![Page 1: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/1.jpg)
TOP 2 Learning Concepts
Ch 3: Gathering Information and Scanning the Environment
Ma. Katrina S. AvellanaApril 2011
http://kavellana.blogspot.com
![Page 2: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/2.jpg)
Outline of the Presentation
2http://kavellana.blogspot.com
• What is a Marketing Information System (MIS)?
• What are some emerging trends in business?
![Page 3: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/3.jpg)
Marketing Information System (MIS)
3http://kavellana.blogspot.com
• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
![Page 4: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/4.jpg)
Marketing Information System (MIS)
4http://kavellana.blogspot.com
• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
![Page 5: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/5.jpg)
Marketing Information System (MIS)
5http://kavellana.blogspot.com
• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
![Page 6: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/6.jpg)
Marketing Information System (MIS)
6http://kavellana.blogspot.com
• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
![Page 7: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/7.jpg)
Marketing Information System (MIS)
7http://kavellana.blogspot.com
• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
![Page 8: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/8.jpg)
8http://kavellana.blogspot.com
• Increases in public-sector activity
Some Emerging Business Trends
![Page 9: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/9.jpg)
Some Emerging Business Trends
9http://kavellana.blogspot.com
• Changes in consumer landscape
![Page 10: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/10.jpg)
Some Emerging Business Trends
10http://kavellana.blogspot.com
• Technological connectivity
![Page 11: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/11.jpg)
Emerging Business Trends
11http://kavellana.blogspot.com
• Increase in demand for natural resources
![Page 12: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/12.jpg)
Emerging Business Trends
12http://kavellana.blogspot.com
• Emergence of new global industry structures
![Page 13: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/13.jpg)
Emerging Business Trends
13http://kavellana.blogspot.com
• Ubiquitous access to information
![Page 14: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/14.jpg)
Summary
14http://kavellana.blogspot.com
• Marketing Information System (MIS) is a critical tool in making major marketing decisions.
• Understanding marketing trends and factors affecting dynamic change is an essential part of management.
![Page 15: Ch3 gathering information and scanning the environment avellana](https://reader036.vdocuments.net/reader036/viewer/2022062319/55830460d8b42a5b468b4a44/html5/thumbnails/15.jpg)
TOP 2 Learning Concepts
Ch 3: Gathering Information and Scanning the Environment
Ma. Katrina S. AvellanaApril 2011
http://kavellana.blogspot.com