Download - Christophe KLOTZ - Forestry Commission · Jean-Christophe Lenormand Created Date: 3/3/2017 5:49:22 PM
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Christophe KLOTZ
PES meeting– PESFOR-COST, march 1st, 2017
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Agrivair’s model
Our key objectives
To protect Vosges water resources through partnership (Vittel, Contrexand Hépar brands)
And since beginning of 2016, to drive the water protection policy for the French market
To think about what might generate a positive feed
back, both for the territory and our the brands
Agrivair, an example of waterstewardshipfor Nestlé
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Vittel
Contrexéville
Main figures
10 000 ha(size of Paris)
11 towns and villages
12 000 inhabitants
30 farmers partners (65%
land use) (non pesticide policy)
Golfs/ parks 100% natural
Railway tracks 100% thermal
weeded
10 km
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Hépar
Contrex
INTERNAL USE ONLY
The fault of Vittel
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Agrivair’s model
Our history began really 50 years ago…
??
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Agrivair’s model
Our history began really 50 years ago…
In the 1980’s, concentration of nitrates raising
An important decision
A structure to put into practice a specific and unique model. Firstly in
agriculture, then in parks, golfs, forests, urban areas, roads
NO3
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Agrivair’s model
ENVIRONMENTAL POLICY
Farmers implement a list of specifications
In exchange, Agrivair provides them
with:
Free lands (up to 50% of what
they manage)
Free technical support (advices
and management of manure
composting and spreading)
Some Investments (platform for
composting…)
1 /ha maxi
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Beyong agriculture, we are engaged with all the stakeholders
Public sphaera• Local authorities• Water Agency • Diverse administrations
ONFFrench forest officeSNCF
Local population
Farmers
Key words: Knowledge, collaboration, advisingProposing without imposing !
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Agrivair’s model
INTERNAL USE ONLY
Some strong and ambitious projects
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Biodiversity ambassadors
Agroforestry
renaturation
Valorization of local productions
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Perrot-Maître D., 2006 : « The Vittel payments for ecosystem services: a “perfect” PES case? ». International Institute for Environment and Development, London, UK, 24 p.
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Agrivair’s model
What link between PES and the history of Vittel ?
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Agrivair
Low yields (cereals, milk…)Higher CAP income (due
to free lands)
Lower expenses: no spreader, no sprayer, lessworkforce need, no pesticide, free advice…Lower land renting
IncomeExpenses
Conventional
IncomeExpenses
Important yields (cereals, milk…)Average CAP income (due to free lands)
Higher expenses:material depreciation, inputs (pesticides), workforce, advice…Higher land renting
Same net income , but what impact on community?
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As a conclusion
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What return to farmersfrom local stakeholders(including authorities) ?
Is it possible to measure positive effects which are
hardly measurable ?
Proposal: Vittel: an « open-air
lab’ » open to all kindof experiments.