From the Field: Autodesk's Journey Towards an Enterprise Private Cloud
Shannon WilliamsVP Market Development, Cloud PlatformsCitrix
Jason SmathersManager, Cloud Platform EngineeringAutodesk
© 2014 Citrix. Confidential.2
Citrix Products discussed– Citrix CloudPlatform
Key Takeaways– Overview of why companies are building private clouds– Insights into the business case Autodesk used to build an enterprise private cloud– An understanding of how a large IT organization went about designing and
implementing a private cloud project– Visibility into the benefits & challenges Autodesk has realized from this project, at
both the IT and Business level
Session Summary
© 2014 Citrix. Confidential.3
Traditionally that meant centralizing Windows apps
Today it increasingly means mobile and web applications
Citrix has always focused on helping users access applications that run in datacenters
Windows Apps
Delivered from datacenters via XenApp
Accessed via Receiver
Mobile Apps
Delivered from datacenters via an App
Store
Accessed via iOS or Android
devices
Web Apps
Delivered from datacenters via web and app servers
Accessed via Browser
© 2014 Citrix. Confidential.4
At the same time cloud computing is changing our expectations for IT
• Self service management• Instant, automated provisioning
Cloud Provisioning
• Granular purchasing• Transparent cost models• Well defined SLAs
Cloud Consumption
• Always-on, elastic services• Near-zero downtime• Auto-scaling of applications
Cloud Reliability
© 2014 Citrix. Confidential.5
Networking
Storage
Compute
Data Centers
Networking StorageCompute
Virtualization
Cloud Orchestration
Private IaaS Cloud
To respond, our customers are building private infrastructure clouds to improve IT service delivery
© 2014 Citrix. Confidential.6
Private IaaS Clouds Provide Tangible Benefits
1. An automated platform for consolidating and deploying IT resources
2. Complete set of APIs to programmatically provision, configure and control infrastructure
3. Self-service access for developers and operations
© 2014 Citrix. Confidential.7
Web AppTest
EnvironmentExchange Database ERP
Business Intelligence
Web AppTest
EnvironmentExchange Database ERP
Business Intelligence
Once a private cloud is deployed, it scales easily and can isolate and deploy any application
Private IaaS CloudData Center A
Rack 1 Rack 2 Rack n
Data Center B
Rack 1 Rack 2 Rack n
Data Center N
Rack 1 Rack 2 Rack n
Web AppTest
EnvironmentExchange Database ERP
Business Intelligence
© 2014 Citrix. Confidential.9
Each application is deployed in an isolated virtual data center
All elements can be configured dynamically
Resources can be monitored and scaled to handle fluctuating demand
Virtual Data Center
Virtual FW
Virtual LB
Virtual Router
Virtual Machines Virtual Disks
IaaS Clouds Enable Automated Application Deployment, Management and Scaling
© 2014 Citrix. Confidential.10
Citrix CloudPlatform provides an IaaS platform optimized for application delivery
Private IaaS CloudData Center A
Rack 1 Rack 2 Rack n
Data Center B
Rack 1 Rack 2 Rack n
Data Center N
Rack 1 Rack 2 Rack n
Mobile AppsDeploy
Manage
Scale
Farm 1Deploy
Manage
Scale
Virtual DesktopsDeploy
Manage
Scale
Farm 2Deploy
Manage
Scale
Web Apps
Deploy
Manage
Scale
© 2014 Citrix. Confidential.11
Feature-rich platform designed for private cloud deployments
– Complete infrastructure orchestration and management platform
– Automates provisioning and management of servers, storage, network devices, hypervisor and even bare-metal servers.
– Optimized to support XenDesktop, XenApp, XenMobile, NetScaler and other Citrix products
– Supports XenServer, VMware, Hyper-V and KVM Hypervisors
Running since 2009 at Citrix Customers– Largest clouds now over 40,000 physical servers – 1000+ Citrix Ready Cloud ISV Partners– 250+ Production IaaS deployments
© 2014 Citrix. Confidential.13
Service Providers | Telcos
Web 2.0
Enterprise | Education | Government
250+ Large Scale
Production CloudsIn Deployment
Production siteswith over
40,000+Servers
© 2014 Autodesk | Enterprise Information Services
Autodesk's Journey Towards the Enterprise Private Cloud
Jason SmathersManager, Cloud Platform Engineering, Autodesk
Citrix Synergy 2014
© 2014 Autodesk | Enterprise Information Services
Late 2010 – early days of private / hybrid cloud
Traditional infrastructure 70%+ virtualized - still challenges
Build Engineering presented an opportunity
Research. Vendor evaluation. Prototype.
