Download - Chanakya Dec15 Edition
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Kirloskar Institute of Advanced
Management Studies
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Digital India campaign as rolled out by Indian PM, Shri.
Narendra Modi is an initiative which works towards not only
digitizing government operations and public sector under-
takings but most importantly empowering people with the
touch of the button. In Management parlance it is nothing
but empowerment of people with the power of technology
within every citizens reach. The Next Generation Network
(NGN) are very much part of Digital India campaign. This
programme addresses wide variety of issues including facili-
tation of availability of government services electronically
and perpetual information updates with communication
technology. This is apart from the programs which reach out
to schools and rural area with the help of technology which
makes teaching easier and through terminals and bigger
screens. This addresses manpower issues of school teach-
ers. Similarly public sector banks are now moving towards
mobile banking and easier and faster access to services giv-
en by the Public sector banks. Even, public works depart-
ments, local corporations across India (both central and
state governments) are driving the digital India campaign.
In this era of Next Generation Network, needless to mention
the focus has to be encouraging Digital Innovators across
India which may include Digital practitioners. There has to
be more coverage of Rural to ensure inclusiveness in Digital
India campaign. This program if implemented properly will
remove economic disparity and remove poverty. Digital India
through simple methods ensure removal of non-information
and empowering marginalized and information deprived peo-
ple with Digital literacy, access to digital tools including in-
ternet penetration and thereby creating revolution across
India.
Professor of HRM &
Principal Director,
KIAMS
From the Directors Desk
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If the current (NDA) government is keen on this program to drive
the economic growth, must provide access and infrastructure and
make common people digitally literate to earn mileage out of this.
As a Management Professor, I would look at education and em-
powerment by enabling people with better health and education
facilities, skilling and livelihood opportunities using digital litera-
cy and tools related to technology. A proper governance through
this digital program will ensure that people voices are heard, and
better delivery of government services. This program can with
proper usage of digital tools, will empower grassroots-level civil
society, through digital literacy and protection of culture and her-
itage. I am glad that Chanakya has chosen this theme for this
month issue and related articles will surely highlight the markets
and enterprises related to digitally empowering micro-enterprises
and proper training in digital field will further strengthen digital
India campaign. This should at the end open up newer markets
through website presence and e-commerce routes for rural prod-
ucts and services. Last but not the least, is creation of data base
and Knowledge Hub through timely and proper interventions for
scaling up innovations and partnership depending on the socio
economic developmental needs. Digital India campaign can fur-
ther support and strengthen Make in India campaign to
change the fortunes of billions of Indians and rural population of
India can realize their dreams of economic progress through
these programs.
I appreciate the efforts taken by Prof. Gita Madhuri and Chan-
kaya team members in bringing out this issue with yet another
relevant theme which is very much contemporary in nature. I am
sure the articles in this issue will be useful to our readers.
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EDITORIAL TEAM
Mr. K.Joshi Nadh
Ms. Aarushi Gupta
Mr. Tarun Pandey
Ms.Pratikshya Sahoo
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Dear Readers,
In this Issue of Chanakya, We the Editorial team is proud to publish DIGITAL INDIA December Edition .
To build our next generation in a smarter way and em-powering people with the touch of the button with the power of technology.
We wish you all a joyous festive season and a blessed year in 2016.
Happy Reading.!!
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The honorable Prime Minister Narendra Modi launched Digital India programme on July 1, 2015. The objective of this programme is to transform Indian economy into
knowledge economy where every citizen of India is digitally empowered and has access
to all the services of government of India digitally. This is a very big step taken by the
government of India towards the welfare of the people. But this initiative is not new. A
National e-Governance Plan was launched by the government of India 2006 which en-
compassed 31 projects across various domains and sectors. But even after a lot of
steps taken by the government, it could not cover the whole country. This programme
was launched to ensure that the entire public service system is managed using infor-
mation technology. It not only takes into account the cities and towns but also the ru-
ral areas. The core activities of Digital India programme includes creating digital infra-
structure, providing government services digitally and educating people to use digital
platform effectively. A lot of policies and procedures have been planned to make this
vision a reality in India. To implement this programme, the Ministry of Communica-
tions and IT has been assigned the task of nodal agency.
A lot of schemes like Digital Locker, e-health, e-signature etc. are some of the promi-
nent schemes planned to be implemented under Digital India programme. Further,
BharatNet and Next Generation Network are also included in Digital India programme.
All of such schemes require investments of over Rs. 1 lakh crore. This programme is
planning to make use of the National Information Infrastructure to provide broadband
network to all the cities, towns and villages of India. This mission is very big and if it so
happens, it would result into momentous consequences for Indian economy and its
people. Digital India can't be thought of without providing phones access to each and
every citizen of India. So major focus is being put on enhancing mobile networks
throughout India filling all the interstices. It has been calculated that over 42,300 vil-
lages are still devoid of phone networking facilities. So to make India digital, it becomes
imperative that mobile networks are made available in all the remote areas.
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A number of services are provided by the government of India major of which can be provided digitally. So a lot of focus has been put on increasing such number of ser-
vices especially for villages and other remote areas. Currently around 1, 40,000 such services are provided using digital platform. The aim is to increase the count to over 2, 50,000 or at least 1 in every rural or remote region. In villages, people have to trav-
el long distances to avail basic services. So it has been planned to transform over 1, 50,000 post offices into modern service centers providing multiple facilities.
A lot of big projects keep hanging waiting for clearances and documentation work.
This works as a big hindrance in the path of development. Since many years, a lot of steps have been taken to prevent this situation but the target could not be achieved.
So through digital India programme, all the sanctions and documentation would be done online. It would help in speedy implementation of these projects. E-Kranti (electronic kranti) is a significant part of Digital India which has 41 mission mode
projects including e-, e-Healthcare etc. these are not just mere plans but speedy ac-tions are being taken to accomplish them. MCA21 project related to registrations of
companies has been completed and launched successfully. Under Digital India pro-gramme, there is a provision to educate 10 million students for IT jobs. These stu-dents would be from smaller villages where the students do not have access to proper
computer education. There are provisions for opening Business Process Outsourcing units in every northeastern state. This provision would help the north-eastern regions to grow and provide employment opportunities to their people. To make digital net-
work a reality in villages, there is a need of huge workforce. Keeping this thing in mind, the telecom operators would train about 3, 00,000 people who would work as
service delivery agents for them which is in itself a big challenge. The difficulty is not just of the count but of quality also. The under-trained or less skilled people would not be able to contribute effectively towards the projects. There is huge focus on in-
creasing e-Governance in the country. Currently the government maintains over 13 million mobile numbers and over 2 million email ids in its database which belong to government employees. The government sends messages and emails to its employees
to provide information about various government services. The aim is to increase the base and cover all the people. A lot of digital initiatives like biometric attendance in
the government offices, eBook in libraries, weather related information through SMS, Wi-Fi in colleges and universities etc.
