COMMUNICATESYo u r i n d u s t r y , y o u r v o i c e … n e w s f r o m t h e C u s t o m E l e c t r o n i c D e s i g n & I n s t a l l a t i o n A s s o c i a t i o n

ISSUE 23 | SUMMER 2012

WHAT’S INSIDEp7 >>>>

AWARDWINNING

Cinema Design

Workshop

p6 >>>>

60SECONDS

with

Darren Bown

p3 >>>>

CONFERENCEANNOUNCED

for the Future of

Home Technology

A recent study of more than4000 consumers in the USA,UK, France and Germany, hasfound that 75% of connectedTV owners are using their TV to connect to the internet,with connection rates highestin France - at 71% - and lowestin the UK, at 56%.

This is just one of the findings

contained within the Futuresource

‘Living with Digital’ report which

impacts on the CI marketplace.

The rapid expansion of internet

connectivity has radically changed the

way that consumers live their lives,

carrying out interactions and functions

on the move that were previously

confined to the home or office.

Watching TV and movies and playing

games on the move have all become

commonplace, while online shopping,

web surfing and social networking

have become significantly more

popular as the range and ownership

of connected devices has expanded.

The survey also shows that the most

popular uses for connected TVs are

watching catch-up TV and YouTube

videos and streaming films via online

channels including Lovefilm and

Netflix. Though at 40%, 24% and 23%

respectively, social networking sites,

streaming music and personal media

libraries are found to be used

frequently.

CEDIA recognises the value of such

well-grounded and detailed market

research in helping its members

understand the future landscape

of residential custom installation.

We have recently appointed

international market research

company, Parks Associates, to

conduct significant and unique

industry research in key territories

within the UK, Europe and Africa. continued on page 2

NEWMARKETRESEARCHPROJECT

p4-5 >>>>

WINNERSUNVEILED

gadget gal

presents Awards

continued from front page

This extensive research project will

comprise two defined parts. Commencing

in July 2012, Parks Associates will carry

out primary research into the U.K., which

is the single biggest CI market in the

region. This will involve an industry-wide

survey to establish the size and scope of

the sector highlighting areas of growth

and opportunities. Results will be made

available in October 2012. CEDIA has also

engaged Parks Associates to undertake a

secondary research project which will

map the scale of residential custom

installation in France, Germany, Italy,

Spain and South Africa, countries where

CEDIA membership is expanding.

“This research will help ensure our

members, prospective members and

industry professionals can assess the

business opportunity in CI and stay in

touch with the market’s expansion in

these key territories,” says Wendy

Griffiths, Executive Director of CEDIA

Region 1. “This is the first time an

industry research project has taken place

on this scale in our region and the results

we gain will add value for our members,

helping to shape their own growth going

forward.”

NEWMARKETRESEARCHPROJECT

2 COMMUNICATES Your industr y, your voice…news from CEDIA

explore…“THEFUTURE OF HOMETECHNOLOGY”CEDIA is pleased to announce the launchof a high level conference entitled “TheFuture of Home Technology”, which willtake place at the Inmarsat ConferenceCentre in London on Tuesday 23rd andWednesday 24th October 2012.

“The home technology landscape is

changing rapidly,” says CEDIA Chair, Gary

Lewis. “In this shifting marketplace, it’s

important that companies involved in the

residential custom installation industry

are aware of the business threats and

opportunities, and are sufficiently well-

informed so that they can steer their

businesses successfully in the years

ahead. We will be welcoming very

special, high profile experts from across

the technology world to share their

insights with the conference audience.”

“The Future of Home Technology” will

feature keynote sessions from respected

leaders in the technology world,

alongside sessions from global CI

specialists and educators.

As part of the conference programme,

CEDIA will be announcing the results of

its industry-wide research. In addition,

delegates will

have the chance

to see products

from the event’s

sponsors on display in a special

showcase section of the conference.

More details on confirmed speakers and

how to book your tickets will be revealed

shortly. For full details of sponsorship

packages, please contact the CEDIA office

via email matt@cedia.co.uk or call +44 (0)

1480 213744.

