Chapter Fourteen:Chapter Fourteen:Researching and Developing Support Researching and Developing Support
for Public Speechesfor Public Speeches
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Conducting ResearchConducting Research
Library and Online Research The Internet
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Conducting ResearchConducting Research
Library and Online Research The Internet
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Conducting ResearchConducting Research
Library and Online Research The Internet
Indexes of...Academic Journals
Government Documents
Background Information on Experts
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Conducting ResearchConducting Research
Library and Online Research The Internet
Indexes
Databases and Search Engines
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Conducting ResearchConducting Research
Library and Online Research The Internet
Indexes
Databases and Search Engines
Print Reference WorksReader’s Guide to
Periodical Literature
Newsweek
Ebony
Working Woman
American Demographics
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Conducting ResearchConducting Research
Library and Online Research The Internet
Indexes
Databases and Search Engines
Print Reference Works
Personal Knowledge
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Conducting ResearchConducting Research
Library and Online Research The Internet
Indexes
Databases and Search Engines
Print Reference Works
Personal Knowledge
Interviews
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Conducting ResearchConducting Research
Library and Online Research Surveys
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Using Evidence to Using Evidence to Support IdeasSupport Ideas
Material Used to Support Claims
Statistics
Limit Number of Statistics
Round Off Numbers
Select Timely Statistics
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Using Evidence to Using Evidence to Support IdeasSupport Ideas
Material Used to Support Claims
Statistics
ExamplesUndetailed Examples
Detailed Examples
Hypothetical Examples
Stories
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Using Evidence to Using Evidence to Support IdeasSupport Ideas
Material Used to Support Claims
Statistics
Examples
Comparisons
Quotations
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Using Evidence to Using Evidence to Support IdeasSupport Ideas
Material Used to Support Claims
Visual AidsChartsGraphsPhotographsTransparenciesComputer GraphicsPhysical Objects
Mic
roso
ft I
mag
e
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Guidelines for Visual AidsGuidelines for Visual Aids
Large and Clear Enough
Simple and Uncluttered
Visual Text No more than Six Lines
Phrases, Not Sentences
Simple Typeface
Color and Variation for EmphasisEffective Visual Aids
http://www.hawaii.edu/mauispeech/html/visual_aids.html
Effective Visual Aidshttp://www.hawaii.edu/mauispeech/html/visual_aids.html
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Guidelines for Visual AidsGuidelines for Visual Aids
Mechanical Guidelines
Reveal Only When Needed
Maintain Eye Contact with Audience
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth
Testing EvidenceTesting Evidence
Five Criteria Sufficiency - Is there enough?
Accuracy - Evidence Accurately Presented?
Relevance - Evidence Relates Directly
to Claim?
Timeliness - Evidence is Current?
Impartiality - Evidence Free of Bias?
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Ch14: Researching and Developing Support for Public Speeches
Copyright © 2006 Wadsworth