
Radio11%
Outdoor6%
Paid TV6%
Internet3% Others
2%Magazines2%
Cinema2%
2013 - Real Investment
Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema
Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media
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17DBMarketing-Analytics
Advertising Market in Puerto Rico – Real investmentNewspapers and local TV represent 67% of $602MM total investment.Investment in newspapers grew 3%
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000 235,782,442
170,530,401
68,978,309
36,582,783 36,040,017
21,000,000 13,600,000 10,768,324 9,600,000
229,668,727
176,041,922
74,742,120
27,424,667 36,553,437
17,300,000 17,000,000 10,282,990 8,000,000
2013 Real investment 2012 real investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
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18DBMarketing-Analytics
Business & Consumer Services; 22%
Retail; 15%
Entertainment & Amusements; 13%
Publishing & Media; 12%
Other Categories; 9%
Auto.,auto.access & Equip; 9%
Drugs & Remedies; 6%
Toiletries & Cosmetics; 4%
Tv Networks/stations; 4% Insurance & Real Estate; 3% Foods & Food Products; 2%
2013 – real investment
Top 10 Categories. Share of Investment (SOI)
Business & Con-sumer Services; 21%
Entertainment & Amusements; 15%
Retail; 12%Publishing & Media; 9%
Auto.,auto.access & Equip; 9%
Drugs & Remedies; 7%
Tv Networks/sta-tions; 6%
Toiletries & Cosmet-ics; 5%
Foods & Food Products; 3%
Insurance & Real Es-tate; 3%
Others Categories ; 10%
2013 – rate card
Retail category is the 2nd largest category in terms of advertising expenditure at 15% of total real Media investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
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Business & ConsumerFrom the advertising perspective.
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Business & Consumer IN PR 2013
The Business & consumer products category spends $124.9MM in advertising a year
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Rate Card$446 millions
Real Investment
$124.9 millions
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21DBMarketing-Analytics
Business & Consumer Services Category
Newspapers are the prefered media investment (44%) of the category.
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Local TV; 44%
Newspaper; 24%
Paid TV; 14%
Radio; 11%
Outdoor; 7% Magazines; 1%
Rate Card 2013
News-paper;
44%
Local TV; 29%
Radio; 13%
Outdoor; 9%
Paid TV; 5%
Magazines; 1%
Real Investment -2013
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Real advertising investment of the category is $124.9MM a year.Even though advertising investment decreased by 21%, Newspapers investment decreased 2%
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Business & Consumer Services Category
Newspaper Local TV Radio Outdoor Paid TV Magazines
54.9
35.8
16.7
10.7
5.7
0.9
55.9
45.2
19.9
8.5 8.8
0.9
2013 2012
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23DBMarketing-Analytics
Business & Consumer Services - Sub Categories Communications is the first subcategory that spends advertising with 33% of the total real investment.
Business & Consumer Services : $124.9 MM
Communications & Public Utilities : $41.2 MM
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Communications & Pub-lic Utilities; 33%
Financial; 20%Government Local And
Us; 15%
Organizations (Not Elsewhere Classifed);
13%
Schools & Camps; 13%
Engineering & Professional Services; 6%
Credit Cards & Travelers Checks; 1%Corporate (Not Elsewhere Classified);
0%
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COMMUNICATIONS IN PR 2013The Communications services category spends $41.2MM in advertising a year
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Rate Card$157.7 millions
Real Investment
$41.2 millions
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Communications CategoryReal advertising investment of the category is $41.2MM a year.Communications category increased its advertising spending in 2013 by 9% vs 2012.
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Newspaper Local TV Outdoor Radio Paid TV Magazines
17.9
12.2
4.3
3.2 3.1
0.1
17
11
3 3 4
0
Telecomunicaciones 2013 Telecomunicaciones 2012
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Communications Investment
26Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
TOP 5 players represent 75% of communications total investment.