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There are a lot of challenges before digital India vision. Digital India programme re-quires online database and record making instead of keeping them offline. So all the
database with the government of India need to be fed into the computers which in itself is a very daunting task. All the documents of the citizens should be available on online repositories. It has been said that almost all the e-governance project has been suc-
cessfully implemented in some part of the country as pilot project. The bigger challenge is to replicate these e-governance projects in all parts of the country at a bigger scale.
Laying cables in the rural and remote areas would not make sense if the count of the users does not increase. Even after installing broadband networks in most of the places in India, the number of users remained limited to around 15 million. Thanks to the
wonderful social sites like WhatsApp and Facebook which have increased the mobile broadband users to over 85 million. Similarly providing access to mobile phones to each and every citizen of India would not ensure that there is a working network. In a
lot of cities, the mobile network is so congested that the network breaks down resulting into call failures. In Indian telecom industry, there is a big problem of shortage of spec-
trum which boosts up the costs and deteriorates service quality. But the problem does not end here. Currently, there are around 100 million broadband users. About 85% of them are using broadband through mobile. It has been estimated that over 100 million
mobile broadband users would come into picture in the near future. The current net-work would not be able to handle such a colossal traffic. There is a dire need of more
spectrums in hand.
The expectations from the digital India programme are very much. The National optimal
fiber which should have been accomplished a few years back is still pending. Within a
span of 4 years, achieving such higher targets looks very difficult to happen. Filling this
huge digital gap would take many years. A lot of plans are made after numerous meet-
ings. But the implementation of the projects is extremely difficult task. There is a need
of extensive reengineering to make digital India programme a success.
There are over one billion people who do not have access to internet as per one of the
studies conducted by Facebook and McKinney. As per the rankings of the countries on
the level of difficulty in accessing internet, India has 20th rank. In the whole globe, over
4 billion people do not have the access to the internet. It means that India has 25 per-
cent share in this population. As per the study, most of the people who do not have ac-
cess to the internet are female or old. Also, most of them live in low income countries.
The report also suggests that the major challenges the whole country is facing like illit-
eracy, poverty, unemployment, lack of adequate infrastructure are important factors in
low internet access to the people in India. It has been calculated that of all the adults
in India, over 37 percent people are not literate. In numbers, this counts around 287
million people which is the highest in the globe. This high level of illiteracy do not allow
the people to gain internet access. A huge population in India do not know how to han-
dle a computer.
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There is still a lot of unawareness regarding the applications of computer and inter-
net in human lives. Taking an example, there are a lot of facilities available on the in-
ternet which can be very useful to the farmers e.g. weather related information or in-
formation related to price trends. But the illiterate farmers are unaware and are de-
void of access to internet.
Cybersecurity is a major factor which prevents people from sharing information on
internet. There is absence of adequate privacy laws which exposes the internet users
to the cyber risks like misuse of database, risk of access to personal data, cyber
abuse etc. To increase the trust of people in using internet without any fear, there is
a dire need of strict cyber laws. There should be proper mechanism of data protec-
tion. Once people start finding internet safe, there would be increase in usage of gov-
ernment services.
Reference:
http://qz.com/274880/here-is-the-biggest-challenge-to-modis-digital-india-vision/
Ajay Singla
Indian Institute of Management Raipur
Post Graduate Programme (PGP)
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Intel is coming up with futuristic thinking with the help of censors and cloud com-
puting in all the sectors to make the life easier from shopping, to driving, to manufac-turing, IoT is proving to be a game changer for consumers and businesses alike.
CEO Brian Krzanich and Intel vice presidents will share a breadth of use cases and real-world solutions, new products and technologies, and ecosystem relationships-
and help you assess the impact.
Secure, Scalable, Interoperable The Intel IoT Platform is an end-to-end reference model and family of products from
Intel, that works with third party solutions to provide a foundation for seamlessly and securely connecting devices, delivering trusted data to the cloud, and delivering value through analytics.
The Internet of Things (IoT) has enormous potential to drive economic value and so-cial change. But with 85% of things still unconnected and security threats pervasive,
the industry has yet to tap IoTs enormous potential. The Intel IoT Platform breaks down these obstacles. It provides an end-to-end plat-form for connecting the unconnectedallowing data from billions of devices, sensors, and databases to be securely gathered, exchanged, stored, and analyzed across mul-tiple industries.
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Key Benefits Security: Deliver trusted data with a tight integration of hardware- and
software- based security that starts where data is most resilient to attack.
Interoperability: Utilize technologies that seamlessly communicate to one
another, help accelerate time to market, and reduce the cost of deploying and
maintaining IoT solutions.
Scalability: Achieve scalable compute from edge to cloud with processors
from Intel Quark to Intel Xeon and Intel-based devices, gateways, and datacenter solutions. Manageability: Get advanced data management and analytics from sensor
to datacenter. The Intel IoT Platform helps deliver innovations to market faster, reducing solu-
tion complexity and delivering actionable intelligence by offering a defined, re-peatable foundation for how devices will connect and deliver trusted data to the
cloud. And it allows OEMs, SIs, and vertical industries to develop and deploy solutions using building blocks on the Intel IoT Platform. These solutions help provide a repeatable foundation for the Internet of Things
and free up developers' time to focus on building solutions that expertly ad-dress specific customer pain points.
By:
B.V Swaroop
B18-KIAMS
CLASS REPRESENTATIVE
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Many businesses are unsure about the use of retargeting as
a form of online advertising and whether it is a successful way
of attracting clients. Bizrate Insights have found that only 15%
of online consumers dislike retargeting adverts meaning that
most consumers feel neutral or positive about them, while a fur-
ther 25% said they like to be reminded of what they have been
looking at.
The internet and all of its distractions means that consumers jump from page to page and can easily
forget something which they may have wanted to look into further. With the use of retargeting,
which works by leaving a cookie on the last webpage the user looked at, businesses can remind po-
tential customers of their product, tell them something new or offer them a tailored deal. While dig-
ital media can reduce costs and boost marketing effectiveness, these benefits come at a price of
their own. Automakers, for instance, lose partial control over the information flow that plays a criti-
cal role during the consideration and purchase-intention or shortlisting stages. The digital revolu-
tion is changing consumer behavior toward traditional buying channels.
Not just the reserve of e-Commerce sites
Retargeting is an easy, cost effective way of reaching people who have already shown
an interest in your service so show tailored adverts to visitors according to the pages they have vis-
ited but be realistic too and know its not always 100% accurate. There will be times when you get
it wrong as you are making assumptions about users based on the content they viewed, but for eve-
ry one you get wrong, youll hopefully be getting 99 right and the results should outweigh any con-
cerns you may have over accuracy.
4 Ways to Measure Social Media and Its Impact on Your Brand
Measuring Social Media Exposure
How many people could you have reached with your message? In social media, this
measurement is about as reliable as a print magazines circulation, but knowing your potential audi-
ence does have value because it represents your potential sales lead pool.
