Tesla MotorsThe Automotive Industry Revolution

Tesla MotorsFuture of Automotive Industry

“Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline powered cars and to make every car electric on the road”

To accelerate the world’s transition to sustainable energy

13,058 people on Dec 2015

The Tesla Factory in Fremont, California, United States and 120 service location around the globe. It is one of the world’s most advanced automotive factories, containing 5.3 million square feet of manufacturing and office space.

Total Assets

Total Liabilities

Total Equities

USD 8.09 Billion

USD 6.96 Billion

USD 1.08 Billion

Mission

Employees

Headquarter & Factory

Balance Sheet

2010 2011 2012 2013 2014

0.413

2.01

3.2

4.05Revenue & Sales

Graph of revenue in Billion USDSales by end of 2015= USD 14 Billion

To stress a unique approach of the brand, based on electric vehicles’ breakthrough, and to reflect the idea of efficient electricity usage. Engineers were eager to prove that electric engines can be powerful and endurable at the same time.

The stylish letter T stands for the name of the company, it also contains armor shield frame which makes the badge looks very modern, attractive and symbolizes high level of reliability and safety driving.

Every detail of Tesla logo represents style, elegance and innovations.

Story Behind the Logo

• No gas, charge at home or free at a Tesla charging station and doesn't pollute the environment

• Per charge driving 265 Miles, 50% less costly as compare to non-electric vehicles and no oil changes

• The car smoothly accelerates from 0 to 60 mph in 3.7 seconds, There's no delay

• Tesla's warranty (8 years) is better and longer than everyone's

• Available with optional kids seats for the rear, tesla can seat 7 and very safe

• Less depreciation. Tesla's hold their values better than other luxury cars

• Quiet, the electric motor make very little sound. Tesla is one of the most aerodynamic product cars ever and has little road or wind noise

• Full recharging takes not more than 2 hours, but Supercharger network provides convenient and free access to high speed charging, refilling half a charge in as little as 20 minutes

• Brake pad replacements are less frequent because Tesla's have regenerative braking

Tesla MotorsWhy it is unique?

Elon MuskThe Ambitious Revolutionist

He is not only the founder of Tesla Motors, but also the founder, CEO and CTO of SpaceX; co-founder, CEO and product architect of Tesla Motors; co-founder and chairman of SolarCity, co-chairman of OpenAI; and co-founder of PayPal and so on.

Born on June 28, 1971, (45 year old) and is a South African born Canadian-American business magnate, engineer and inventor, young entrepreneur and one of America’s youngest billionaires.

June 2016, an estimated net worth of USD 12.7 billion, the 83rd wealthiest person in the world.

Married two wives and has 6 sons

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1. The man has inspired a generation

2. He has made a million, turned that into a billion, and then turned that into $12.7 billion.

3. Elon Musk is in a unique category not just because of how superbly he has done in business — from Zip2 to PayPal to Tesla & SpaceX & SolarCity. He’s also a bit of a cult superhero. Actually, he’s an iconic figure and quite idolized in several sub-cultures. Space nuts. Business freaks. Cleantech lovers. Electric car enthusiasts. Coding nerds. And surely others as well.

4. He’s loved so much not just because of what he’s achieved, but more how he interacts with the public.

5. Elon Musk is real, thoughtful, cautious, humble, cares about others and wants to spend his life helping society, and apart from this when he talks to a common man, he talks on his level, and remains “just one of the guys.

Why Elon is so special?

Background Check

Elon MuskWords of Wisdom

I like creating things that have never

been seen before or even imagined

before

When I was in College, I wanted to be

involved in things that would change the world. NOW I AM.

FAILURE is an option here. If things are not

failing, you are not innovating enough.

Constantly think about how you could be

doing things better and keep questioning

yourself

If something is important enough, you should try even

if the probable outcome is FAILURE

Swot AnalysisStrength, weakness, opportunity & threat

Leader in electric sports car

Strong & iconic CEO High-tech & innovative

brand Using own distribution

store Popular among new gen Strong investor &

partner Slow market

acceptance Competitor from

mature car company Low gas price Other technologies –

fuel cell & plug in hybrid

Demand from China big consumer market

Global megatrend Cultural change – green

energy demand Support by government

policy

High price – Model X Long waiting time Young corporation –

2003 Weak after sales

support Cyber security threat

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

HIGHLIGHTS!Strengths – market leader, iconic CEO, strong investor/partnerWeaknesses – high price, long waiting time << gigafactoryThreats – competitor, emerging technologies, slow acceptanceOpportunities – new market, comply with megatrends, government policy