Claro AT&T T- Mobile Open Mobile Sprint
10,438,336
9,142,837
7,456,182
2,320,890
1,591,777
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TOP financial media investmentNewspapers and local TV are the preferred media to invest. TOP Players investment:
$30.9MMTop players investment in newspapers $14.9MMTop players investment in TV
$9.6MM
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Claro T- Mobile AT&T Open Mobile Sprint Total Otros
32% 31% 30%24%
42%31%
25%
3% 2% 2%
2%
7%
3%22%
44%58%
47%
46%
39%
48%30%
12%
1%
9%
6%
7%
8%8%
1% 0%0%
0%
0%
0%0%
8% 8% 11%22%
4%10% 14%
Local TV Paid TV Newspaper Radio Magazines Outdoor
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Puerto Rico MarketAudiences Overview
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Media Consumption:
INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS
INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS
MOVIE THEATER-PAST 30 DAYS
MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS
INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS
WATCHED PAID TV- PAST 7 DAYS
INTERNET-ACCESSED PAST 7 DAYS
Newspaper Cume anydailyaverage sat aver sun
Outdoor Billboards seen past 7 days
RADIO- LISTENED IN THE PAST 7 DAYS
WATCHED LOCAL TV-PAST 7 DAYS
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
7.4%
17.1%
17.8%
24.1%
27.1%
49.6%
59.1%
79.3%
80.8%
91.2%
96.5%
Scarborough – PR Study – 2014 - 1
Newspapers have a 79% penetration in Puerto Rico
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30
61%
79%
USA Puerto Rico
ReaderShip
USA Puerto Rico
Scarborough – PR Study – 2014 – 1USA. Newspapers Association of America. Past week newspaper print
Media Consumption
• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.
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31DBMarketing-Analytics
94%
GFR MEDIA MARKET SHARE
GFR Media
2.1 Million readers
Newspapers Market Share:
Scarborough – PR Study – 2014 - 1
With GFR Media Newspapers, advertisers reach 2.1 million readers, which accounts for 94% of the total readers (18+) in Puerto Rico.
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32DBMarketing-Analytics
Monday to Friday readership:
2,166,882
1,489,3541,306,634
839,676
482,508 405,074
Any daily newspaperprint edition
El Nuevo Día Primera Hora El Vocero Índice Metro
Monday to Friday
Scarborough – PR Study – 2014 – 1. Cume readers
M-F audiences are reached with GFR Media Newspapers.
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33DBMarketing-Analytics
Weekend readership:
Scarborough – PR Study – 2014 - 1
98% of weekend audiences are reached by GFR Media Newspapers.
1,011,916
994,200
Any Sunday newspaper print edition El Nuevo Día
Sunday Readership
984,038
691,836
525,896
Any Saturday newspaper print edition(Current Release Only)
El Nuevo Dia Primera Hora
Saturday Readership
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34Source: ScarBorough, Release 1 & 2 2013 and 1 2014
2,167
1,489
1,307
840
405
483
0
500
1,000
1,500
2,000
2,500
2013-1 2013-2 2014-1
Thou
sand
s
Cume Readership - Monday to Friday
Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice
Newspapers Cume Readers TrendsEl Nuevo Dia leads newspapers readership
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1,489,35469% of the market
El Nuevo Día (END)
Source: Scarborough 2014 -1 Cume Readers People 18+
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1,489,354readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
• 53% are women
• 53% are 25-54 years old
• 53% have a Any College Degree or more (index: 110)
• Bilingual (index: 108)
• “white-collar” (index: 110)
El Nuevo Día Leadership
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677,528Readers do not read
El Nuevo Día
Source: Scarborough 2014 -1 Cume Readers People 18+
How to reach END Non-readers?
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446,166
66% of no readers of END are readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora captures the most END Non-Readers
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446,166
PH Readers, but END Non-Readers
• 52% are women (index: 101)
• 57% are 25-54 years old (index: 105)
• They have an education level of high school or less (index: 104)
• Have difficulties with english (index: 106)
• “Blue-collar” (index: 112)
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora (PH)
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reach together an impressive majority of readers*
89% Reach
&
Source: Scarborough 2014 -1 Cume Readers People 18+
The Most Effective Combination
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41Source: Comscore
GFR Media Digital Audiences:
+29%
Jan-2013 Jan-2014
4.9 MM
+6.3 MM
GFR Media unique browsers are growing steadily at a 29% rate YOY
4.6 MM+21%
3.8 MM
372K+1134%
25K
2.3 MM
+35% 3.1 MM
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42
TelecommunicactionsFrom the audience perspective.