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Measuring Engagement
How many people actually did something with your message?This is one of the most im-
portant measurements because it shows how many people actually cared enough about what you had to
say to result in some kind of action.
Measuring Influence
Influence is a subjective metric that relies on your companys perspective for defini-
tion. Basically, you want to look at whether the engagement metrics listed above are positive, neutral or
negative in sentiment.
The Lead Generation Funnel
After youve measured through the influence portion of the funnel, youre now creeping
into where too many companies are starting their measurement efforts: the lead generation funnel. This is
where the brand awareness portion of the funnel ends and the traditional ROI-driven action begins.
5 characteristics of successful brand content
With this in mind, I stud-ied numer-ous suc-cess-ful brand con-tent cam-paigns and was
able to iden-tify 5 essen-tial con-tent features:
Be interesting, before being interested
The aim is to ensure that the audi-ence comes and remains pri-mar-ily for the qual-ity of
con-tent, and not pri-mar-ily for the brand. The con-tent should be based on the DNA of the brand, but
above all, in rela-tion to a tar-get, and not in rela-tion to a product.
Be entertaining, but not advertising
The sec-ond essen-tial char-ac-ter-is-tic of a suc-cess-ful brand con-tent is its abil-ity to be
enter-tain-ing and engag-ing, while remain-ing within the uni-verse of the brand, with-out falling into the
pit-fall of adver-tis-ing. Brands are not media and there-fore arent des-tined to be neu-tral: we must cre-
ate char-ac-ters, tell sto-ries, while remain-ing con-sis-tent with the brand values.
Create engagement and adherence
The goal of Brand Con-tent is to build a strong rela-tion-ship between a brand and its audi
-ence. For this, it is nec-es-sary to cre-ate con-tent that makes you want to share it, that will fit into a so-
cial sys-tem, and that will ensure Inter-net users trans-mit the brands mes-sage and content.
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Be Free
A brand con-tent must be free: there shouldnt be any access fee to that con-tent because
the goal is to gen-er-ate atten-tion, and paid con-tent auto-mat-i-cally has a reduced scope .Be able to
spread in the dig-i-tal ecosystem .Finally, Brand Con-tent should enable the brand to reach its audi-
ence directly where it is located: on video plat-forms, on media por-tals, on social plat-forms, and not
nec-es-sar-ily on a brand site.
With the right color palette for your website, youll achieve online marketing success by drawing in
a new audience
If you take a close look at the most visited sites on the Internet, youll see an interest-
ing phenomenon: they all seem to use the same four colors. Its true. Many websites use the same
basic color scheme with slight variations. Usually, those colors include blue, white, gray, black, and
a color that pops. The last color could be yellow, red, or orange. White is the predominant back-
ground color with pale blue coming in second.
Annie steffi Sydney,S. Binil Sundar
MAT 724 infotech
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On August 19th India took a big step in reaching
out to its unbanked sectors with the Reserve Bank
of India granting licences to 11 payment banks.
Payment banks bring banking services through
mobile phones. They provide facilities for deposits
and remittances. Payment of bills, money transfers
can all take place through their mobile wallets
which are similar to bank accounts. These wallets
are aimed to reduce the peoples dependence on
cash and go digital. Payment banks can contribute
significantly in improving the lives of the low-
income classes of the migrant workforce who can
now send money at one click.
Payment Bank: A Digital revolution in Banking Sector
Features of Payment Banks
Deposits of maximum 1 lakh are allowed for the accounts. Payment banks can pay interest on
this money.
Lending activities cannot be carried out by payment banks.
They can issue ATM cards, debit cards and forex cards. However credit cards cannot be is-
sued.
Mobile wallets can be used for automatic payment of bills, shopping and money transfer.
Distribution of non-risk sharing simple financial products like mutual fund units and insur-
ance products, etc.(RBI press release)
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Payment Banks vs. Traditional Banks
I
f we look closely at the mobile phone operators who will be operating some of the payment banks, we see that
they are already large players n the market. There are 900 million mobile phone subscribers in India. Statistics
presented in Figure1 indicates that this will be an advantage to achieve the mission of financial inclusion.
Payment Banks Traditional Banks
No credit issuance activities. Sustainability in the
long run remains a problem.
Loans and credit is fundamental to banking indus-
try. Some of the license awardees like Airtel, Voda-
fone are already big players with a huge subscriber
base.
Commercial Banks would need a lot of efforts to
reach to every nook and corner.
Capturing rural unbanked sectors is relatively easi-
er given the increasing internet penetration.
Lot of investments needed to set up new branches
in rural areas.
In urban areas Payment banks can eat into the de-
posits of commercial banks. The real competition
is in the urban areas.
Inability to lower interest rates further on loans and
lack of capital.(moneycontrol.com)
Investments only in government securities are a
constraint.
Wide range of investments helps them to grow.
The source of income is largely the transaction
fees charged.
Various sources of income give an edge over pay-
ment banks.
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Figure 1 Unsuccessful Financial inclusion through Traditional Banking
People in developing countries have fewer options for transferring money and accessing banking services
because of the high costs associated with opening bank accounts in remote areas, fewer ATMs, smaller
number of branches and high interest rates on loans. In India there is still 700 million unbanked population
who does not have bank account and are deprived of financial facilities. The total number of rural branches
has declined from 54 % of total branches in 1994 to 37 % in 2013 (the Guardian). The government of India
wants economic development, more employment and poverty reduction which can be fulfilled through
proper and timey access to finance. The institutional credit system is strong, but still the financial literacy
has not been penetrated into rural sections. To strengthen the financial roots in rural areas, the government
of India launched Financial Inclusion, which included rolling out of banking services in 20,000 villages
who do not have any banking facilities. But the Committee on Comprehensive Financial Services for Small
Businesses and Low Income Households, headed by Nachiket Mor has submitted its report on Financial
Inclusion to the Reserve Bank of India (RBI) in 2013 showed that full financial inclusion has not happened
in India and not even progressing much due to some challenges in traditional banking process.
Almost 90 percent of small businesses in India still have no links with formal financial institutions
60 percent of the rural and urban population do not have a functional bank account
Savings as a proportion to GDP have fallen from 36.8 percent in 2007-08 to 30.8 percent in 2011-12 and
household financial savings declined from 11.6 percent of GDP to 8 percent during the same period.
(livemint)
Above mentioned points of the report suggest that there is still 60 % financial illiteracy in our country and
savings are declining which can hurt the economy badly and provides less development opportunities.
