WHAT IS HAPPENING IN THE
‘APP FACTORY’ M O B I L E E X P E R I E N C E A N D C A S E S T U D I E S
Z U R I C H , M A R C H 7 T H , 2 0 1 2
C H R I S T I A N A A E N
AGENDA
1. Ciklum Services & Consulting (CSC) In Short
2. A Perspective From The Shop Floor
3. Cases
4. Homework + People + Process = Successful Ideas To
Apps(tore)
5. Q&A
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CIKLUM SERVICE AND CONSULTING
OVERVIEW
a) Client Satisfaction
b) Team productivity
c) Value Adding Services around the core
team (Projects, Peak, Consulting)
A PERSPECTIVE FROM THE ‘SHOP FLOOR’
4
A GLANCE AT THE PAST: Q3 2010
Cross-Platform Development Porting
•The same operating system
•The same development tools
•Different Platforms
•Different Operating Systems
•Different Development Environments
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A GLANCE AT THE PAST: Q4 2011
Native development (Objective-C,
Java, etc.) • Targeted for the only platform
• Needs programming knowledge and
experience
• (All best apps are native apps!)
HTML5, mobile web, PhoneGap • Needs HTML5 and JavaScript
knowledge
• Lack of professional, experienced
developers using JavaScript mobile
frameworks
• Slower and less polished apps than
native ones
Platforms like Netbuiscuits,
Titanium, Marmelade, S2M etc. • Need some time to learn the
platform
• Multiplatform development
• There are some restrictions of the
platform
Mobile builders like BiznessApps,
MobileRoadie, etc. • Produce native apps
• Targeted for application categories:
like RSS reader, e-shop, etc.
• Suitable only for really simple apps
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WHAT IS ACTUALLY HAPPENING
ON THE ‘SHOP’ FLOOR
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• Average size of each project is ~400 hours
• HTML platform projects are significant smaller
• 90% of all projects are client & server side
• Global companies (primarily B2C) with corporate
marketing departments tend to make a strategic
cross-platform choice for their global (corporate
controlled) marketing efforts ( reach)
• Larger media companies still seem undecided ...
• Increasing number of native apps being developed
for B2B use
• Certain sectors are pushing hard on mobile web
(travel)
• Tablets playing an increasing role (T-Commerce)
‘SHOP’ FLOOR - RETROSPECTIVE
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• Magic wand exam failed. There is no magic in
the mobile world...
• On the contrary – the landscape has become
more complex!
• Technology, devices and human behaviour is
constantly changing
THE PROMISE OF THE MAGIC WAND
IN MOBILE
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CASES
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CASE: LINKEDIN
• Reused HTML parts
from web app
• Used for web-based
content parts
• The same code for
mobile web, iOS and
Android
• Ability to change web-
based parts quickly
• Used Backbone and
Underscore libs
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CASE: DELL MOBILE
• Pure HTML5
• Working ... But …
• really slow
• ... And buggy
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HOMEWORK + PEOPLE + PROCESS
=
SUCCESSFUL IDEAS TO APPS(TORE)
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12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Tablet Mobile Desktop
UNDERSTAND THE BEHAVIORAL
PATTERN OF YOUR SEGMENT
Hourly distribution
of searches by platform
Source: Google Internal data, Global, Oct 2011
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WHAT CAN BUSINESSES DO TO TAKE
ADVANTAGE OF THE GROWTH OF MOBILE?
Develop & Integrate Your Mobile Strategy Build Your Mobile Destination(s) Take advantage of the immediate nature of Mobile users Connect & Engage With Your Users
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ATTRACT & DEVELOP THE RIGHT
PEOPLE
• Organizing Mobile Saturdays
• Hosting ‘Hackathons’
• Speakers Corner
• Mobile Practice Leader Groups
• Mobile Incubation
• Mobile vertical of our Project Office is 60+
Developers
• 150+ mobile dedicated team members
• ... The Mobile Community Is Still Growing ...
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PREPARE TO ADAPT TO CHANGES
AGILE/SCRUM
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TYPICAL PROJECT EVOLUTION,
ILLUSTRATED
Project Evolution
A.Requirements Captured
B.WireFrames
C.Project specification
D.Intermediary Versions
E.Final delivery
A.
B.
C.
D.
E.
WE’VE DONE THIS FOR A COUPLE OF
COMPANIES/BRANDS
• 8 year+ mobile expertise
• Experience with all platforms
• Hundreds of projects
• Thousands of individual builds
delivered
Printemps LILLY A/S
CocaCola CNN
Energy Intelligence
HeatMapz
Yelp.com
Maggi
Carlsberg Øl
Tryg
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Q&A
Thank You!
I would be happy to
answer Questions?
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