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95.5%
4.5%
Wireless / Cell Phones Market in Puerto Rico 95.5 % of Population 18+ use a Cell Phone
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
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Wireless / Cellphone Market Share
Claro; 39.6%
AT&T; 25.8%
T-Mobile; 18.4%
Open Mobile; 10.0%
Other provider; 7.2%Sprint; 4.1%
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
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Atributes %
Customer service
Very important 60.3%Somewhat important 12.8%Not important 9.1%Service coverage area/clarity of signal
Very important 68.0%Somewhat important 7.5%Not important 7.3%Types of phones they offer
Very important 43.9%Somewhat important 22.2%Not important 10.1%Types of service plans
Very important 60.1%Somewhat important 10.9%Not important 7.7%
Wireless / Cell Phones Market in Puerto RicoImportance of provider attributes when choosing provider
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
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Wireless / Cell Phones Market in Puerto RicoTypes of apps downloaded to cell phone/mobile device
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
Games , music , news and weather are the most types downloaded to
cellphone ore mobile device
Types of apps downloaded to cell phone/mobile device
Games 30.6%Music 28.6%News 16.0%Weather 15.9%Entertainment 15.7%Ringtones 14.5%Newspapers 13.8%Movies 11.2%Education 10.7%Shopping 9.7%Maps/GPS navigation 9.3%Other app 9.0%Sports 8.9%Religious 7.4%Exercise 7.3%Travel 6.8%Movie listings 5.6%Kitchen 5.2%Coupons 5.0%Money/finance 4.9%Restaurant 4.8%Work 4.4%Science 4.1%
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Wireless / Cell Phones Market in Puerto Rico
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
El Nuevo Día Average Reader
Primera Hora Average Reader
Índice Average Reader
El Vocero Average Reader
Metro Average Reader
Use wireless/cell phone
Yes 33.0% 27.1% 8.6% 15.1% 6.7%
No 30.9% 21.7% 5.1% 10.2% 4.0%
El Nuevo Día and Primera Hora are more effective newspapers in reaching user and non users of wireless / cellphone.
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Wireless / Cell Phones Market in Puerto RicoWireless/cell phone bill amount last month
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
El Nuevo Día and Primera Hora are more effective newspapers in reaching user with a bill amount more than $50
Base Total El Nuevo Día Average Reader
Primera Hora Average Reader
Índice Average Reader
El Vocero Average Reader
Metro Average Reader
Wireless/cell phone bill amount last monthLess than $30 445,916 24.7% 24.9% 6.3% 16.6% 3.7%$30 - $49 636,802 30.4% 27.8% 7.0% 14.9% 5.0%$50 - $74 630,264 31.9% 28.5% 7.9% 15.7% 6.5%$75 - $99 338,720 35.3% 27.1% 11.3% 12.9% 12.3%$100 - $149 323,532 40.9% 28.5% 10.7% 14.7% 8.2%$150 or more 315,094 41.1% 24.7% 11.5% 15.2% 7.5%
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Wireless / Cell Phones Market in Puerto RicoWireless/cell phone carrier - plan to switch next 12 months
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
El Nuevo Día and Primera Hora are more effective newspapers in reaching users who want switch or no in next 12 month
Base Total El Nuevo Día Average Reader
Primera Hora Average Reader
Índice Averag Reader
El Vocero Average Reader
Metro Average Reader
Wireless/cell phone carrier - plan to switch next 12 monthsYes 514,504 32.9% 32.1% 11.1% 16.8% 8.6%No 2,175,824 33.0% 25.9% 8.0% 14.7% 6.3%
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Wireless / Cell Phones Market in Puerto RicoWireless/cell phone payment plan currently use
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
El Nuevo Día and Primera Hora are more effective newspapers in reaching prepaid users and monthly bill
Base Total El Nuevo Día Average Reader
Primera Hora Average Reader
Índice Averag Reader
El Vocero Average Reader
Metro Average Reader
Wireless/cell phone payment plan currently usePrepaid 840,666 28.1% 27.0% 7.4% 16.7% 5.4%Receive a bill/monthly invoice 1,849,662 35.2% 27.2% 9.2% 14.4% 7.3%
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Wireless / Cell Phones Market in Puerto RicoWireless/cell phone used to access Internet
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
El Nuevo Día and Primera Hora are more effective newspapers in reaching cell phone users with Internet access
Base Total El Nuevo Día Average Reader
Primera Hora Average Reader
Índice Average Reader
El Vocero Average Reader
Metro Average Reader
Wireless/cell phone used to access Internet
Yes 1,751,400 36.2% 28.9% 9.7% 14.6% 8.0%No 938,928 26.9% 23.7% 6.6% 16.0% 4.4%
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52
Media used for shopping and buying decision process.