Need for Payment Banks
It could be uneconomical for traditional banks to open branches in every village. According to Naveen
Surya, Managing Director of ItzCash, The traditional banking model has worked only for 20 to 30 percent
of the population. But mobile phones coverage is a promising low-cost platform for quickly taking basic
banking services to rural areas. The Payment banks can provide financial services to low-income house-
holds, small businesses and migrant labourers (nextbillion.net). The advances in cloud-computing, Big Da-
ta and data-crunching technology, have allowed firms to come up with ways of lowering the cost of lend-
ing, moving and storing. The concept of payment banks in India is inspired by Kenyas M-Pesa, model
which can transfer cash via mobile phones on a mass scale. This form of mobile money is used by 75 % of
Kenyan adults (economist.com) Seeing its great success in poor countries like Kenya, Zimbabwe and So-
malia, a lot of companies in India requested RBI for Payment Banking Licenses.
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Operating Model of Payment Banks
Figure 2
Revenue Model of Payment Banks
The Parameters of Revenue Model are
Low Technology Cost
Higher Volume of Transactions
Figure 3
Revenues will come only if the model will work on Lower Technology Cost and high volume of trans-
actions so that even after increase in competition and reasonable charges per transactions, profits
could be made out.Require all-time liquidity for carrying out transactions
Challenge to attract high deposits requires providing higher Interest rate.
To break the traditional banking mindset of the people
Penetration of Private Banks in rural areas
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Low Risk Model
RBI has not mandated to keep a minimum Capital Adequacy Ratios as there is no credit risk for these
banks. They do not need to take care of NPAs also. However a robust and effective system is required
to avoid Operational Risk. These banks need to keep some amount of money to RBI as a part of CRR.
Advantages of Payment Banks
Payment banks can provide an ease in savings.
The payment banks with ease of banking facilities can help the household financial savings GDP to
go up. They can also shield people from the fraudulent schemes which come up to dupe them
of money.
Reduced dependence on cash
India has primarily been dependent on cash for end transactions. Payment banks with the feature of
cashless transactions can improve the economy in terms of increase in spending behaviour. Ad-
ditionally currency printing will reduce.
Impetus to small businesses
Small-scale businesses benefit from payment banks as the transactions are secure and the transac-
tion fee charged is less.
Challenges
There are some challenges associated with the operating model.
Asset- Liability mismatch as there are multiple debits by the customers as per demand
Require all-time liquidity for carrying out transactions
Challenge to attract high deposits requires providing higher Interest rate.
To break the traditional banking mindset of the people
Penetration of Private Banks in rural areas
Opportunities Ahead
In future, the Government might give small loan ticket to these banks, as the loan products are required
in rural areas and this will discourage the borrowers from taking the loans from moneylenders which
charge high interest. Partnering with banks for issuing loans can be a feasible option in the long run to
be sustainable. The ability to cope up with hawala or agent based fast money transfer is also a decid-
ing factor in peoples acceptance of payment banks. This would require a bare minimum or flexible
transaction fees. Low distribution cost can allow them to offer low covers at premium. With the Re-
serve Bank of India also issuing small bank licenses to 10 banks for financial inclusion the competition
gets more challenging and survival with these minimum charges gets tougher.
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References
1. http://www.economist.com/
2. http://www.fastacash.com/
3. http://www.livemint.com/
4. http://nextbillion.net/
5. http://www.thehindu.com/
6. http://www.cgap.org/blog/what-will-it-take-payments-banks-succeed-india
7. http://www.business-standard.com
8. http://www.moneycontrol.com
Aparajita Mittra Sovit khurana
Welingkar Institute of Management, Mumbai
PGDM-Finance
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Digitalizing Indian Insurance sector
Is there a leapfrog opportunity for Indian Insurance Co.?
While the world had followed the hard way of getting the reach and then going digital, the challenge
for Indian Insurance Co. is getting both, NOW!!!
The question is can we do it, the way we almost skipped the telephone and directly adopted the mo-
bile.
The Global Insurance sector with insurance penetration of 6.3% (premium as % of GDP), has seen a
significant growth in both life (56% share) and general insurance (44% share). India on the other
hand since liberalization in 2000, is able to achieve only around 3.9% insurance penetration which is
low compared to the world average and 80% of which comes from the life insurance sector alone.
What needs to be covered?
Several factors are responsible for the low levels of insurance penetration in the country. These in-
clude low consumer preference, untapped rural markets and constrained distribution channels.
As per the policy holder survey by GOI,
70% of the policy distribution is through agents
60% of the policy purchase preference is for untimely death or accidents
In urban region there are significant takers for tax saving and investment options.
For uninsured houses the main reason was insurance being too expensive and availability of lim-
ited products.
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Digital: The Next Big Wave?
The digital megatrend is here and it is growing exponentially. It started disrupting the communica-
tion sector in late 90s, followed by music and the travel industry and most recently the retail indus-
try. FY15 saw major disruptions in the Insurance sector, especially due to advent of technology, mo-
bile and availability of digital platforms.
India is already the no. 3 economy on the digital dimensions mobile, social media, internet users.
On the other hand globally digital insurance is in the top 5 product category in internet usage. Both
the above factors make Indian Insurance Co. imperative to include digital as part of their company
strategy.
The Euro monitor report shows that the Digital adoption in India is faster.
As predicted by Intel Co-Founder - Gordon Moore the data density will grow double every year
and only those who are causing the disruption will survive.
Indian Co. need to act now and be part of this disruption to achieve the reach digitally.
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The strategy
Distribution disruption
As the consumer becomes more and more exact and the supply chain becomes fragmented, businesses
need to find new routes to reach the consumer. With effective distribution strategy the total operating
cost goes down as scene in the below sectors. Digitalization holds a key in cost effective operations
through micro-transactions.
Digitally influenced purchase
The rise of a trust based economy. Especially in a market like India, consumers prefer to go online and
research about the product, but still feel more comfortable buying through an intermediary. With Digical
(Physical + Digital) kind of model companies can build the trust with the customer.
The recent Digital influence study by BCG, shows the influence level across the value chain.
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Customization
Every person has a different meaning when it comes to insuring his/her life. The traditional
vanilla products or the serve all model will be redundant as the consumer base starts increas-
ing.
Policies in this sector are moving from an Inside-out to Outside-in approach. Now it is the cus-
tomer who takes decision regarding what kind of policy he wants. Over the period there will be
self-forming groups of customers who will negotiate bulk purchases from the insurer.
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Analytics for Risk management:
Insurers have long relied on the four pillars of the value chain Risk Management, Investment, Sales and
Operations. With Risk Management being the key competitive advantage is losing its charm with the
advent of Big Data and Analytics. With years of data in the pocket, companies can take more informed
decisions supporting the risk consultants. Over the period there will be many more startups doing risk
management for these traditional insurance providers and thus we can expect some major acquisitions
in this space, like that in the retail space.
Indian Insurance Co. have a lot to achieve in coming years. Next time when you get a call from an in-
surance sales executive do appreciate his/her efforts in getting the country insured.
Dheeraj Lamkhade, PGDM
Welingkar Institute of Management, Mumbai
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SMEs contribute immensely to so-cio-economic growth of a country. In India, the sector consists of around 36 million SMEs accom-modating about 80 million employ-ees. It contributes 45% to the total manufacturing output. 40% of the export of the country is from SMEs. But, if compared globally, the MSME sector's GDP contribu-tion varies from 22% in Brazil to 85% in Taiwan, whereas it is mere-ly 8% in India.