Run in startup mode
A Startup Opportunity
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© 2014 Autodesk | Enterprise Information Services
Build upon what we know
Hypervisor Agnostic
Avoid Vendor Lock-in
Limit Complexity
Open APIs – Services based architecture
Support Multi Cloud / Show-back
Guiding Principals
17
© 2014 Autodesk | Enterprise Information Services
April ‘11POC
June ‘11PILOT
September PRD #1December ‘11PRD #2
Setting the Stage… The Birth of ECS
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© 2014 Autodesk | Enterprise Information Services
Drive Speed of Services On-demand provisioning facilitates speed of business innovation
Resource Consolidation Reduction in physical assets through virtualization Shared resources minimizes idle compute Reduces WAN traffic / Facilities Cost
Security Centralization simplifies security/access
Get Engineering Out of Infrastructure Business Eliminate time spent on lab maintenance & OS deployment Increase productivity through automation Transform the way we build product
Establishing the Business Case
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© 2014 Autodesk | Enterprise Information Services
Business Principals for ECS Success
= Faster
= Better
= Cheaper
Iterative approach (Agile) Re-invent don’t re-create
Executive Sponsorship Bottom up growth
Startup Mentality
20
© 2014 Autodesk | Enterprise Information Services
Selling the ECS Customer Experience
Faster =
Better =
Cheaper =
Improve processes efficiency Reduced lead times
High performance environment
Self Service on Demand
Workforce efficiency
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© 2014 Autodesk | Enterprise Information Services 22
© 2014 Autodesk | Enterprise Information Services 23
© 2014 Autodesk | Enterprise Information Services 24
© 2014 Autodesk | Enterprise Information Services
Limited Footprint Established POD architecture model Added onboarding environment
Organic Growth (limited funding) Partnering to build capacity EIS Investment
Focused on
Customer adoption Proving the business case Improve and tune the platform / Tools
2012 – Official ‘Year One’
25
© 2014 Autodesk | Enterprise Information Services
2013 - Year Two
26
© 2014 Autodesk | Enterprise Information Services
GEO / Capacity Expansion USEAST + APAC 10x Utilization 100,000th VM deployed
+Capabilities
2013 - Year Two (funded)
27
HC + Operations 4x Customer Adoption
© 2014 Autodesk | Enterprise Information Services
Year Three and Beyond…
Image courtesy of Michal Jelinek
Continued GEO Expansion
Capabilities API Orchestration S3 Service BUaaS Apache MapReduce
Drive to Software Defined Datacenter
Image courtesy of Jay Shuster
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© 2014 Autodesk | Enterprise Information Services
Lessons Learned Know your customers. The reason for our success.
Challenges Funding challenges Proving a new way of Service Delivery
How to take the first steps? Iterative Startup Approach Prove the Business Case Build it together – partner for success
Summary
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© 2014 Autodesk | Enterprise Information Services© 2014 Autodesk
Q&A
© 2014 Autodesk | Enterprise Information Services
Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
© 2014 Autodesk. All rights reserved.
© 2014 Citrix. Confidential.32
Citrix Products discussed– Citrix CloudPlatform
Key Takeaways– Overview of why companies are building private clouds– Insights into the business case Autodesk used to build an enterprise private cloud– An understanding of how a large IT organization went about designing and
implementing a private cloud project– Visibility into the benefits & challenges Autodesk has realized from this project, at
both the IT and Business level
Session Summary
© 2014 Citrix. Confidential.33
Please Attend Additional Cloud Platform Sessions
Date Time Session Title Speaker(s) Location
5/8
2:30pm SYN226Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments
Orestes Melgarejo, Joe Vaccaro, Kedar Poduri
Ballroom B
2:30pm SYN122 Moving Australian National Research into the CloudNick GolovachenkoUniversity of Melbourne
304C
3:30pm SYN263What's New in Citrix XenServer: Graphics Performance, Scalability and More!
David Cottingham, Ken Lee 304A
4:30pm SYN235Supporting Graphical Software in a Cloud Environment (Univ. of Sao Paolo)
Cyrano RizzoUniversity of Sao Paolo
304A
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