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Wireless/Cell phone Users consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process
Weekly sh
oppers
Newspaper
Loca
l TV
InternetRadio
Cable or satellit
e TV
Promotions or v
isual d
isplays w
ithin st
ores
Magazines
Outdoor media (b
illboards,
etc.)
Movie theater
59.2%
45.6%
34.8% 32.9%
21.3% 21.1% 19.9%
11.6%7.0%
3.0%
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
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Non wireless/cell phone users consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users
Weekly sh
oppers
Newspaper
Loca
l TV
Promotions or v
isual d
isplays w
ithin st
oresRadio
Internet
Outdoor media (b
illboards,
etc.)
Cable or satellit
e TV
Magazines
Movie theater
55.6%
44.1%
31.2%
18.9% 18.2%15.0%
11.9% 11.2%
6.9%3.3%
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AT&T users consider Weekly Shopper , Newspapers and Internet as the media used for their shopping and buying decisions process
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 694,000 AT&T users
Weekly
shoppers
Newspap
er
Intern
et
Local
TV
Radio
Promotions o
r visu
al disp
lays w
ithin st
ores
Cable or s
atellit
e TV
Magazi
nes
Outdoor m
edia (billb
oards, e
tc.)
Movie th
eater
54.9%
45.8%
38.9%
31.2%
22.8% 22.7% 22.4%
14.0%
7.0%3.5%
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Claro users consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 1,064,178 Claro users
Weekly
shoppers
Newspap
er
Local
TV
Intern
etRad
io
Cable or s
atellit
e TV
Promotions o
r visu
al disp
lays w
ithin st
ores
Magazi
nes
Outdoor m
edia (billb
oards, e
tc.)
Movie th
eater
57.9%
46.1%
36.1%
30.3%
24.6%21.5%
17.3%
10.6%6.1%
2.2%
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Open Mobile Users consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 269,446 Open Mobile users
Weekly
shoppers
Newspap
er
Local
TV
Intern
etRad
io
Promotions o
r visu
al disp
lays w
ithin st
ores
Cable or s
atellit
e TV
Magazi
nes
Outdoor m
edia (billb
oards, e
tc.)
Movie th
eater
61.8%
47.2%
38.9%
20.7% 18.9% 17.6%14.0% 12.3%
6.6%2.1%
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Sprint Users consider Weekly Shopper, Internet and Newspapers as the media used for their shopping and buying decisions process
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 109,082 Sprint users
Weekly sh
oppers
Internet
Newspaper
Loca
l TV
Cable or satellit
e TV
Promotions or v
isual d
isplays w
ithin st
oresRadio
Outdoor media (b
illboards,
etc.)
Movie theater
Magazines
62.1%
33.0% 32.7%29.4%
24.9%
12.6%10.6%
8.2% 8.0% 7.1%
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T- Mobile Users consider Weekly Shopper, Newspapers and Internet as the media used for their shopping and buying decisions process
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 495,560 T-Mobile users
60.0%
42.4%
37.3%
33.3%
23.2%20.0%
16.8%
11.0%
6.9%3.9%
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60
Media Usage buying decision-making process
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Shoppers & Catalogs
Source: Nielsen Adynamics – Jan – Dec.