Digital Transformation in India Today India is riding on a digital wave and many sectors are undergoing digital transformation. SMEs too have to adapt to the new changes brought forth by digitization. But presently, they lack Digital-Readiness. According to a Microsoft report, not even 10% of the SMEs have a web presence in India. The number of internet users in India is increasing rapid-ly with availability of low-cost smart phones and af-fordable mobile. Hence, with increasing Internet penetration, digital technology has become a critical success factor for the SMEs.
Employment generated by MSME as a percentage of overall
Employment globally Source: www.kpmg.com/in/
Source: www.financialexpress.com
DIGITAL TRANSFORMATION OF SMEs IN INDIA
-
Examples of Digital Transformation There are various digitally enabled platforms to enhance the capabilities of SMEs. Here are a few ex-amples -
Google My Business: It is a mobile/desktop application launched by Google India exclusively for SMEs. It avails the SMEs to update their business information on various Google platforms such as maps, Google plus etc.
E-Commerce platforms: SMEs are expanding virtually across borders through e-commerce. For
instance Snapdeal has an association with over 1 million sellers. In addition, it recently launched a Zero Commission mobile-marketplace platform named Shopo, similar to Olx and Quikr. Such platforms can help handicraft clusters, amateur artists and homemakers etc. in ex-panding their reach across borders.
How to digitally enable SMEs? As per Zinnov report SMEs in India were likely to spend $11.6 billion on IT products this year (2015) in order to increase their customer reach, manage customer relationships, and ensure efficiency in oper-ations. Some SMEs in India, just like their larger counterparts, are increasingly focusing on emerging digital technologies for growth such as social, mobile, analytics and cloud (SMAC) -
Social Technologies: There are various social websites such as facebook, twitter, Instagram, pinter-est, linkedin, google+, etc. Facebook alone has over 100 million users in India. Hence, the use of right social media platform and campaigns can help SMEs to increase customer reach in the desired segments.
Mobile: These can assist the enterprises in their operations as well as in taking decisions even when
on the move. Through mobility solutions such as easy and multiple payment modes, app, etc. the SMEs can provide ease-of-use for the customers and ease-of-business for themselves.
Analytics: The availability of affordable Business Intelligence tools and competitive nature of mar-
ket has led Indian businesses to place greater emphasis on data-backed analytical business. An-alytics helps in increasing the operational efficiency, business decision optimization and under-standing the customer behaviour that helps in customer delight and in turn in driving the reve-nues.
Cloud Technologies: Businesses can opt for cloud technologies instead of investing huge upfront
costs in software, hardware, storage etc. Cloud technology not only ensures safety of data but also enables seamless recovery thereof.
-
Image Source : http://www.slideshare.net/angadgill/smac-keynote-by-malay-shah-from-ernst-young
It can be said that the Indian SMEs that join the digital bandwagon will reap the colossal benefits that this disruptive technology has to offer. The quicker they join the better!
By:
Gayatri Mutakekar, MMS
Welingkar Institute of Management, Mumbai
-
Lets Dig-it-all (DIGITAL MARKETING)
Digital marketing is an important term for the targeted, measurable, and interac-
tive marketing of products or services using digital technologies to reach and con-
vert leads into customers .The key objective is to promote brands, build preference
and increase sales through various digital marketing techniques.
The term 'digital marketing' was first used in the 1990s. In the 2000s and the
2010s, digital marketing became more sophisticated as an effective way to create a
relationship with the consumer that has depth and relevance. While the term
'digital marketing' may not have been used until the 1990s, digital marketing itself
has roots to the mid-1980s when the Soft Ad Group, now Channel Net developed
advertising campaigns for several major automobile companies, wherein people
would send in reader reply cards found in magazines and receive in return floppy
disks that contained multimedia content promoting various cars and offering free
test drives.
-
The rapid evolution of digital media has created new opportunities and avenues for
advertising and marketing. Fueled by the proliferation of devices to access digital me-
dia, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a growing field.
Digital media growth is estimated at 4.5 trillion online ads served annually with digi-
tal media spend at 48% growth in 2010. An increasing portion of advertising stems
from businesses employing Online Behavioral Advertising (OBA) to tailor advertising
for Internet users. Though an innovative resource, OBA raises concern with regards
to consumer privacy and data protection. Such implications are important consider-
ations for responsible communications. Digital marketing is often referred to as
'online marketing', 'internet marketing' or 'web marketing'. The term 'digital market-
ing' has grown in popularity over time, particularly in certain countries. In the USA
'online marketing' is still prevalent, in Italy is referred as 'web marketing' but in the
UK and worldwide, 'digital marketing' has become the most common term, especially
after the year 2013.
DEVELOPMENT AND STRATIGIES IN DIGITAL MARKETING
EMERGING TRENDS IN DIGITAL MARKETING
The invention of this phenomenon has been termed communal marketing or more
specifically community media marketing and the implications it has for how busi-
ness will souk and profit in the next decade are massive. Strictly defined, known
marketing is the ritual of with shared influential media outlets, like networking sites
and other online communities, for the intent of marketing an artifact or conducting
consumer relations and public outreach. In recent existence, the addict bases of
these types of sites have adult exponentially, creating these load markets of demo-
graphically diverse people all able to be reached through the same forum, the net-
working location itself. Now the businesses have wedged onto the verity that, when
handled suitably, they too can craft personalities that survive to communicate
Emerging Trends in Marketing with their audience solely via the group media groove,
marketing through these media has grown as well. A commerce can gain from party
marketing in a surfeit of different behavior, but one of the most important is the
truth that it is a great place to disclose relatives to your website and, hence prize up
a huge quantity of expected transfer BLOGGERS and informational website owners
have been using networking sites to share their significance for years, why shouldnt
the same awareness raising techniques work for businesses with something to plug?
While common marketing activity can indeed help you make sales, memorize to use
a more delicate approach than you would in a natural marketing atmosphere.
-
THE IMPACT OF DIGITAL MARKETING
Due to the rapid expansion of the internet facilities and the ubiquity of computers
and social media, digital marketing has expanded at an unmatched pace. With the
rapid adoption of online modes and social media platforms digital marketing has
grown leaps and bounds. In fact, it is being used widely these days by businesse
from all spheres of the society.
Proper Digital Marketing mix is necessary for the required impact. It has been ob-
served that during the recent recessionary period, most of the companies had cut
their expenses on traditional marketing but since digital marketing is low on cost.
Blogs forums and other tools are inexpensive or economical to operate. Another
low cost benefit of digital marketing is that since the content is user generated,
hence it either costs nothing or very less.
