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Chia sẻ đôi điều thực tếOnline Marketing
11.2014
Lại Thị Hạnh – Trung Tâm Tin Học ĐH KHTN
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1. Marketing online?
2. Bí mật đằng sau những con
số
3. SEO, Facebook Insight,
Google Analytics
4. Marketer tương lai – Bạn
đã sẵn sàng?
Nội dung
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© The National Foundation for Teaching Entrepreneurship (www.nfte.com)
trên
Marketing online
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“Bí mật” đằng sau
những con số
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Lợi nhuận của Google
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SEO, Google
Analytics, FB Insight
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Hiểu ĐÚNG để làm ĐÚNG
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So sánh SEO và PPC
Kết quả lâu dài
Kết quả tức thì
Hộp đen của Google
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Bạn sẽ lựa chọn ?
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Giám sát hoạt động Facebook
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20/9 – 1/11/2014
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20/9 – 1/11/2014
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20/9 – 1/11/2014
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Kiểm tra SỨC KHỎE website
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WHAT
WHO
WHEN
WHERE
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Các tiêu chí thông dụng
1. Website có dễ sử dụng?
2. Kênh nào hiệu quả?
3. Hiểu KH
4. Hiệu quả chuyển đổi
• PageViews• Avg. Visit Duration• Bounce Rate
• Referral Websites• Search Engines• Online Campaigns
• Keywords• Time of Day• Demographic (Age, Gender)
• New Visitors• Returning Visitors• Conversions• Goals
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20/9 – 1/11/2014
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20/9 – 1/11/2014
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20/9 – 1/11/2014
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Marketer tương lai - Bạn đã
sẵn sàng
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Lựa chọn kênh/phương tiện
phù hợp Xác định mục tiêu
Hiểu khách hàng
Thực hiện, giám sát, cải tiến
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