THOUGHT LEADERSHIP: CLEVER TOGETHER

Client name Sector Timeframe Budget

Clever Together Crowdsourcing

April 2013 - Present £5,000 per month

2 Credentials | © Journalista 2015 | journalista.co.uk

CASE STUDY: CLEVER TOGETHER

Results

6m+ people reached through coverage

10:1 New business ROI within year one directly attributed to spend on PR

5 Top note speaking opportunities directly attributed to PR: FT / HSJ

In March 2013 Journalista won a competitive pitch to raise awareness of crowd sourcing platform Clever Together. Our objectives were to: •  Engage and create a platform for powerful

third party advocacy of the benefits of Clever Together.

•  Provide detailed insight into the benefits of the Clever Together platform to commissioners, employees, patient groups and health policy makers and influencers.

•  Establish Clever Together’s CEO Dr Pete Thomond in a confident thought leadership position as an expert on disruptive innovation.

•  Work in partnership with the HSJ on a crowdsourcing project.

Strategy: Thought leadership Challenge

•  Grow the platform to hero the real people that are making the changes in their organisations.

•  Leverage advocacy to create engagement opportunities between Clever Together and B2B.

•  Take a surround sound approach: establish media and key advocate relationships, develop authority and recognition within media and build a reputation for driving innovation within the health sector.

•  Develop a unique offering to influencers by providing high-value stories, insight, data and expert commentary.

•  Make use of Clever Together’s crunchy data and trends on how people interact with their platform.

•  Create case studies of trusts who have used Clever Together.

Creative

Insight

3 Credentials | © Journalista 2015 | journalista.co.uk

OUTPUTS: PRINT COVERAGE

4 Credentials | © Journalista 2015 | journalista.co.uk

OUTPUTS: ONLINE COVERAGE

5 Credentials | © Journalista 2015 | journalista.co.uk

01 Reached over 6 million people with coverage across many platforms including the Guardian and Financial Times.

02 Over 9 brand new business approaches that quoted PR content as reason for getting in-touch from Monitor, NHS Improving Quality, HSJ, NHS England, Leeds Hospital Trust, Peninnine Way, and several other trusts.

03 Listed as Top-50 Innovator by HSJ in addition to two front page campaigns led by HSJ using Clever Together platform and paid for partnership with NHS IQ.

04 Two HSJ awards won in partnership with clients for innovation and efficiency saving.

05 Speaker at HSJ Summit, Financial Times Innovators and Monitor.

“JOURNALISTA’S IN-DEPTH CONNECTIONS WITH HEALTHCARE ARE SECOND TO NONE. THEIR RELATIONSHIP WITH THE EXECUTIVE EDITOR OF HSJ GAVE US THE INITIAL OPPORTUNITY TO DEMONSTRATE WHAT WE DO AND ENGAGE THE AUDIENCES WE WANTED TO TARGET. THEY DEMONSTRATED REAL CREATIVITY OPENESS AND TEAM WORKING. WE WOULD BE HAPPY TO RECOMMEND THEM. ”

Dr Peter Thomond,Managing Partner, Clever Together

OUTCOMES