Social media is also preferable since it steps beyond awareness to actual engage-
ment with the consumers. At times of recession, it is less effective for the consum-
ers to change the awareness created by traditional marketing to purchasing behav-
ior. Social media is like a platform wherein your customers will interact and form a
relationship with each other as well as with you. It is also helpful as the customers
directly tell you the pros and cons of the product you are offering.
Companies like Dell have set up social networking sites to encourage feedback
from customers for improvements and innovation. This certainly results in better
products with lesser costs. Companies that slash their investments on social me-
dia marketing during recession do so at their own risk.
If your company is targeting Gen Y then internet marketing is a better option as
they are 247 on the internet. Hence, to target a tech savvy generation social me-
dia is the best way.Digital marketing has greater Return on Investment (ROI). It is
largely, Word of mouth (WOM) marketing. Moreover, the word spreads through
friends and relatives and hence the views are expected to be more credible.
Retailers are using digital marketing generally at times of product launches. It is
estimated that if a product is promoted on social media during its introduction
stage, then its sales are expected to increase by 25%.
-
Moreover, digital marketing results in onsite targeting.
In a nutshell, the whole impact of digital marketing on your business can be huge
and extremely rewarding if the marketing mix is properly designed. It requires
some expertise to design the digital marketing plan and this skill can be developed
by some courses in digital marketing.
These days online digital marketing courses are also available. Hence, we at Edu-
Kart.com have designed a course in Digital marketing which is certified by IAMAI.
By:
Dhanush H R
Khushboo Choudhury
PGDABM (2015-17)
National Institute of Agricultural marketing, Jaipur
-
At the nexus of business innovation and climate protection is the Information Commu-
nication Technology (ICT) industry. ICT can be cast as either the hero or the villain in
these climate negotiations. On one hand, computers and servers consumed about 2.5
percent of the global energy produced in 2013, and this trend is increasing. Some esti-
mates project that the number of energy consuming connected devices will reach about
50 billion by 2020, that's an average of over 6 connected devices for each person on the
planet!
On the other hand, new generations of ICT devices often provide better performance
while using less electricity. For example, at AMD we recently assessed the carbon foot-
print of our latest Accelerated Processing Unit (APU). The APU combines a central pro-
cessing unit and a graphics processing unit on one chip to efficiently power personal
computers. When compared to the previous generation, we found that users can re-
duce their carbon footprint by up to 50 percent while enjoying improved computing
performance.
Digital Technology Affects Climate Change
By Tim Mohin and Justin Murrill
As world leaders gather at the
United Nations Climate Summit in
Paris in December, the stakes are
high for the planet. 2015 is shap-
ing up to be the hottest year on
record, projected to beat the previ-
ous record holder, 2014. While the
previous 20 meetings of the Con-
ference of Parties (COP) failed to
produce a meaningful global cli-
mate agreement, hopes are high
that COP21 will result in a break-
through.
-
Beyond energy efficient devices, the bigger story about ICT and climate is the role of
technology in making the world more efficient - this is the part of the story where the
hero emerges. An example that is familiar to many is the Nest Thermostat. When this
device (or any connected thermostat) replaces an unconnected thermostat, it can be
used to remotely adjust the heating and cooling for a home. And, even more im-
portantly, these connected thermostats can sense when people are present or absent
from the home and automatically adjust the temperature to save 12-15 percent on av-
erage on heating and cooling costs.
This is just one example of how ICT devices can be the hero in the battle against cli-
mate change. Another example is cloud computing, which avoids the need for onsite
computing services (e.g., storage equipment) and, as a result, can reduce overall ener-
gy and emissions up to 50-90 percent.
The "SMARTer 2030" study concluded the "ICT has the potential to decouple growth
from environmental degradation" - meaning that economic growth can continue with-
out negative impacts on the environment including climate change. This is the es-
sence of sustainable development. According to the study, deploying smart technolo-
gies could help to hold global CO2 emissions at 2015 levels by 2030. Stated another
way, ICT can avoid 10 times more emissions than it consumes by 2030.
Technology is one of the few industries where new products tend to get better AND
use less power. It remains to be seen, however, if this rate of energy efficiency im-
provement can offset the carbon emissions from the rapidly growing number of de-
vices.
Typically environmental protection comes at a substantial economic cost. However, at
least in the aggregate, this does not apply to deploying digital technology. The SMART-
er 2030 study forecast that ICT will enable $6.5 trillion in new revenues across key
sectors and $4.9 trillion in cost savings from greater efficiencies and decreased waste.
The opportunities are seemingly endless: from farmers maximizing crop yields with
less water and energy by using weather prediction, to shipping companies navigating
to the quickest routes using real-time traffic data, to building systems that can self-
adjust heating and cooling, ICT enabled systems can improve efficiency, cut carbon
emissions and promote sustainable economic growth.
-
Skeptics can point to the rapid growth in digital technologies and some seemingly
frivolous uses of our digital devices to paint technology as a climate villain. But the
rapid advances in ICT energy efficiency, coupled with its unique and enormous poten-
tial to help the world be more efficient, makes technology an emerging climate super
hero.
Tim Mohin is Director of Corporate Responsibility for Advanced Micro Devices (AMD)
and the author of the book, Changing Business from the Inside Out: A Tree hugger's
Guide to Working in Corporations (Greenleaf and Berrett-Kohler). Justin Murrill is
the Global Sustainability Manager for Advanced Micro Devices. Their postings (and
comments made in Mohin's book) are their own opinions and may not represent
AMD's positions, strategies or opinions. Links to third party sites, and references to
third party trademarks, are provided for convenience and illustrative purposes only.
Unless explicitly stated, AMD is not responsible for the contents of such links, and no
third party endorsement of AMD or any of its products is implied. Follow Tim
@TimJMohin and Justin @JustinMurill and check out AMD's latest Corporate Re-
sponsibility Report.
1 Anthony Arguez, Scott Apple Quist, Michael C. Kruk, Michael F. Squires, and Rus-
sell S. Vose (2015). Somewhat. Very. Extremely. How likely is it that 2015 will be the
new warmest year on record? https://www.climate.gov/news-features/blogs/beyond-
data/somewhat-very-extremely-hf8ow-likely-it-2015-will-be-new-warmest-year
2 Cisco, Internet of Things (IoT). Seize New IoT Opportunities with the Cisco IoT Sys-
tem. Accessed 9/15/2015. http://www.cisco.com/web/solutions/trends/iot/
portfolio.html
3 United Nations, Department of Economic and Social Affairs, Population Division.
World Population Prospects: The 2012 Revision. Accessed 11/18/15. Population Pyr-
amids of the World from 1950 to 2100. http://populationpyramid.net/world/2020/
4 Venkatesan, Chandramouli (2015). Comparative Carbon Footprint Assessment of
the Manufacturing and Use Phases of Two Generations of AMD Accelerated Pro-
cessing Units. http://www.amd.com/Documents/carbon-footprint-study.pdf
5 Nest, Inside Nest. The Nest Learning Thermostat saves energy. Here's the proof. Ac-
cessed 11/18/15. https://nest.com/blog/2015/02/02/the-nest-learning-thermostat
-saves-energy-heres-the-proof/
-
6 Daniel R Williams, Peter Thomond, Ian Mackenzie (2013). The Greenhouse Gas
Abatement Potential of Enterprise Cloud Computing. http://2013.ict4s.org/wp-
content/uploads/paper/
Wil-
liams_et_al_Greenhouse_Gas_Abatement_Potential_of_Enterprise_Cloud_Comput
ing.pdf
7 Global e-Sustainability Initiative (2015). The #Smarter2030 opportunity: ICT
Solutions for 21st Century Challenges. Accessed 11/18/15. http://
smarter2030.gesi.org/
By:
Kunal Patnaik
B18 KIAMS
MRC Representative
-
What if India had not invented the zero? Perhaps computers would not have seen
the light of the day and the world would not be connected through information
technology. With the Digital India programme, India may have an opportunity to in-
spire and transform the world yet again.
