Chips are ready to eat

Introductory page • Royle Chocolate Potato Chips produced ready to eat food packets• Making potato chips• Process of potato chips• Selling of potato chips

Executive summary

• Total cost of project : 10,00,000

• Market location : Jamnagar

• Type of market : Small scale industry

• Product : Royle Chocolate Potato Chips

• Type of unit : Partner ship firm

Environmental and industrial analysis• Infrastructure:

• Building & warehouse• Water• Electricity

• Competitors• Balaji wafers• Lays wafers

Description of venture

Royle Chocolate Potato Chips

Address of our Manufacturing plant:A1,GIDC phase 3,Jamnagar

Address of our Wholesaler:DKV Principal Bungalow, Patel Colony, Jamnagar

Loading potatoes Washing Peeling Washing Sorting

SlicingWashingDryingFryingDeoiling

Cooling Layering chocolate Freezing Packaging Distributing

Production plan

Marketing plan

4Ps of Marketing

Product

Price

Place

Promotion

Product

PricePack Weight Price (in Rs.)

15 gm 10

30 gm 20

240 gm 160

480 gm 320

960 gm 640

PlaceJamnagar

Promotion• Advertising

• Grocery• Small shops• Cinemas• Malls• Retail outlets• supermarkets

Channel of distribution

Manufacturer Wholesaler Retailer

Organization plan

Royle Chips

HR(Ms. Vanita Hathaliya)

Marketing(Ms. Heeral Brijlani)

Selling & distribution(Mr.

Datt Dubal)

Operation(Ms. Darshana Chauhan)

Managing workers Managing Sales force Managing sales Managing production operations

Organization plan• B.O.D. and Partners :

1. Ms. Darshana Chauhan2. Ms. Vanita Hathaliya3. Ms. Heeral Brijlani4. Mr. Datt Dubal

• Responsibilities :Each Partner have equal responsibility of firm.

Assessment of risk• Shifting consumer taste and preference• Oversupply of chips at the wholesale and retail levels • Competitors

Financial plan • Details of Land - Urban Land• Total Cost of Land- 1,64,700• Total Cost of building- 1,08,000 • Total cost of machinery - 3,90,000• Total 6,62,700

• Total Recurring ExpenditureLicense / Legal formalities 5,000/-Water & electricity bill (4000+8000) 12,000/-Salary [4*12000] 48,000/-Wages [(5*3000)+(1*2000)] 17,000/- Raw Materials (potatoes, chocolates & butter) 2,05,000/-(80000,200 kg butter rs of 400 per kg; 120000,200 kg chocolate rs of 600 per kg; 5000 rs, 500 kg rs 10 per kg)Packaging 5400/-Promotion 15,000/- Distribution cost 5,000/-Depreciation(5% on building) 5,400/-Depreciation(5% on Machinery) 19,500/- Total: 3,37,300/-

Calculations of breakeven point 600*640=3,84,000/- 1st year sales 384000 + 3,84,000/- 2nd year sales 700 448000 + 3,84,000/- 3rd year sales 800 512000 + 3,84,000/- 4th year sales 900 576000 15,36,000/- Total sales 1920000 - 10,00,000/- Total cost 1000000 5,36,000/- Remaining amount 920000 - 4,36,000/- Loan with interest 560000 1,00,000/- Net profit 360000 Breakeven point will be achieved in end of 4th year.

AppendixBibliography• Balaji wafers• Lays wafers

• Prepared by:• Darshana Chauhan• Vanita Hathaliya• Heeral Brijlani• Datt Dubal

• Guided by:• Prof. Archana Gadhavi