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OPPORTUNITIESGLOBAL ECONOMIC & BUSINESS TRENDS
CESSE Management Institute
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Opportunities for Growth
Collaboration, partnerships, alliances/JVs
Growth in international
journal contribution vs membership
Demand for products:
education & training
Untapped markets need
servicing
Selling products in
new markets
Sharing data, knowledge &
resources
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Challenges to Growth
Global presence or
internationally accessible?
Choosing where & with whom to work
Lack of local (non US)
expertise & experience
Communications, languages,
local relevance/
culture/perceptions
International investment vs
domestic market
Start up/ROI?
Local pricing strategy & subsidies
Lack of value to attract demand
IP/copyright infringement
Current products vs customized?
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44%Grow rev-
enues/member-
ship by access
new mar-kets
17%Potential for training/
education
17%Exchange informa-tion/re-search/
collabora-tion
10%Global role
explore new sec-
tors
12%Other
North American Associations- July 2011
Growth and sustainability
European Associations- December 2010
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Global business/economic trends
Power shift from West to East Global skills shortage Changing demographics Frugal innovation
? Implications for your association
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Power shift from West to East US, EU & Japan losing world dominance to emerging giants
– eg China, India, Brazil, all Asia Downturn brief in Asia: record/continued growth; consumer
demand high Bulk of future global growth will be from emerging markets
(#1 China; #2 India)
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Implications
Asia = key growth opportunity. Do you understand it? How will it change your association?
Associations - not understood as in West (don’t lead with membership)
Individuals don’t make training decisions – expect corporate management to (hierarchical, traditional)
Certification/certificates highly “sought” after – fast track
Truly global?? More share>>>>more demand for regional leadership/governance role
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Global skills shortage72% of CEOs state that EDUCATION is the most critical factor to ensure future success of their
businessUnited Nations Global Compact CEO Survey 2010
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Implications
Importance of training & education
Who should you talk to? Corporations vs individuals
Products vs membership
Globally accepted standards/certification – competitive advantage
Right format for right audience
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Growth of Middle Class > 50% of world’s population
Massive fluctuation in old & young generations
Mounting pressure on working age “sandwich” generation
Changing global demographics
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Implications
Demand for training & education
Certification as key to career advancement/salary increase
Know your market: aging or massive youth influx
Changing urban landscape, population tsunami
Communications & learning format
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#3: Commercialization of Innovation
New innovative product design strategy “frugal innovation” creating more locally relevant products aligned to special needs of developing world consumers
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ImplicationsFrugal innovation concept key for product development
Buying power in emerging economies ≠ US
Local relevance of programs + packaging, delivery and pricing are KEY to success
Don’t expect fast track revenue generation from emerging markets
Particularly India, Brazil, China
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Growing your global community
#cesse12
Understand the markets
Know their diverse needs
Understand their motivation/perceptions
Understand who are the customers/how they perceive value
Customize/be relevant to your target audience – one size does not fit all
Appropriate packaging & pricing is crucial
Products, programs in right format: online learning vs F2F; webinar at 03:00????