4P’s Marketing MixHow Tesla Motors plan to revolutionize the market

4P’SMARKETIN

G MIX

PRODUCTSporty design

Spacious insideAutonomous

handlingGreen energy

EV technologies

PRICEStart with

competitive priceModel 3 is ranked no. 5/11 @ $35kCost saving $3k

yearly

PLACEOnline booking &

reservationOwn distribution

PROMOTIONHeavy usage of social

media & onlineZero paper ad

CEO = product faceCustomize order

Educate customer, not press sale

Strategic PlanThe master planner - Elon Musk

Tesla Motors VISION is the company’s front drive systemThe STRATEGIC MISSIONS are the steering system (driver)Company’s STRATEGIES are the internal compartment (passenger)Finally, the IMPLEMENTATION CONCEPTS are the rear drive system

Become pioneer of sustainable and

comfortable vehicle

To produce renewable energy vehicle with

better driving

To increase revenue via better marketing concept

Internet of Things | Smart Partnership | Big DataEducate Customer | Technology Driven | Safety

Environmental Friendly | Think Like Owner

Autonomous driving

Big plan low cost

Societal marketing

Continuous battery R&D

Foot Note: This is not Tesla Motors official strategic plan, it is just our imagination

The FutureWhat is the future of automotive industry?

Initially focused was on passive safety: seat belts, padded dashboards, moved on to airbags, rigorous structural standards for crash-worthiness, requirements for emissions and fuel economy.

As urbanization has accelerated. Brown haze, gridlock, and a shortage of parking now: no-drive days, Europe :low-emission zones to restrict vehicles with internal-combustion engines.

China :the government has indicated that it favors electric vehicles, For automakers, challenging environment, mix of vehicles could collide with regulatory priorities. Regulation create new opportunities :automakers are investigating plays across alternative fuels

or investing in wind farms to generate power for electric vehicles. The car industry should expect to remain under regulatory scrutiny, and future emissions

standards will probably require to adopt some form of electrified vehicle. The end of the internal-combustion engine’s dominance more a matter of “when” than of “if.”

The interplay of those forces will ultimately determine whether range-extended electric vehicles, battery electric vehicles, or fuel-cell electric vehicles prevail.

The FutureWhere is tesla motors in the future? Musk foresees the day when Tesla Motors is selling millions of cars a year and is a rival to General Motors

and Toyota. When asked about challenging the world’s biggest automakers, he added, “Possibly, it’s not out of the

question.” To get there, Musk said “I think over time if we continue to, if we build great products and we keep our cost structure competitive, (Tesla will need) many plants…in fact, many auto plants and many Gig factories, I think, are needed.”

Tesla `s current problem isn`t outdoing competitors ,but rather that the mass market is resistant to adopting electric vehicles, this is largely due to the lack of global recharging infrastructure, among other things.

Currently the sales for EV`s only account for 0.6% of the total number of vehicles sold worldwide, a quarter of those sales being tesla vehicles.

In order for Tesla motors to adopt a market penetration strategy ,they will need the long term support of other automobiles manufactures in order to incentivize the development of recharging stations.

In order to support tesla`s vision, it is recommended that they develop cheaper alternatives to enable tesla to sell to mass market for more attractive &affordable in order to reach broader customer base.

Ron Baron told Musk that his companies investment was not in Tesla Motors as such, but in Musk himself, and then added why something like the recent Volkswagen cheating scandal could never happen at a Musk led company.

The FutureTesla Motors in South Korea It has its own market of electronic vehicles with full support from the

government Korea has leading position in lithium battery technologies - LG ,SK Government has plans to replace up to 20% of nation`s passenger

vehicles with EV`s by 2020- EV industry: Korea has rich experience, HYBRID cars are

commercialized(most actively developed type of EV) EV industry is asking the government for early establishment of

charging infrastructure Regulations in favor of EV domestic market growth: purchase subsidies,

charger installation support, 8 preferential promotion cities. Tesla has a good opportunity to invest in Korean market, however

consumers in South Korea have a strong tendency to purchasing domestic products(due to price advantage and tax bonus),Hyundai, Daewoo, Kia.

“The stone age came to an end not for lack of stones ,and oil age will come to an end not for lack of oil” - Saudi Minister Thank for your good attention!

• AHMAD SHAH NASIRY

• ABDELHAK BOULSANE

• MOHD FADZIL