Mark GeeneCEO & Co-FounderCloud Elements@mgeene @cloudelements

LEAN PRODUCT DEVELOPMENT 101

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WHAT IS LEAN?

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MAXIMUM VALUE,FEWEST RESOURCES.

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5 PRIN

CIPL

ES

1. Quick, fast experiments lead to answers

2. Determine Problem/Solution Fit with MVP

3. Iterate your way to a Product/Market Fit

4. Measure Results ... Adjust

5. Only put more $ at what works

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GETTING STARTED

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Is this a problem worthsolving?

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1. MUST-HAVE

2. 3.

is it something customers need?

VIABLEWill they pay for it?

FEASIBLECan it be solved with availableresources?

WORTH SOLVING IF:

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THE M.V.P. MINIMAL VIABLE PRODUCT

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5 STEP PROCESS TO

CREATE AN MVP

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STEP 1DEFINE THE PROBLEMHelp people who live in a noisy area, sleep better.

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STEP 2DEVELOP HYPOTHESISCustomers would rather use their iPhone than dedicated sleep machine or alarm clocks.

STEP 3DEFINE/BUILD AN MVP

➔ 90+ sounds ➔ Mix your own tracks➔ Beautiful digital clock➔ Alarm with fav songs➔ Captures sleep data & analytics

FEATURES

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STEP 3DEFINE/BUILD AN MVP

➔ 90+ sounds ➔ Mix your own tracks➔ Beautiful digital clock➔ Alarm with fav songs➔ Captures sleep data & analytics

FEATURES

SUPPORT HYPOTHESIS?

MUST-HAVE?

FIT IN 2-MONTH TIMEFRAME?

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STEP 3DEFINE/BUILD AN MVP

➔ One White Noise➔ 90+ sounds ➔ Mix your own tracks➔ Beautiful digital clock➔ Alarm with fav songs➔ Captures sleep data & analytics

FEATURES

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STEP 4MEASURE RESULTSDid people sleep just as well with iPhone white noise as alternative? Y/N

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STEP 5CAPTURE LEARNINGSWhat else will they need or want to buy?

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HOW WE DID IT

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STEP 1 DEFINE A PROBLEM

500+hours

per application

Developers spend too much time integrating cloud services into their apps.

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70 hrs per integration

STEP 2DEVELOP HYPOTHESIS

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Developers would prefer to go to one place to select and integrate all the APIs they need.

STEP 3DEFINE/BUILD AN MVP

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Goal: 3X faster to integrate cloud services

STEP 4RESULTS & LEARNINGSRESULTS: → MINIMAL TIME SAVED INTEGRATING SINGLE SERVICE→ 2X FASTER TO INTEGRATE MULTIPLE

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LEARNINGS:→ DISCOVERED “EXTERNAL” INTEGRATION USE CASE → INTEGRATING MANY SERVICES/CATEGORY→ 3+ DOCUMENT SERVICES ROUTINELY INTEGRATED

STEP 5ITERATE OR PIVOT

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WEBINAR CONFERENCE APP

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STEP 5ITERATE OR PIVOT

MEASUREMENTS

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STARTUP METRICSfor pirates* - AARRR

@mgeene*David McClure - 500 Startups

STARTUP METRIC #1

CUSTOMER ACQUISITION

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STARTUP METRIC #2

CUSTOMER ACTIVATION

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STARTUP METRIC #3

CUSTOMER RETENTION

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STARTUP METRIC #4

CUSTOMER REFERRALS

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STARTUP METRIC #5

REVENUE

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AGILEMVP PLANNING

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1. DefinePersonas

2. Identify

Epics

3. Establish MVP

Hypothesis

4. Prioritize Epics

5. Define User Stories

AGILE MVP PLANNING

6. MVP Test

7. Estimate Points

8. Two-Week Sprints

9. Sprint Review/Demo

10. Iterate or Pivot

AGILE MVP PLANNING

Confidential & Proprietary

AGILE MVP PLANNING

RELEASE GET FEEDBACK

REPEAT

5 TAKE

WAY

S 1. Recognize you don’t have the answers

2. Find the quickest path to “Experience”

3. Don’t over-engineer; get to MVP in 2 months of less

4. Don’t get lost in features/stories - Prioritize at the Epic level

5. Your priorities and plan WILL change… Embrace it.

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FINAL THOUGHT ...

Small Mistakes are Experiments,Big Mistakes are Failures

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THANKS!

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SLIDES AVAILABLE AT WWW.CLOUD-ELEMENTS.COM/RESOURCES

QUESTIONS?@mgeene