60%
25%14%
1%
0%
10%
20%
30%
40%
50%
60%
70%
El Nuevo Día Primera Hora Vocero Índice
# of Inserts 2013
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62
END Readers’ Profile vs Wireless/Cell phone Users profile
El Nuevo Dia:High penetration in well educated, San Juan region, upper socioeconomic level and income more than 25K
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 1,489,354 END Cume readers
wireless/cell phone Users
El Nuevo Día Cume Readers
El Nuevo Día Cume Readers
GenderMen 47.2% 47.0% 100Women 52.8% 53.0% 100AgeAge 18-24 14.0% 15.2% 112Age 25 - 34 17.0% 18.9% 113Age 35-49 25.9% 25.4% 101Age 50-64 24.4% 22.7% 92Age 65 or More 18.7% 17.8% 89EducationHigh School Graduate or Less 51.9% 45.1% 85Some or Collage Degree 38.9% 43.9% 115Some or Post graduate degree 9.2% 11.1% 125RegionArecibo Region 10.7% 10.9% 101Caguas Region 14.4% 14.2% 96Mayagüez Region 14.9% 12.9% 89Ponce Region 13.1% 12.7% 97San Juan Metro Region 28.6% 30.7% 107San Juan Sub Region 17.9% 18.1% 101NSEUpper class 11.3% 13.8% 128Upper/middle class 19.6% 23.1% 120Middle/lower class 31.4% 31.6% 103Lower class 37.8% 31.5% 80IncomeLess than $10,000 20.7% 17.7% 83$10,000 - $24,999 30.4% 29.7% 98 $25,000 - $34,999 18.4% 19.2% 105$35,000 - $44,999 15.2% 16.0% 107 $45,000 - $74,999 10.9% 11.9% 112$75,000 OR $100,000 or more 4.4% 5.5% 127
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63
PH Readers’ Profile vs Wireless/Cell phone Users profile
Primera Hora:High penetration in 35-49 , well educated, from Mayaguez and Ponce region and middle socioeconomic level
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 1,309,634 PH Cume Readers
wireless/cell phone Users
Primera Hora Cume Readers
Primera Hora Cume Readers
GenderMen 47.2% 47.3% 101Women 52.8% 52.7% 99AgeAge 18-24 14.0% 13.4% 99Age 25 - 34 17.0% 20.5% 123Age 35-49 25.9% 29.1% 116Age 50-64 24.4% 23.1% 93Age 65 or More 18.7% 13.9% 70EducationHigh School Graduate or Less 51.9% 52.5% 99Some or Collage Degree 38.9% 39.8% 105Some or Post graduate degree 9.2% 7.7% 87RegionArecibo Region 10.7% 10.1% 93Caguas Region 14.4% 17.2% 117Mayagüez Region 14.9% 15.1% 104Ponce Region 13.1% 15.5% 118San Juan Metro Region 28.6% 23.7% 83San Juan Sub Region 17.9% 18.0% 101NSEUpper class 11.3% 10.4% 96Upper/middle class 19.6% 18.3% 95Middle/lower class 31.4% 31.6% 103Lower class 37.8% 39.7% 101IncomeLess than $10,000 20.7% 22.7% 106$10,000 - $24,999 30.4% 30.7% 101 $25,000 - $34,999 18.4% 19.3% 106$35,000 - $44,999 15.2% 13.7% 91 $45,000 - $74,999 10.9% 10.0% 94$75,000 OR $100,000 or more 4.4% 3.7% 85
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64
Indice Readers’ Profile vs Wireless/Cell phone Users profile
Indice:High penetration in women, well educated and upper socioeconomic level
Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 482,508 Indice cume readers
wireless/cell phone Users Índice Cume Readers Índice Cume Readers
GenderMen 47.2% 45.0% 96Women 52.8% 55.0% 104AgeAge 18-24 14.0% 17.1% 126Age 25 - 34 17.0% 19.9% 119Age 35-49 25.9% 29.7% 118Age 50-64 24.4% 21.7% 88Age 65 or More 18.7% 11.6% 58EducationHigh School Graduate or Less 51.9% 41.7% 79Some or Collage Degree 38.9% 45.1% 118Some or Post graduate degree 9.2% 13.2% 149RegionArecibo Region 10.7% 6.3% 58Caguas Region 14.4% 13.0% 88Mayagüez Region 14.9% 12.5% 85Ponce Region 13.1% 8.0% 61San Juan Metro Region 28.6% 48.0% 168San Juan Sub Region 17.9% 12.3% 69NSEUpper class 11.3% 15.8% 146Upper/middle class 19.6% 21.9% 113Middle/lower class 31.4% 33.4% 109Lower class 37.8% 28.9% 74IncomeLess than $10,000 20.7% 14.1% 66$10,000 - $24,999 30.4% 33.0% 109 $25,000 - $34,999 18.4% 20.3% 111$35,000 - $44,999 15.2% 16.8% 112 $45,000 - $74,999 10.9% 9.7% 91$75,000 OR $100,000 or more 4.4% 6.1% 142
