Download - CLASS: An ideation technique for lean UX in the enterprise--Presentation for UXPA Austin

CLASS IdeationTechnique to bring lean UX to the

Enterprise

Lean Virtuous Cycle

?

11/5/14 2© 2014 Humansize LLC

Multiple studies over 50 years talking about why brainstorming does not work

Root cause, “Do not criticize”

Brainstorming does not work


Origins of this technique


Preparation Persona’s ready

Feature List

Not to be shared, map features to needs


The Equipment

http://bit.do/ClassIdeation


The Environment


The Players • Max 8 (Plus you)• Cover

o Executive sponsoro Technicalo Business/producto Design


The Session• Intro’s

• Homework

• Review Feature List

• Review Persona’s

• Ground Rules

• Feature Exploration

• Review


The Ground rules


Use the right color stickies


• Yellow—Feature, requirement, or step in a user flow

• Blue—Design note, issue, or follow-up

• Green—Technology note, issue, or follow-up

• Red—Business note, issue, or follow-up

Write your own notes


Write clear notes


Stay at same level of detail


Work toward consensus


Focus on the panel, not your devices


It’s OK to say “I agree”


Feature Exploration


Review, Review, Review• Whenever the

momentums slows

• Before changing topics

• At the end of the day


Output: Product HypothesisA testable statement distilled from the entire CLASS ideation process.


Output: User stories


Output: Feature Matrix


Next steps


Sprint planning


PM: Plan tests

Sprint 1

Sprint 2

Sprint n

UX: Gauntlet

Dev: spikes

Validation activity

Example validation tests


• Contextual Assessment: Contextual Inquiry + Usability assessment

• SEM to wrapper site

• Usertesting.com after every sprint

• Opt in beta with life site intercepts

A/B tests

Pick the winner

Usability tests

Gauge usability

Survey’s

Feature Rank

Focus Groups

Get ideas

Quant

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Download - CLASS: An ideation technique for lean UX in the enterprise--Presentation for UXPA Austin

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