Sixty years ago, South Korea decided to change itself in a similar fashion in what is
now known as The Miracle on the Han River. The transformational change has
been a result of next generation corporations adopting technology and staying in-
vested in innovations across the spectrum.
Industries, built over 50 years, have helped South Korea sustain its leadership po-
sition across the world. Technology has been the foundation of this growth. From
being the poorest country among all UN members in 1961 with a per-capita income
of $79, South Korea has grown into a developed nation with a per-capita income of
$33,629.35 (December 2014).
Digital India has the potential to unleash a similar miracle in the land of the Ganga.
Will it be able to transform the country into a digitally empowered society and a
knowledge economy using a gamut of electronic services, applications, products
and devices? Time will tell. But imagine farmers in remote villages using mobile
phones to find out the right price of their food grains, or to check for monsoon up-
dates.
Or children going to school with only a tablet preloaded with all the curricula in-
stead of carrying heavy school bags. Or communities reaching out to governments
through their smart devices to demand a road that hasnt been built for
years. Imagine modern cities whose transport systems, healthcare facilities and civ-
ic services are controlled through gadgets and apps.
All this may seem like a distant dream, but with technology galloping away into the
future, you have to jump on to it and take control of the reins, now. Smart cities are
springing up across the globe and the idea of Internet of Things (IOT), where all de-
vices at home or in office are connected to the internet and are able to speak to
each other, are being developed as we speak.
How Success of Digital India Programme can benefit India.
-
This power of technology, however, has to be delivered to every citizen of the country.
Digital accessibility is a prerequisite to, and a mandatory goal of, the idea of Digital
India. A digital network, which will form part of this mammoth effort, will belong to
the people, just like roads, railways and power lines.
Currently, only 300 million of Indias 1.25 billion people are connected to the net,
around a half of them through mobile phones. Rural penetration and usage is pretty
dismal. All these will translate into opportunities for large corporations and a grow-
ing number of young entrepreneurs as the digital revolution will be led by innova-
tions and development of a variety of applications. While airwaves and optic fiber will
form the mesh of this network, content will form its backbone.
Industry recognizes that the next level of inventions and innovations could come out
of India. While the services sector will continue to provide more opportunities, Indias
next surge would come from the manufacturing sector that would create more jobs
and incomes in both urban and rural areas. In short, the future belongs to those cor-
porations that would have a strategy of Make in India and Make for India. If Indian
companies could focus on technologies and products that could help build Digital In-
dia, their manufacturing strategies could have greater relevance to a changing na-
tion.
The proposal to use technology and gadgets in the area of education is a good move.
Samsung Smart Classes have been set up at over 200 Navodaya schools across In-
dia, and another close to 200 more will be added this year. In each Smart Class, stu-
dents use smart boards and devices, which are loaded with the course curricula, to
study the digital way. More than 1, 60,000 students have already benefited from this
initiative.
Thanks to the proliferation of smart phones and social media, young, urban India is
crossing the so-called digital divide fast, adapting to technology changes seamlessly.
However, the nation will require a vast workforce skilled in the digital space.
Corporations must work with the government to make that vision possible through
skill development. A public-private partnership will only be a win-win situation for
both government and industry.
-
The success of the programme, however, will depend on the benefits accrued to
people when it rolls out. If India is able to usher in a digital revolution, it will not
just improve the lives of its billion-plus people whose ancestors laid the founda-
tions of many great civilizations, but it will also benefit the world at large. (The writer is president and CEO, Samsung India)
By: Lalit
B18 KIAMS
-
The Digital revolution is the
Third Industrial revolution af-
ter Agrarian and Industrial revo-
lution. It has transformed the
world into a better place. This
technology can bring in the full
potential as a game changer to
the old ways of doing businesses
by enhancing the productivity of
individuals as well as organisa-
tions.
India currently the fastest growing large economy in the world, is a part of this
growth story and has become a key player in providing IT services to the world. In
India, while the 2 actors of economy, the household (especially the urban) and firms
are keeping pace with the digital explosion, the third actor the government is still
following the same old methods which are slow and promotes red tape, scope for
corruption and thus ultimately creates a negative impression of government as well
as its working style often referred to as sarkari.
The signature Digital India program is launched by Prime Minister Shri Narendra
Modi with a vision to transform India into a digitally empowered society and
knowledge economy.
To improve the work style of government, Digital India program includes E-
governance by delivering government services digitally. Reforming govern-
ment through technology can be done from many initiatives such as: form
simplification, field reduction, making applications available through internet
and track of their status, use of online repositories for voter ID cards, school
certificates etc. and thus creating an Electronic database where all databases
and information will be electronic instead of manual. It also tend to effective-
ly leverage the development of IT sector for Public Grievance Redressal system
to automate, analyse and respond data to identify and resolve problems over-
all to improve process.
Digital India :VISION
-
While this look challenging but this has already been implemented for example
in Gujarat where grievance redressal through initiative like SWAGAT (state
wide attention on grievances by application of technology) has given the com-
mon man direct access to the Chief Minister himself. SWAGAT has won the
UN Public service award 2010 for improving transparency, accountability
and responsiveness in public services.
In order to empower people to use public services digitally, there is a need to
create digital Infrastructure. To create the digital infrastructure under Digital
India, Broadband Highways (now BharatNet) would be built which includes
broadband for all rural, all urban and national information infrastructure.
This holds the key for all other schemes under Digital India program to reach
all the people of the country especially in rural area.
This ambitious project has already been developed in Gujarat where every vil-
lage is connected with broadband internet and it can be implemented in the
country. The challenges that comes under this plan is not laying fiber optics
cable but ensuring that each point of broadband is functional, used and dis-
tributed which requires necessary basic operational knowledge of internet
and its usage at every village.
National Digital Literacy Mission (NDLM) or Digital Saksharta Abhiyan (DISHA)
Scheme has been launched to provide IT training to more than 50 lakh per-
sons, including Anganwadi, ASHA workers and ration dealers in all the
States and UTs across the country. It plans to provide two level training to all
the non IT literate persons.
