How do B2B companies in the U.K. and Germany use Social Media?
Volker Davids: @vhdav, [email protected] | Susanne Ullrich: @BrandwatchDE, [email protected]
Preview on a study by Volker Davids, powered by Brandwatch
About us/ Volker Davids & Brandwatch
2 © 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
Potential/ Internet users (per 100 people)
3 © 2014 Brandwatch & Volker Davids - Source: http://data.worldbank.org/indicator/IT.NET.USER.P2
87.0 U.K. 2009-2013 vs. 83.6 in 2009
84.0 Germany 2009-2013 vs. 79.0 in 2009
Social Media/ Germany vs. the U.K.
4 © 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014"
76% U.K. Social Media penetration as a percentage of the total population
74% Germany Social Media penetration as a percentage of the total population
1.9 U.K. Average number of hours per day spent by the users on all Social Channels
1.4 Germany Average number of hours per day spent by the users on all Social Channels
Social Media/ Germany vs. the U.K.
5 © 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014"
The study/ Key Questions & Approach
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• Key Question: How do B2B companies use the power of Social Media for their own business?
• Approach: Analysis of the Social Media activities of top B2B companies (owned & earned)
• Research & analysis for 150 German and 20 British B2B companies (via Volker Davids)
• Data basis: Social Media Monitoring Data (via Brandwatch)
• Investigation period: January to December 2013
© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
Social Media/ Germany vs. the U.K. (Top 20)
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© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
01. Jan 13
15. Jan 13
29. Jan 13
12. Feb 13
26. Feb 13
12. Mär 13
26. Mär 13
09. Apr 13
23. Apr 13
07. Mai 13
21. Mai 13
04. Jun 13
18. Jun 13
02. Jul 13
16. Jul 13
30. Jul 13
13. Aug 13
27. Aug 13
10. Sep 13
24. Sep 13
08. Okt 13
22. Okt 13
05. Nov 13
19. Nov 13
03. Dez 13
17. Dez 13
31. Dez 13
UK Germany
Data source: Brandwatch
Social Media/ Germany vs. the U.K. (Top 20)
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© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
2%
17%
6% 2%
0%
61%
0% 0% 11%
UK
Blog News Forum General Video
Twitter Review Image Facebook
7%
52% 15%
4% 1%
13%
0% 1%
6%
Germany
Blog News Forum General Video
Twitter Review Image Facebook
Data source: Brandwatch
Social Media/ Germany vs. the U.K. (Top 20, w/o News)
9
© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
0
500
1000
1500
2000
2500
3000
3500
4000
4500
01. Jan 13
15. Jan 13
29. Jan 13
12. Feb 13
26. Feb 13
12. Mär 13
26. Mär 13
09. Apr 13
23. Apr 13
07. Mai 13
21. Mai 13
04. Jun 13
18. Jun 13
02. Jul 13
16. Jul 13
30. Jul 13
13. Aug 13
27. Aug 13
10. Sep 13
24. Sep 13
08. Okt 13
22. Okt 13
05. Nov 13
19. Nov 13
03. Dez 13
17. Dez 13
31. Dez 13
UK Germany
Data source: Brandwatch
Social Media/ German B2B Social Media Ranking
10 © 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de Data source: Brandwatch
Social Media/ 2013 vs. 2014 (All Mentions)
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© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
2.732 Hits All Mentions
3.096 Hits All Mentions +13,3% more Hits
Data source: Brandwatch
Social Media/ 2013 vs. 2014 (Social Mentions)
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© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
1.897 Hits Social Mentions
2.467 Hits Social Mentions +30,5% more Hits
Data source: Brandwatch
B2B Social Media Report 2013
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Presentation of the report: • British Embassy in Berlin
• 31.03.2014, 14:00
• http://bit.ly/B2BEventBerlin
Download of the report: • 01.04.2014, 14:00
• www.brandwatch.com/de/B2B-Social-Media-Report-2013
© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
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Save the date! 31.03.2014
Berlin
© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de
MANY THANKS!
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