Located in the heart of the City of

London, near Old Street station, the

Inmarsat Conference Centre is a unique

conference venue with a contemporary

feel, offering outstanding facilities for

delegates.

For more information on the event, please visit www.cediaeducation.com/events

For further details on the venue, visit www.inmarsat.com/conference_centre

DIARY DATES

Tues 23rd October

Weds 24th October

TAKING CEDIA EDUCATIONTO SOUTH AFRICA

CEDIA LAUNCHED AUTOMATEDHOME AT GRAND DESIGNS LIVEWorking with CEDIA, Grand DesignsLive 2012 showcased cutting edgetechnology in its Automated Home atthis year’s show which took place from5-13 May at ExCeL London.

CEDIA members, Brilliant Living,

Halstead Technology, Perfect Integration

and RJR Custom Installations were

responsible for the design and installation

of technology in the bathroom and living

room areas of the home. CEDIA Trade

Supplier members Artcoustic, Control 4,

Crestron, Future Automation,

Kaleidescape, Lutron, Rako and Samsung

also supported the feature which was one

of the show’s highlights, showing and

informing visitors about how they can

save time and money in their day-to-day

chores and tasks in the home. The area

was extremely well attended by show

visitors.

The Automated Home provided a

contemporary blend of ideas, designs

and innovations for every room in the

home. It included a robot that cleans

your floor, a shower you can take lying

down, a lounge immersed in water,

glass which acts as a heating system

and a TV which can be customised

according to living room décor.

This feature will also be part of the

Birmingham event taking place from

12-14 October at the NEC.

Over 190 courses were taken during the

week-long programme designed to help

educate and inform the sector featuring

15 technical training courses across both

installer and designer tracks.

Legendary U.S. AV system designer and

CEDIA member, Rich Green, was one of

the star speakers during the week

accompanied by Geoff Meads, the highly

respected UK marketer and technical

trainer with over twenty years’ experience

in the Home Technology sector.

Major manufacturers and distributors,

including Artcoustic, AV Specialists, Elan

Systems SA, HFX Systems, iLED, Opus,

Peripheral Vision and Radionic also

hosted product displays and focused

education sessions throughout the week.

On the evening of Tuesday 24th July, all

guests were able to attend a special

“Connect with CEDIA” event which

introduced new, prospective and existing

members to the Association and the

benefits of membership whilst providing a

forum for ideas, debate and networking.

Later in the week, on Thursday 26th July,

CEDIA hosted a VIP event for CEDIA

members, media, architects and interior

designers. Media partners for the event

included, HiddenWires, rAVe and Audio

Video Magazine.

CEDIA’s latest one week event for the South African residential custom installation sector whichtook place from 23rd – 27th July 2012 at the Helderfontein Conference Centre, Johannesburg, hasagain proved an outstanding success.

The event was spearheaded by presentersGeoff Meads and Rich Green

The 2012 event was held at the prestigiousHelderfontein Conference Centre

www.cedia.co.uk 3

2012 CEDIA Awards were announced by super-glam TV star,Pollyanna Woodward, from Channel 5’s The Gadget Show at asold-out, medieval event attended by more than 250 industryprofessionals and media in the fittingly regal setting of the GreatHall at Hampton Court Palace.

4 COMMUNICATES Your industr y, your voice…news from CEDIA

AND THE

CEDIA AWARDWINNERS ARE…

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

In a record-breaking year for entries, which

saw over 100 projects from more than ten

countries battling out for the top prizes, this

year’s Award winners included a series of

remarkable installations across all Media

Room, Home Cinema, Integrated Home,

Marine and Property Developer categories.

These stunning projects represent the

crème de la crème of smart home

installations from across CEDIA Region 1

which covers the UK and Europe, Russia,

the Middle East, Africa, India and Pakistan.

In Media Rooms the winners were London-

based Olive AV for delivering an

impressively modern twist on an 18th

century period property renovation and

Spanish installer, Smart Business for a

stunning and multi-functional media room

paradise, appropriately entitled All-in-One.