Public Internet Access Programme, this includes Common Service Centres and
Post Offices as multi-service centres. Common Service Centres would be
strengthened and its number would be increased by one CSC in each Gram
Panchayat. CSCs would act as end-points for delivery of government and pri-
vate sector in the area of agriculture, health, education etc. About 150,000
Post Offices are proposed to be converted into multi service centres.
-
Electronics manufacturing, if implemented correctly, will act as one of the biggest
reform to reduce Indias Current account deficit as Indias largest import after
crude oil is Electronics equipment. Digital India program aims to target net zero
Imports of the same.
Under this, initiatives like establishing a dedicated mobile handset and electronics
manufacturing facility at Andhra Pradesh by Indian mobile makers like Lava,
Micromax, Celkon and Karbonn has been taken place. But, there are bottle-
necks which need to be eliminated in order to push the manufacturing like ease
of doing business, infrastructure, IPR issues etc.
IT Platform for Messages: DeitY has developed a Mass Messaging Application that
will cover elected representatives and all Government employees. To increase ef-
ficiency of government offices Biometric attendance has been introduced that
will cover all Central Government offices in Delhi.
A similar usage of biometric enabled technology can be seen in Gujarat where in its
efforts to end unwanted pilferage and black marketing of subsidized rations and
commodities, the state introduced biometric digitized bar-coded ration cards and
food coupons with real time monitoring system and transparency portal. This
model is applauded by the honourable supreme court, recommending other
states to adopt it
In addition to this under digital India, Wi-Fi in All Universities, Public Wi-fi
hotspots to be provided to Cities with population more than 1 million and tourist
centres. National Portal for Lost & Found children which would allow real time
information gathering and sharing on lost and found children and would go a
long way to check crime and improve timely response. Recently, the Khoya Paya
Portal was launched.
Digital locker is a dedicated personal storage space for e-documents as well as Uni-
form Resource Identifier (URI) of e-documents issued by government depart-
ments. The system will have an e-sign facility, which can be used to sign stored
documents. Each locker is linked to the resident's Aadhar number. The move is
aimed at minimising the use of physical documents and provide authenticity to
edocuments, thereby, giving secure access to documents issued by government.
It will also reduce administrative overhead of government departments and
agencies and make it easy for the residents to receive services
-
Information for All: under this, Government will pro-actively engage via social
media and web based platforms to inform citizens. MyGov.in has already been
launched under the same as a medium to provide ideas and suggestions to
Government. It will provide a 2-way communication between people and gov-
ernment.
IT for Jobs: under this more than 1 Crore students from smaller towns & villages
will be provided training for IT sector jobs over 5 years. In every north-eastern
state BPOs would be set up to facilitate ICT enabled growth. More than 3 lakh
service delivery agents would be skill and trained to run businesses delivering
IT services.
Overall, with Digital India we are trying to achieve more efficiency, less bureaucra-
cy and more transparency which will transform India into a better nation. But,
there are challenges and barriers that needs to be addressed timely and quickly. For
example, many of the schemes requires mandatory to have Aadhaar number which
every person may not have it. Government is trying to link the account with
aadhaar and mobile (JAM- Jan dhan Aadhaar and mobile) which need to be imple-
mented quickly. Besides Aadhaar, it requires massive training personal which can
provide training basically to almost all the villages which are connected digitally
across India. Because as our Prime Minister said, Digital India is our dream for the
nation. When I say digital India it is not meant for the rich but for those who are
poor.
By:
Rishabh Varma
Master of Management (2015-17)
Shailesh J. Mehta School of Management, IIT Bombay
-
Telecom gearmaker Ericsson today announced
setting up of a new unit -- Industry and Society -
- which will focus on smart cities, the Digital In-
dia campaign and other technology projects from
the government. It's expected to account for 20
percent of the group's overall business from In-
dia. "We are setting up a new unit 'Industry and
Society' that will focus on Digital India, smart cit-
ies, public safety, utilities and transport seg-
ments.
We are looking for a fifth of our business to come from our Industry and Society ver-
tical by 2020," Ericsson India V-P and head of Engagement Practices Nishant Batra
told reporters here. He said the central government's interest in Digital India and
smart cities offers "enormous business opportunity". The government has clubbed all
its digital programmes under Digital India with an estimated Rs 1.13 lakh crore pro-
jects initially. It has also approved a plan for building 100 smart cities in India with
an outlay of Rs 48,000 crore. "With the government becoming a significant buyer,
there is a massive opportunity for the industry. This is something the telecom sector
in India is seeing for the first time. We are seeing a lot of interest in utilities and pub-
lic safety from different state governments," Batra said. Ericsson has registered its
highest-ever sales growth of 81 percent in India during the three months to Septem-
ber, driven by higher investments in mobile broadband service. The Indian arm of
Ericsson registered a net sales of 3.6 billion Swedish Krona (SEK), or Rs 2,769 crore,
in the July-September 2015 compared with SEK 2 billion, (Rs 1,525 crore) a year
ago. "Ericsson is uniquely positioned to bring the right mix of technologies and deliv-
ery models to industries. Over 40 percent of the world's mobile traffic passed through
our network equipment. We have been doing this around the globe and we are lever-
aging the same in India," Ericsson Industry and Society Head Orvar Hurtig said.
ERICSSON : Benifiticial from DIGITAL INDIA
By
Ipshita Shukla
B18 KIAMS
-
Chalte chalte kuch piche chut gaya
Kuch dost aage nikal aaye
Koi sathi piche chut gaya
Ghr se dur aaya toh aagan
Pas gaya toh yaron ka pyar chut gaya
Lafzon se khelte hue ehsas chut gaya
Jab ehsas ko pirona chaha lafz tut gaya
Dekhte hi dekhte tum aage nikal aaye
Ki tumse aankhen milane ka hausla chut gaya
Bete lamhe yaad aate hi
Yunhi ankhon se kuch beh gaya
Na jane kaise kyn koi chut gaya
Unki taraf chalte hi auhta unka bhul gaya
Phr dekh san o saukat bebak bolna bhul gaya
Chalte kadam piche ho gaye
Bachpan ka woh hasna khelna bhul gaya
College ki yadein raton ki woh batein
Dastan woh pyari bhul gaya
Lab kapne lage dil ne rok liya
Yunhi unki galiyon se picha chut gaya
Sangam ki nagri chut gayi
Munderon ki galiyan chut gayi
Raton ki tafri chut gayi
Dino mein civil lines ka chakar katna chut gaya
Chat se unhe dekhna
Ladakpan ka pehla pyar chut gaya
Na jane kab mujse doston sath tera chut gaya
Ek manzil ko gale lagane ko
Kyn pyara woh manjar chut gaya
Tarun Pandey
B18-KIAMS
Yadein
-
||
Nikhil Ingle
B18-KIAMS
-
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