Company detailsManufacturer The Coca-Cola Company

Trade secret The exact formula of Coca-Cola's natural flavorings is a trade secret.

Country of origin United States

Introduced 1886

Flavor Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.

Competitors Pepsi

Thums up

Parsi Cola

Secret of success

•A global Effective organization structure

•Exact formula of Coca-Cola's flavourings is a secret

•Revolutionary marketing programmes(Mass marketing)

•Innovative advertisement (stimulates the drive urge)

•Mass production

•Skimming pricing strategy to capture the market

•Different a local and global strategies

How to Production

A global and local strategy The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. The Company markets four of the world's top five soft drinks brands: The success of The Coca-Cola Company revolves around five main factors:•A unique and recognised brand - Coca-Cola is among the most recognised trade marks around the globe•Quality - consistently offering consumers products of the highest quality•Marketing - delivering creative and innovative marketing programmes worldwide•Global availability - Coca-Cola products are bottled and distributed worldwide

• Political Interference• Creating Monopoly in Business Practice (It destroys the Small Scale Industries)• It follows unfair trade practice to capture the market• Adverse health effects,• Aggressive marketing to children,• exploitative labour practices,• which employed slave labour, • It has facing the criticism for hiring paramilitary units to murder trade union leaders. In October 2009 • Not taking social responsibility

Good to health

• Calcium ,• ascorbic acid, • riboflavin, and • vitamin A.• magnesium, • carbonated water was good for the health.• Coca-Cola cured many diseases, including morphine dyspepsia, headache.

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