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3 Sexy Ways to Use Popovers to Increase Conversions Presenter: Kath Pay
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• Marketing Director, cloud.IQ
• Email Marketing Consultant, Trainer & Speaker
• Lead trainer for Email Marketing for Econsultancy & the IDM in the UK
Your presenter – Kath Pay
@kathpay
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Some of our clients
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Let’s look at what they are
First things first…..
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Lightbox
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Popover
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#1: Increase subscription
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Make the most of your PPC budget
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Incentivise
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Auto segment
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Offer multiple ways of closing
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After watching a video
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Same TOV for brand experience
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24% more subscriptions with a self-identifying lightbox
Whichtestwon.com
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On exit
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Lightbox Case Study: The EmailGuide
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Lightbox Signup
• Added lightbox to display after 10 seconds
• Only every 7 days
• Very customisable
• Increase of 400% in signups
• Best results was a combination of standard signup form plus lightbox
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Plants an idea in your mind
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And without the popover?
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1,375% more subscriptions via the lightbox
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Be sure to measure your bounce rate
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#2: Increase downloads
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300% increase in downloads
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Be Persuasive – Rule of 3
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Use Social Proof
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Make it easy
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Increased demo downloads by 10.49%
Whichtestwon.com
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#3: Increase sales
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Incentivise upon abandoning cart
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Want to capture permission to email those who abandon your shopping process?
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Incentivisation upon exiting shopping cart for data capture
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Increased total checkouts by 7.5%
Whichtestwon.com
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18% lift in AOV & 17% lift in revenue per session
Whichtestwon.com
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Large Lightbox vs Small Popover - 19.55% increase in orders
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Customer Service: 1.21% lift in completed purchases
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Things to test
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Size – Large or Small? – by 8.8%
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Headline
conversionvoodoo
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Benefit-led headline – 40% leads increase
Whichtestwon.com
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Timing – 15 secs vs 30 secs 15 sec won by 11%!
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To Cross sell or not?
conversionvoodoo
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Closing Action – Top right “X” or “No Thanks?”
conversionvoodoo
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• Large form fields • Benefit-‐led heading • Keep copy brief • Large, clear Call-‐to-‐acGon – make it stand out • Test heading, Gming, size, posiGon, CTA, frequency, offer carefully
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35 Kingsland Rd Shoreditch London E2 8AA United Kingdom
T : +44 (0)845 498 9426 F : +44 (0)2077 397 742 Email : [email protected]
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