Download - ChowNow Sales Demo Presentation
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More Orders. More Dollars. Happier Customers.
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Agenda
Objective
About Us
Common Concerns
Our Solutions
How It Works
Getting Started
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About Us
Since 2010, we’ve helped more than 3,000 restaurants grow their to-go business and
compete with national chains using best-in-class tools and technology.
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Our Clients
Our clients include independent restaurants, chef-driven concepts, corporate cafes, and the U.S. Navy.
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Client Story
Erin Wade & Allison ArevaloOwners, Homeroom
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Online Ordering Industry Overview
In just five years, the number of online orders has skyrocketed, doubling from around 403 million in 2010 to 904 million by May 2015 1
TODAY’S DEMAND
Mobile searches related to restaurants have a 90% conversion rate — 64% convert within an hour 2
READY BUYERS
54% of consumers use a smartphone or tablet to order directly from a restaurant’s own website or app, versus only 22% who order from aggregate sites like GrubHub or Eat24 3
CONSUMER BEHAVIOR
Restaurants that use ChowNow have increased takeout and delivery sales by an average of 20% 4
BOTTOMLINE GROWTH
1 Quartz, “Online food delivery ordering is about to overtake phone ordering in the US”, July 20152 Fast Casual Connect Mobile Summit 2014, “How mobile changes consumer behavior”
3 National Restaurant Association, Restaurant Industry 2015: Technology Trends report4 ChowNow Internal Data, July 2015
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Common Concerns
Have you lost orders due to frustrated customers?
Are you paying commission on website orders when you don’t need to?
Are you missing opportunities to generate repeat business?
Do you wish you could increase your to-go sales with the flip of a switch?
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Have you lost orders due to frustrated customers?
A menu on your website that’s easy to read on a mobile device. A notification to your customers letting them know when their order will be ready.
– National Restaurant Association, 2014 Restaurant Factbook
did you know: 43% of consumers have placed a restaurant takeout or delivery order online.
OUR SOLUTION
“[With ChowNow], it’s quicker with the customer, the customer is more ensured of getting exactly what they ordered, and I’m all for the efficiency. “
Don MacDonald, OwnerMoochie’s Meatballs and More, Salt Lake City, UT
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Are you paying commission on website orders when you don’t need to?
An affordable monthly subscription, with a rate that stays the same as your to-go business grows.
did you know: Two of the largest portal sites charge a 13.5% average commission per order – even on repeat customers.– Eater, March 2014
OUR SOLUTION
“We tried them all – Seamless, OrderAhead [...] When we found ChowNow, it was easier for us to market and the price was better than anything out there.”
Greg Gibbs, OwnerChicago Bagel Authority, Chicago IL
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Are you missing opportunities to generate repeat business?
A branded mobile app that gets your customers to order more frequently.
An online ordering section on your Facebook page for your fans.
A marketing dashboard that lets you send promotions through email and push notifications.
did you know: Customers who order from ChowNow clients’ mobile apps order 2.6x more frequently at that restaurant.– ChowNow Internal Data, December 2014
OUR SOLUTION
“ChowNow creates a dialogue between our restaurant and the guest.”
Arthur Mullen, ManagerXOCO, Chicago IL
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Do you wish you could increase your to-go sales with a flip of a switch?
An easy to use iPad that lets you take multiple orders simultaneously and alerts your staff to new orders as they come in.
A system that lets you take orders from Yelp and has them sent to your ChowNow tablet.
did you know: Restaurants that use ChowNow have increased takeout sales by an average of 20%.– ChowNow Internal Data, December 2014
OUR SOLUTION
“Our takeout just went through the roof because we could be taking five orders at one time [using ChowNow], instead of just one order at a time.”
Erin Wade, OwnerHomeroom, Oakland CA
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How It Works
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Menu
Give us your menu and we’ll build your online ordering system.
(You don’t lift a finger.)
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Website
We’ll also add online ordering to your website... (or build one for you if you don’t have one.)
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...to your Facebook business page...
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Mobile Apps
...and to the branded iPhone and Android mobile apps we build for you.
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Promote
We’ll promote your to-go business with custom collateral and customer outreach.
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Orders
We’ll give you an iPad for each location and send all orders to it.
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Dashboard
We’ll give you tools to customize your menu, delivery zone, and hours of operation...
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Marketing
...and the tools to engage with customers who’ve ordered from you in the past.
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Payments
We’ll process payments and remit money to you daily.
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Marketing & Support
We’ll pair you with dedicated Restaurant Success Manager who will help you grow your to-go business and provide
account support 7 days a week.
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Let’s Get Started
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Pricing
Monthly Plan Annual Plan Two-Year Plan
MOST POPULAR
$149/MO$119/MO
$99/MO
OPTIONAL ADD-ONS
No printer? Lease a wireless Star Micronics SM-T300i. $24/mo
No wi-fi? Lease an LTE-enabled ChowNow Tablet. $20/mo
Wireless Data Connection Wireless Receipt Printer
One-Time Setup Fee$199
CREDIT CARD PROCESSING FEES
Visa, MasterCard, Discover: 10 cents + 2.6% per transaction • American Express: 15 cents + 3.5% per transaction
Per Location$1,428 Billed Up Front
Per Location Per Location$2,376 Billed Up Front
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WHAT YOU GET WITH CHOWNOW
Pricing
Unlimited Orders
Branded iPhone and Android Ordering Apps
Website Ordering
Facebook Ordering
Google Ordering
Menu Upload
1 Wi-Fi Enabled ChowNow Tablet (Per Location)
Unlimited ChowNow Dashboard Access
1 ChowNow Marketing Launch Package (Per Location)
One-on-One Training
Ongoing Marketing Services
24/7 Customer Support
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Onboarding
NEXT STEPS
WHAT WE NEED FROM YOU
After signing up, you’ll send us your restaurant info using the easy upload form provided. We’ll create your account and your dedicated Restaurant Success Manager will reach
out to schedule your launch setup call.
IMAGES
DISBURSEMENT TAX INFO
WEBSITE MENU
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Thanks!