South African companies scooped two of the

three Home Cinema categories. CinemaArchitects took the plaudits and the big

prize in the Best Home Cinema under

£40,000 category for an authentic

Hollywood-style South African movie

theatre whilst HFX Systems created a

cinema that, according to the judges,

showed “how it should be done”, for its

Hampton Court Palace wasthis year’s spectacular venue

Pollyanna Woodward,from Channel 5’s The Gadget Show

House Strydom project. The judges

awarded UK-based Smartcomm top prize

for a futuristic home cinema in the Over

£100,000 Home Cinema category.

T&T Automation secured the number one

position in the Best Integrated Home under

£30,000 and over £250,000 categories for

their impressive and imaginative solutions

in two contrasting London properties.

Meanwhile, Perfect Integration delivered

“an excellent job of making integration

virtually invisible” with its Great Barn

project in the Best Integrated Home

£30,000-£100,000 section. Grahams Hi-Ficompleted a clean sweep in this section for

UK dealers with their Regency project in

the £100,000-250,000 price band.

Bournemouth’s Dawsons took the honours

in the Best Marine category for “a

technically flawless installation which

integrates seamlessly with stunning

interior design” aboard MY Never Say

Never. And, London’s SMC emerged

victorious with the Grosvenor Crescent

project in the Best Multiple Scheme for a

Property Developer section.

It’s Done Technology hit the right note for

technical excellence in this year’s Awards,

winning first place in the Best Dressed

Rack category. The company’s Wojtek Zajac

was singled out for special recognition,

receiving the Technician of the Year

accolade as an installer who consistently

produces work to the highest standard.

Grahams Hi-Fi struck gold in the Best

Innovative Solution for their “clever and

challenging” Aces High Media Wall.

CEDIA Awards were also presented in two

trade supplier categories. Best Trade

Supplier, adjudged by CEDIA members,

was awarded to Crestron and winner of

Best Training Initiative by a Trade Supplier

went to AWE for its Philips Dynalite

programme. Finally, journalist Emily Peck

scoped this year’s Best Technology Feature

in a Homes / Interiors publication for her

Home Technology article in the January

issue of Essential Kitchen Bedroom

Bathroom.

This year’s CEDIA Awards were held thanks

to the support from Platinum Sponsors,

AWE Europe, Loewe and Panasonic; Gold

Sponsors AMX, Crestron and Kaleidescapeand Silver Sponsors CP Sport, ISE, RakoControls and Wildwood Public Relations.

The full list of winners, highly commended

entries and finalists in the CEDIA Awards

2012 can be found on the website

www.cedia.co.uk/awards

This year’s scheme has also seen the

introduction of a stunning 88 page Awards

Yearbook presenting all the entries and

detailing their work. To request a copy

email awards@cedia.co.uk

www.cedia.co.uk/awards 5

CEDIA AWARDS 2012: JUDGING PANEL

Michael HolmesTV property expert and editor-in-chief,

Homebuilding & Renovating

Steve Mayfreelance technology journalist and former

editor-in-chief, Home Cinema Choice

Jonathan Margolistechnology reporter for the FT How to

Spend It

Clare Newsomefreelance journalist and former editor-in-

chief, What Hi-Fi Sound & Vision

Luke TozerDirector of Manser Medal award-winning

firm, Pitman Tozer Architects

Diana YakeleyPresident of the British Institute of

Interior Design Networking inthe Great Hall

60 seconds with…Darren Bown

6 COMMUNICATES Your industr y, your voice…news from CEDIA

Who are you?

Darren Bown

What’s your company and where is itbased?

IMP, Based in Royston Hertfordshire

How did you get into the industry?

We got into the industry through our

supplier Vimar SpA, who is an Italian

manufacturer of decorative wiring

devices and automation systems. We

wanted to be involved and support the

UK CI community.

What’s your favourite film?

Goodfellas. It has some fantastic

characters and actors with a great

storyline. It reminds me of my youth,

watching the film with friends.

