Track: Mobile & Web Marketing
#CNX14
#CNX14
CloudPages 101: How CloudPages Helps Drive Acquisition, Engagement, Conversion, and Retention
Abbe Spaans, Product Manager, ExactTarget
Joe Morel, Director of Technology, C.TRAC
Track: Mobile & Web Marketing
#CNX14
Goals
1 2 3
Learn what CloudPages is and how it can help your
business
See a demo of the application that’s available today
Success stories with C.TRAC running web, mobile, and social campaigns
Track: Mobile & Web Marketing
#CNX14
What issues are marketers facing?
• 72% of marketers want to create personalized, targeted content but don’t know how
• Only 25% can create mobile optimized content, while mobile promotions get 10x more redemption
• 80% of customers want to connect with brands on Facebook but 52% will stop if the content is boring or repetitive
Track: Mobile & Web Marketing
#CNX14
A whole new way to engage customers
58%Faster
Deployment
5BSmartphones
by 2017
Mobile
1TConnected
Sensors
Social
50BConnectedProducts
Connected4.5BAggregated
Users
Track: Mobile & Web Marketing
#CNX14
Customers now expect relevant 1:1 experiences
ConnectedCustomers
ConnectedBrands
Web Store CommunityEmailSocialMobile
Product
ConnectedExperiences Stadium
Track: Mobile & Web Marketing
#CNX14
Preference Center
Microsites
Mobile Push
Web Collect Forms
Landing Pages Facebook Tabs
Mobile Apps
Ads
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
What if there was a single place to easily create & publish web and app content?
Track: Mobile & Web Marketing
#CNX14
CloudPages: Easily Design & Publish Web & App Content
Easy-to-use, enterprise-ready solution
Create & publish vibrant customer experiences across web & mobile app properties
Connect web & app content to 1:1 customer journeys with single content library & customer data
Drive awareness, acquisition, conversion, & retention
Track: Mobile & Web Marketing
#CNX14
Existing Family of Applications
Landing Pages Microsites SocialPages Profile Buddy Reach Buddy
CloudPages
Track: Mobile & Web Marketing
#CNX14
#CNX14
Success StoriesJoe Morel, Director of Technology, C.TRAC
Track: Mobile & Web Marketing
#CNX14
About Joe Morel and C.TRAC
• Cleveland, Ohio• Over 40 ExactTarget Clients• Platinum ExactTarget Reseller
Partner• 2012 Partner of the Year• 2013 Top Revenue Solutions
Partner
• Director of Technology, leads development and creative teams
• Startup + Microsoft Veteran• Dad + Husband• Pianist + Tenor
Track: Mobile & Web Marketing
#CNX14
Brand Awareness and Evangelism with
• B2B model but consumer makes the decision
• Drive awareness through social campaigns
• Discover brand evangelists• Re-target those who participate with
e-mail campaign• Less than 1 week to design and
launch campaign• Several thousand submissions
Track: Mobile & Web Marketing
#CNX14
Social Referrals and Customer Growth
• Dollar Bank – regional bank (Pittsburgh / Cleveland)
• Drives List Growth• Rapid creative and development
process (less than one week)• Over 2,500 referrals
Track: Mobile & Web Marketing
#CNX14
Mobile Offers for Real-time Engagement• Geo-fenced truck stops• MobilePush alert when close by• Coupon – stop in for $.99 coffee
Track: Mobile & Web Marketing
#CNX14
CloudPages: Faster, Easier, and More Accessible
• Web remains a key medium for our clients
• CloudPages lowers the barrier to entry for marketers to create their own pages• Fewer developer/IT resources• Faster turnarounds• More engaging designs
• Mobile optimization• Simplified metrics and reporting
Track: Mobile & Web Marketing
#CNX14
Deliver Content Across Channels
Landing Page Facebook Tab Mobile Push Page
Track: Mobile & Web Marketing
#CNX14
MobilePush Page
Send mobile app customers compelling content - more than text or a link to a webpage
Build rich content such as images, videos & forms
Send directly to users via push notifications for a richer, more engaging experience
Track: Mobile & Web Marketing
#CNX14
Who likes to code?
Single application for creating & publishing content across channels
Drag and drop editor for easy configuration of content
Use drag and drop editing tools or customize with HTML & CSS
Track: Mobile & Web Marketing
#CNX14
Acquire Contacts
Acquire customers across channels through
promotions or other lead generation tactics
Collect data directly into the ExactTarget Marketing
Cloud
Smart Capture forms to define fields, what’s required, and what happens on submit
Track: Mobile & Web Marketing
#CNX14
Design for Mobile and Desktop Experiences
Create & publish rich experiences across devices
Schedule & automate content updates to keep experiencesnew and fresh
Re-engage & nurture customers through the entire lifecycle
Today only, receive 20% off
Trail Runners in any size or
color.
Supplies limited!
Get 20% offTrail Runners
Track: Mobile & Web Marketing
#CNX14
NEW! Enterprise Distribution
Centralize content creation across distributed brands, franchises, or business units.
Control the message from one place then publish to unlimited destinations.
Track: Mobile & Web Marketing
#CNX14
Let’s jump into the demo!
Track: Mobile & Web Marketing
#CNX14
CloudPages makes designing and
publishing for web and apps easy
It’s available today! From simple contest entry forms to
custom expiring content, CloudPages
does it all!
Let’s Recap
1 2 3
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Questions?
Hands-On Training: Introduction to CloudPages Wednesday 4-5pm
Visit the CloudPages booth!
Text CLOUDPAGES to 56237
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Take the after-session survey!
Take the Survey in the Connections 2014 Mobile App
Join the Conversation!
#CNX14
$50StarbucksGift Card
Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY SHOWCASE
MARKETING THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY& ROADMAP
PERSONAL TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB MARKETING
DEVELOPERS HANDS-ON TRAINING
INDUSTRY TRENDSETTERS
CREATIVITY & INNOVATION
SALESFORCE FOR MARKETERS
ROUNDTABLES
Track: Mobile & Web Marketing
#CNX14