Download - CLEAR ACROSS CANADA 2015 / 2016
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SMU MBAs / Enactus: Help build and market the
‘GoGreen’ event of the year.
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IDLE-FREE DRIVE TO CLEAR THE AIR ON IDLE-MYTHS.
ü Canadians save $Millions fuel / emissions ü Reduce greenhouse gas
ü Improve air quality
IDLE-FREE GUY™ Creator, Canada’s Leading
IDLE-FREE Campaign
Ron Zima
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MBAs: Get hands-on
experience.
Help plan, organize and control
'Clear Across Canada’.
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SEE the 3 minute
video
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Help develop the campaign (product), along with price, distribution and promotion.
Satisfy corporate sponsors while influencing public policy in cities
and towns across Canada.
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The U.S. market will be watching
Clear Across Canada 2016.
It will be a template for Clear Across USA 2017.
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Satisfy real-world customers and clients (sponsors), suppliers,
governments at all levels, as well as public interest groups in society at large.
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Help manage the sponsor and marketing mix.
Learn from a cause with
roots as a non-profit that’s become a for-profit business
in sustainability.
Eco-friendly bamboo
toque
$200 savings ‘gas cap’
’Carbon Caps’
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Design and manage a campaign levering social
and mass media.
This will include advertising, selling,
sales promotion, and PR strategies.
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Understanding consumer behaviour on sustainability
then engaging and amplifying thru social media
will be central to this campaign.
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Why people buy-in to sustainability because of
psychological and sociological influences
will be a learning outcome.
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Thanks to the IDLE FREE app, PR, and social media elements,
marketing research design, sampling, data collection, analysis and presentation
will be required.
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See the leading Slideshare
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See HERALD WHEELS feature!
See GLOBAL TV
interview!