What’s your favourite album?

Definitely Maybe by Oasis. Defined my

youth and teenage years.

What’s your favourite project and why?

Sunseeker 40M Yacht – ‘Tanvas’. Our first

Vimar automation project in the UK, which

to this day is still going strong all over the

world. I spent many a sleepness night

wondering about the problems we would

encounter but all went off perfectly!

Which custom installation technology doyou consider the most important todayand why?

Clearly the introduction of mobile

devices and cloud based services. The

possibilities and technologies here are

moving so quickly that who knows

where it will end! The thought of

controlling my lighting from my phone

only a few years ago for example was

either an impossible dream or for the

super rich!

How long have you been a CEDIAmember?

18 months.

What do your consider your biggestachievement as a CEDIA member?

Gaining CEU accreditation for our Vimar

‘By-me’ Training Course. Rewarding our

installers for attending our course in order

to develop their knowledge base and

market to their clients. A ‘Win Win’ for

everyone.

What would it mean for you to win aCEDIA Award?

Winning a CEDIA award for me would

mean recognition and respect among my

peers of the quality and professionalism

IMP offer.

What’s the biggest issue for custominstallation businesses today and howcan they deal with it?

I would suggest keeping abreast of the

latest technologies and products and

future proofing projects as much as

possible. The only way to deal with this is

to keep your ear to the ground and

network with other like minded

individuals.

If there was one thing you could changein the industry what would it be?

I would like to see more interaction with

the general public and remove the

perception that automation is for the elite.

If you weren’t in the custom installationsector, what would you like to be doingand why?

Sailing around the world in an Oyster

Sailing Yacht with my family, visiting all the

far flung remote destinations around the

world. Being able to escape civilisation,

turn the phone off, relax and enjoy my

family.

“”

The only way to deal withkeeping abreast of the latesttechnologies is to keep your

ear to the ground and network with like minded

individuals

NEW CEDIALOGO

“As part of CEDIA’s global re-alignment strategy, we havestandardised the CEDIA logo formembers to use worldwide,” saysCEDIA’s Operations Director, MattNimmons. “For many members who

operate across internationalboundaries, this standardisation bringsgreater clarity and it will also help inraising the brand profile for CEDIA ona global scale.”

The new logo includes the trademark

CEDIA badge accompanied by theacronym descriptor, Custom ElectronicDesign & Installation Association.CEDIA will shortly be sending this logoto all members with logo usageguidelines in the next few weeks.

The CEDIA logo has recently been standardised for use byall members not just across Region 1 but across the globe.

www.cedia.co.uk 7

The workshop is aimed specifically at

those already installing simple home

cinema systems but looking to take

their design and sales skills to the next

level. The course will provide a true

understanding of how to apply

engineering principles and CEDIA

recommended practices to the design

of home cinemas.

The two day course, which will be

presented by highly respected trainer

Geoff Meads, introduces engineering

and technical design to help CEDIA

installers design cinemas using

objective design principles and educate

on how recommended practices and

industry standards can be applied to

practical cinema design.

Attendees can explore specifying

correct screen sizes, seating distances,

projector brightness and calibration,

types of speakers and amps, speaker

volume, location and room acoustics.

All members of the course will receive

a free copy of both CEDIA Home

Cinema Video and Audio

Recommended Practice Documents.

CEDIA’s next Home Cinema Design

Workshop taking place in the UK is on

4th September 2012 at CEDIAs HQ in

St. Neots. The cost of the course for

members is £443.46 and £591.66 for

non-members (inclusive of VAT) and

includes all day time meals and

refreshments, one night's

accommodation and an early bird

discount of 5%. (The early bird discount

is available for bookings made 14 days

or more before the course.)

The home cinema categories in the CEDIA Awards are highly contested. If you want to producewinning systems, CEDIA has the ideal course for you – its Home Cinema Design Course!

