Download - #Chappal marro the bombay store case study
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#ChappalMaaroAn initiative by The Bombay Store
Digital Outreach partners
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ObjectiveSpread awareness about the latest range of
Flip Flops
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Now, how do we get people talking about Flip Flops?
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Indianize it &
attach it to an ongoing topic
Mumbai elections
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The results
+78 unique users who participated with over 150
mentions to The Bombay Store.
+650 tweets using #ChappalMaaro hashtag
#ChappalMaaro trended as the topmost hashtag in India &
Mumbai within 25 minutes of its introduction
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Trending –Delhi, Bombay & India!For 2 days!!
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Online Sentiments
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Outreach in the first 25 minutes!!
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Outreach in 2 days
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Where was this happening?
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Influencer Interactions
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Interaction Insights
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About MindShift Interactive
MindShift Interactive is an Insightful Digital Outreach powerhouse that provides business with a data-centric approach towards achieving an impactful, innovative and, most of all, sustained Social Media presence.
The Insights in this presentation are provided by MindShift Metrics, our social media research unit that helps businesses understand their consumers & engagement better.
MindShift Interactive Private Limited is the parent company of MindShift Digital and MindShift Metrics, our Social Media Marketing Agency and Social Media Research Company respectively. Combined together, they give your business an insightful and innovative Social Media Outreach.
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Thank You!
For further information, do get in touch:Zafar Rais, CEO MindShift Interactivewww.mindshiftinteractive.com [email protected]