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Download - Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014

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Page 1: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014

Data – the new battleground between marketing & IT?

Vicky Brock, CEO @ClearReturns www.clearreturns.com

Page 2: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014

[email protected] @brockvicky www.clearreturns.com

“give us your datas” Especially

the big ones

Page 3: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014

[email protected] @brockvicky www.clearreturns.com

Incomingalert50 API reqs10 new tags 3 new SIsSeveral cloudsAnyone seen our big data.... ?

Anyone else feeling a bit squeezed?

Page 4: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014

[email protected] @brockvicky www.clearreturns.com

Only 30% of CIOs have “very strong” relationship with marketing

Page 5: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014

[email protected] @brockvicky www.clearreturns.com

If marketing increasingly own digital, should they own data?

Page 6: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014

[email protected] @brockvicky www.clearreturns.com

Variety?Volume?Velocity?

Big data = pants

Page 7: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014

[email protected] @brockvicky www.clearreturns.com

Clean is best

Holes = bad

Controlling access is a good thing


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