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John J. Ortolano
Henri Nestl
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Company Product Line
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Competitive Breakdown
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Brand Recognition
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Product Line Projections
With the current socio-economic crises effective the Ivory Coast, a majorprojection within the confectionary industry will be involving the decrease
of cocoa production causing the industry to learn towards alternative
ingredients in production and/or changes to the product overall
One of the ways to reduce the overall cost of the production of the
chocolate is to pump air into the products to displace what would be
solid chocolate, and being able to call it lighter.
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Financial Performance
During the current economic times, Nestle has
been faced with a decline averaging 5.88% per
year
2011 2010 2009 2008 2007
Sales (in millions) 83,642 93,015 107,618 109,908 107,552
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Key financial ratios
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Competitive Conclusion
Nestle stands among its competitors quite
strongly through product development and
innovation
Although they have faced declining
profitability over the past few years, industry
wide theyre still remaining profitable and
competitive.
Ranked 3rd largest chocolatier in the world
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Projected revenue and cost changes
Over the next 10years, Nestle has positioned themselves for
many small changes to secure their desire for 5-6% organic
growth per year
Revenue changes emerging market from within the third
world segment
Cost Changes decreasing supply of cocoa beans and labor
restrictions are going to drive up cost
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Value Chain
Although every aspect of the value chain are import to Nestle, the one
that stands out above the rest are the Consumer Needs because theyre
ever evolving, and Nestle stands on the forefront of knowing what
consumers want. Consumer insights and Nutrition, Health and Wellness
benefits are the starting points for their research and innovation pipelines
across all business and product categories.
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Alliances
The Rainforest Alliance - to help protect the
biodiversity of our delicate ecosystem
Girls Scouts of America to release a
collaboration cookie candy bar
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S.W.O.T.
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A $240 Billion Opportunity
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Business Model for Development
Independent businesses, each independently strong and flexible, following
its own rules, with business-specific knowledgeable management and a
specific structure so that it can be competitive and successful.
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Business Model for Development
Specific business models for increased competitiveness
Dynamic, entrepreneurial market teams
Linked R&D and open innovation
Leveraging Group scale manufacturing & Services theefficient support structure
Increased transparency to drive flawless execution
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Strategy
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Strategy
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Thank You!
Any Questions?