Blending Up Social Solutions
Christian FinnDirectorMicrosoft Corporation
A Presentation in Five ActsIn Homage to This American Life
Act I: The IssuesAct II: A Blended SolutionAct III: MythbustingAct IV: Have Your Cake, & Eat It, TooAct V: All About You
Act I: The Issues
The Enterprise ≠ The Internet
Security?
Productivity?
Compliance?
Value?
Misbehavior?
Governance? Cost?
The Social Crowd
“Web 2.0, baby”BloggersSocial networkersSocial Media typesTagsAnarchy
“What if we’re not provocative?”
The Content Crowd
“Content is king”Records managersBroadcastersMedia typesMetadataControl
“What if someone says something damaging?”
The Best of Both Worlds
Search Delivers Engaging Information Experiences
Social Networking and Collaboration
Traditional Content
Management
Act II: An Example Solution
A Case in Point: AcademyMobile
Podcast
Podcaster
What’s the Value?Let us count the ways
Cost avoidance for trainingNo T&E/event costs, no design costsOne event, 100 people, $1K T&E = $1M+
Global knowledge sharing & retentionConnecting people who haven’t metImmersive sharing, easy retention
Employee engagementReputation and recognitionBuilding bonds
Act III: Mythbusting
Popular Myths
1) Build it and they will come2) People will flame each other/the
organization3) Marketing “X for the Enterprise” works4) It’s only for people under 305) We can’t make a $ and ¢ business
case
Keys To Success
You have to start with pain users feelPeople won’t flame if they are not anonymousFacebook & YouTube have some negative baggage, esp. in the C-SuiteAnyone can create and derive value, but they must be pitched appropriately
Making A Hard $ Business Case
Substitution of Class Room Trainings
# of Webcasts 150$ 300$ 350$ 800$ Avg # of Participants / Webcast 150 22,500$ 45,000$ 52,500$ 120,000$ Cost Savings $303 / Participant (6,817,500)$ (13,635,000)$ (15,907,500)$ (36,360,000)$ Total Cost Avoidance Webcasting (6,817,500)$ (13,635,000)$ (15,907,500)$ (36,360,000)$
Substitution of In-person Conferences - Example Virtual Enterprise Marketing Summit
# of Virtual Conferences 1$ 4$ 10$ 15$ Avg # of Participants / Conference 150 150$ 600$ 1,500$ 2,250$ Cost Savings $2375 / Participant (356,250)$ (1,425,000)$ (3,562,500)$ (5,343,750)$ Total Cost Avoidance Virtual Conferencing (356,099)$ (1,424,396)$ (3,560,990)$ (5,341,485)$
Substitution of In-person MGX - Based on FY10 MGX Data
Nr of Virtual MS Employees -$ -$ 5,109$ (17,605,614)$ Cost Savings $3446 / Participant -$ -$ (17,605,614)$ (17,600,505)$ Total Cost Avoidance Webcasting -$ -$ (17,600,505)$ (17,600,505)$
Total Cost Avoidance (7,173,599)$ (15,059,396)$ (37,068,995)$ (59,301,990)$
ROI - $ (negative amount means SAVINGS) (5,897,974)$ (13,028,246)$ (34,647,945)$ (53,574,165)$ ROI - % 462% 641% 1431% 935%
Cost AvoidanceYear 1Pilot
Year 2 Year 3TCO Life
Cycle
Act IV: Have Your Cake…
My Profile
Profile picture and status updates
Contact details and
bio
Skills, interests, and previous
projects
Personal informatio
n
Profile Management
Specify privacy options
Choose from
suggested keywords
Recent Activities Feed
Tagging
Colleague Network updates
Rating
Comments and Notes
Profile updates
Suggestions
Colleague and keyword mining
from Sent e-mails
Privacy policy at enterprise and end-user
level
Sort by social
distance
Filter by social
metadata
Tips for helping
others find you
People Search
Metadata
Metadata-based
Navigation
Ratings
Rate pages and
content
0–5 star
ratings
TaggingTag sites, lists,
libraries, or items
Suggested tags
Recent tag and note board
activity
Manage Tags and Notes
Filter by keyword
Sort tag cloud
alphabetically or by size
Filter by tags, notes,
or public/privat
e
See all tagging activity
Find the Information You NeedMetadata Navigation within Microsoft Office
Tag Profile Pages
Follow as interest, or add as
responsibility
Tag pages, lists,
libraries, or items
Tag profile pages as communities of
interest
See people using this
tag
Read, or leave
comments on Note Board
BlogsModern user experience with
AJAX
Customizable
categories Easy content
management
Rich text editor with contextual ribbon
menusWrap text
around floating images
Built-in image styles
Rich content creation
Bloggers, Meet the Records Mgr
Declare blog posts (and wiki pages and podcasts) as
records
Video
Skinable Silverlight
Player
Play internal or external
hosted video Store rich media
assets in SharePoint
Streamed from on-disk
cache
WikisAdd web
parts to wiki content
New web part gallery
Embed rich media
Rich formatting
with preview capabilities
Co-Authoring Experience in Office
Participants
In-Browser Editing
Office Web applications for
in-browser content editing
and collaboration
Rich editing with
Ribbon menus
Mobile Collaboration
1-click access to
documents, sites, and colleagues
Access to Team sites
Access to Office
applications
Create Blog posts and comments
SharePoint Workspace
Mobile
Outlook Social Connector
Inline social context
with e-mail thread
Interaction history
Act V: All About You
Find out more at:www.microsoft.com/sharepoint
Thank You!
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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after
the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.