To book a place on the event, please visit www.cediaeducation.com/courses/hcdw or email education@cedia.co.uk

AWARD-WINNINGCINEMA DESIGN

8 COMMUNICATES Your industr y, your voice…news from CEDIA

An Evening with Rich GreenLondon 1 Augustwww.cedia.co.uk

Technical School & EST2 ExamCEDIA HQ, St. Neots 6 – 10 Augustwww.cediaeducation.com

Home Cinema Design WorkshopCEDIA HQ, St. Neots, 4 Septemberwww.cediaeducation.com

Intro to CICEDIA HQ, St. Neots, 6 Septemberwww.cediaeducation.com

RIBA RoadshowLondon 6 Septemberwww.cedia.co.uk

CEDIA US ExpoIndianapolis, USA 5 – 8 Septemberwww.cedia.net/expo

Wired for TechnologyCEDIA HQ, St. Neots, 10 Septemberwww.cediaeducation.com

Fibre-Optic Technology WorkshopCEDIA HQ, St. Neots, 11 Septemberwww.cediaeducation.com

Health & SafetyCEDIA HQ, St. Neots 12 Septemberwww.cediaeducation.com

CEDIA Technician Boot CampCEDIA HQ, St. Neots 12 – 14 Septemberwww.cediaeducation.com

CEDIA Certified Outreach InstructorCEDIA HQ, St. Neots 18 Septemberwww.cedia.co.uk

100% designEarls Court, London 19 – 22 Septemberwww.100percentdesign.co.uk

Technical School & EST2 ExamCEDIA HQ, St. Neots 24 – 28 Septemberwww.cediaeducation.com

The National Home Improvement ShowOlympia, London 28 – 30 Septemberwww.improveyourhomeshow.co.uk

Salon Hi Fi Home CinemaParis, France 29 – 30 Septemberwww.salonhifi.com

Networking Theory & PracticeBirmingham 9 – 11 Octoberwww.cediaeducation.com

Intro to CADCEDIA HQ, St. Neots 10 October

www.cediaeducation.com

Grand Designs LiveNEC, Birmingham 12 – 14 October

www.granddesignslive.com

CEDIA ConferenceLondon 23 – 24 Octoberwww.cedia.co.uk

CED

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CONTACT:Matt Nimmons, Operations Director, CEDIA Region 1, Unit 2, Phoenix Park, St Neots, Cambs, PE19 8EP, UKT: +44 (0)1480 213744 F: +44 (0)1480 213469E: matt@cedia.co.uk W: www.cedia.co.uk

Inteli Spol Czech Republic ESP

RJR Custom Installations UK ESP Provisional

GRS Electrical UK ESP Provisional

Basalte Bvba Belgium Trade Manufacturer

iRidium Russia Trade Manufacturer

JS JS Designs Plc UK Trade Manufacturer

AMX France France Trade Manufacturer

Stormaudio France Trade Manufacturer

Cabasse SA France Trade Manufacturer

Lifedomus France Trade Manufacturer

Lutron LDV Srl Italy Trade Manufacturer

Hi Fi Forum Germany ESP

KMB Digital South Africa ESP

Intello Home South Africa ESP

AV Technology South Africa ESP

Welcome to CEDIA!New members joining CEDIA include:

If you would like to attend any of these events

please visit www.cediaeducation.com/events

Connect withCEDIA in 2012 2012 witnessed a second year of success in our ‘Connect

with CEDIA’ events across Europe. It is extremely crucial

to bring the industry together throughout Europe, so

CEDIA has expanded its existing route for 2012 and we’ve

received a great response with new, prospective and

existing members.

So far this year we have held successful Connect events

in Paris, Antwerp, Madrid and Milan with impressive

attendance figures of over 150. In the UK, we have held

events in Sheffield, Birmingham, Bristol, Newcastle and

Edinburgh with 60 plus attendees. With over 200

attendees across our Connect events held so far is a

great achievement.

The Connect events are relaxed affair and part of CEDIA's

commitment to broaden access to members and improve

the flow of communication. It will also be a great

opportunity to network with your peers.

Our upcoming 2012 dates are as follows:

23 August | MANCHESTER

21 September | LONDON

25 October | DUBLIN