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65
END Readers’ Profile vs Non wireless/cell phone users profile
El Nuevo Dia:High penetration in Women
Scarborough 2014 -1 Base: 127,852 wireless/cellphone none users 1,489,354 END Cume readers
wireless/cell phone None Users El Nuevo Día Cume Readers
El Nuevo Día Cume Readers
GenderMen 44.2% 47.0% 100Women 55.8% 53.0% 100AgeAge 18-24 2.7% 15.2% 112Age 25 - 34 11.1% 18.9% 113Age 35-49 8.8% 25.4% 101Age 50-64 31.0% 22.7% 92Age 65 or More 46.4% 17.8% 89EducationHigh School Graduate or Less 78.4% 45.1% 85Some or Collage Degree 19.8% 43.9% 115Some or Post graduate degree 1.8% 11.1% 125RegionArecibo Region 13.3% 10.9% 101Caguas Region 21.5% 14.2% 96Mayagüez Region 6.9% 12.9% 89Ponce Region 13.7% 12.7% 97San Juan Metro Region 27.6% 30.7% 107San Juan Sub Region 16.7% 18.1% 101NSEUpper class 2.2% 13.8% 128Upper/middle class 13.7% 23.1% 120Middle/lower class 16.9% 31.6% 103Lower class 67.2% 31.5% 80IncomeLess than $10,000 35.5% 17.7% 83$10,000 - $24,999 31.7% 29.7% 98 $25,000 - $34,999 14.5% 19.2% 105$35,000 - $44,999 11.0% 16.0% 107 $45,000 - $74,999 5.1% 11.9% 112$75,000 OR $100,000 or more 2.1% 5.5% 127
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66
PH Readers’ Profile vs Non wireless/cell phone users profile
Primera Hora:High penetration in lower income and lower socioeconomic level
Scarborough 2014 -1 Base: 127,852 wireless/cellphone none users 1,309,634 PH Cume Readers
wireless/cell phone None Users
Primera Hora Cume Readers
Primera Hora Cume Readers
GenderMen 44.2% 47.3% 101Women 55.8% 52.7% 99AgeAge 18-24 2.7% 13.4% 99Age 25 - 34 11.1% 20.5% 123Age 35-49 8.8% 29.1% 116Age 50-64 31.0% 23.1% 93Age 65 or More 46.4% 13.9% 70EducationHigh School Graduate or Less 78.4% 52.5% 99Some or Collage Degree 19.8% 39.8% 105Some or Post graduate degree 1.8% 7.7% 87RegionArecibo Region 13.3% 10.1% 93Caguas Region 21.5% 17.2% 117Mayagüez Region 6.9% 15.1% 104Ponce Region 13.7% 15.5% 118San Juan Metro Region 27.6% 23.7% 83San Juan Sub Region 16.7% 18.0% 101NSEUpper class 2.2% 10.4% 96Upper/middle class 13.7% 18.3% 95Middle/lower class 16.9% 31.6% 103Lower class 67.2% 39.7% 101IncomeLess than $10,000 35.5% 22.7% 106$10,000 - $24,999 31.7% 30.7% 101 $25,000 - $34,999 14.5% 19.3% 106$35,000 - $44,999 11.0% 13.7% 91 $45,000 - $74,999 5.1% 10.0% 94$75,000 OR $100,000 or more 2.1% 3.7% 85
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Indice Readers’ Profile vsNon wireless/cell phone users profile
Indice:High penetration in women and middle income ($10k – $24k )
67Scarborough 2014 -1 Base: 127,852 wireless/cellphone none users 482,508 Indice Cume readers
wireless/cell phone None Users
Índice Cume Readers
Índice Cume Readers
GenderMen 44.2% 45.0% 96Women 55.8% 55.0% 104AgeAge 18-24 2.7% 17.1% 126Age 25 - 34 11.1% 19.9% 119Age 35-49 8.8% 29.7% 118Age 50-64 31.0% 21.7% 88Age 65 or More 46.4% 11.6% 58EducationHigh School Graduate or Less 78.4% 41.7% 79Some or Collage Degree 19.8% 45.1% 118Some or Post graduate degree 1.8% 13.2% 149RegionArecibo Region 13.3% 6.3% 58Caguas Region 21.5% 13.0% 88Mayagüez Region 6.9% 12.5% 85Ponce Region 13.7% 8.0% 61San Juan Metro Region 27.6% 48.0% 168San Juan Sub Region 16.7% 12.3% 69NSEUpper class 2.2% 15.8% 146Upper/middle class 13.7% 21.9% 113Middle/lower class 16.9% 33.4% 109Lower class 67.2% 28.9% 74IncomeLess than $10,000 35.5% 14.1% 66$10,000 - $24,999 31.7% 33.0% 109 $25,000 - $34,999 14.5% 20.3% 111$35,000 - $44,999 11.0% 16.8% 112 $45,000 - $74,999 5.1% 9.7% 91$75,000 OR $100,000 or more 2.1% 6.1% 142
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68
Circulation
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69
Certified Circulation: Monday to FridayEL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.
Sources:Alliance for audited media. Certfified Audit of Circulations
177,509
107,394
122,523 112,774
91,712
Paid Free
+70K SUROESTE
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70
Certified Circulation: Saturday-Sunday
Sources:Alliance for audited media. Certfified Audit of Circulations
177,979
92,163
SATURDAY
207,659
SUNDAY
GFR Media is the leader in Circulation on Saturdays and Sundays
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71
Thank You
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72
Addendum
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¡Impresos que impresionan!
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Advanced Graphic Printing is the largest commercial printing company in Puerto Rico and the Caribbean.
We are dedicated to bring solutions to our customers through 4 key attributes.
Who we are…
Speed
Innovation
Flexibility
Quality
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•AGP is the largest and technologically advanced printing company in Puerto Rico & the Caribbean
•Pre press system (VCC) provides color and imposition proofs that will match your final printed product every time
•In press cameras, assure register and color accuracy
Printing Quality & Innovation Innovation
Quality
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We operate 24 hours a day
Fast turnaround
AGP Online color approval
Island wide & Caribbean delivery
SpeedSpeed
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•AGP meets all your printing needs…
•3 Web Presses
•2 Sheetfed Presses
•Finishing equipment includes:
• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter
Flexibility Flexibility
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•Armed 24 hour security officers in all our facilities
•Controlled access to the building, internal & surrounding areas
•All employees have a Personal Employee ID/Access card
•Proximity access is controlled according to areas of responsibility
Security
All our production process is monitored by CCTV System
CCTV monitoring facility is located at GFR Media
It is monitored 24/7 by FRG Security
Only FRG Security has access to the videos recorded by our cameras
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DBMarketing-Analytics
Our Products
“Shoppers” / CircularsBooks & MagazinesDirect Mail materialDirectoriesPostersInsertsCatalogsPress KitsCalendars
…and many more
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DBMarketing-Analytics
Some of our Valued Customers:
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DBMarketing-Analytics
Benefits for You!
“One stop shopping” for all your commercial printing needsState of the art technology that provides consistent quality, speed and cost efficienciesSecurity & ConfidentialityPersonalized customer serviceFlexibility to meet your special needs
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DBMarketing-Analytics
Certified Minority Business Enterprise
… or visit us at www.agppr.com
ADVANCED GRAPHIC PRINT,ING INC Has met the requirements for certification as a bona fide Minority Business Enterprise as defined by the National Minority Supplier Development Council, Inc.® (NMSDC®) and as adopted by the Puerto Rico Minority Supplier Development Council
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DBMarketing-Analytics
Contact Information:
Suzette M. Jiménez
Sales & Marketing Director
Phone (787) 641-5400, ext. 6019 or 6017
Fax (787) 641-4477
Mobile (787) 925-8088
www.agppr.com
Joel Acevedo
VP & General Manager
Phone (787) 641-5400, ext. 6020 or 6021
Fax (787) 641-4477
Mobile (787) 368-2813
www.agppr.com