Download - Codes and Conventions
Production Task- Research into Codes and Conventions:
Laura Craig
Cover Pages:
Masthead – Colour coordination between
magazine and artist – Union
Direct mode of address – connection between audience
and artist – Personal relationship (Uses and Grat.)
Bold masthead – clear and stand out - Recognisable
Main cover line/splash – Conveyed through cover
picture - Enticing
Close-up – Emotion conveyed and visible – Personal
relationship (Uses and Grat.)
3 colour house scheme, pink, blue and black – Colours both gender associate with – Stands out and appealing
Smaller font – Side story not main selling point – Alternate colours – Visually attractive
Hermeneutic question created - Uses and Grat. model -
Hypodermic needle - audience wants to know the answer
Pull quote/lure – Selling point – Entice reader to continue
Secondary lead – Sneak preview – Makes the reader
want to read on
Exclusive – Promotion and entices reader
Direct mode of address – connection between audience
and artist – Personal relationship (Uses and Grat.)
Masthead – Recognisable and distinct – Association
with the magazine
Main cover line/splash – Conveyed through cover
picture - Enticing
Mid-close up – Emotion conveyed and visible –
Personal relationship (Uses and Grat.)
3 colour house scheme, white, red and black – Stands out and appealing – Gender neutral colours
Sub title text – Colour coordination between
magazine and artist – Union
Exclusivity – Promotion – Bold and stands out to reader
Secondary lead – Sneak preview – Makes the reader
want to read on Smaller font – Side story not
main selling point – Alternate colours – Visually attractive
Hermeneutic question created - Uses and Grat. model -
Hypodermic needle - audience wants to know the answer
Make-up/clothes/hair done – Attraction – Subject of male
gaze - Mulvey
Direct mode of address – Connection between audience
and artist – Personal relationship (Uses and Grat.)
Pull quote – Insight into cover story – Call upon personal experiences
(Uses and Grat.)
Masthead – Distinct and well-known logo – Bold and
aggressive colour – Recurrent positioning
Lead story – Links to cover picture - Intriguing
Exclusivity – Promotion – Bold and stands out to reader
Close-up – Emotion conveyed and visible – Personal
relationship (Uses and Grat.)
Smaller font – Side story not main selling point – Alternate colours – Visually attractive
Big names in industry – Attracts fans – Bold lettering – Smaller
font fro less important than cover story
Box-out – Attraction to text – Stands out from
magazine
Make-up/clothes/hair done – Attraction – Subject
of male gaze - Mulvey
3 colour house scheme, white, red and black – Stands out and appealing – Gender neutral colours
3 colour house scheme, white, red and black – Stands out and appealing – Gender neutral colours
Masthead – Distinct and well-known logo – Bold and
aggressive colour – Recurrent positioning
Cleavage – Attraction – Subject of male gaze - Mulvey
Direct mode of address – connection between audience and artist –
Personal relationship (Uses and Grat.)
Exclusive – Promotion and entices reader
Smaller font – Side story not main selling point – Alternate colours – Visually attractive
Pull quote/lure – Selling point – Entice reader to continue
Main cover line/splash – Anchors image – Her name
entices fans – Insight to article
Hermeneutic question created - Uses and Grat.
model - Hypodermic needle - audience wants to know
the answer
Box-out – Attraction to text – Stands out from magazine
Contents Pages:
Logo – Contrasting colours – stands out to reader – Brand
awareness
Issue date – Current news – Informative (Uses and Grat.)
Page referencing – Easy navigation – Links to pictures – Informing on article (Uses
and Grat.)
Box-out – Attraction to text – Stands out from magazine
Small description – Insight – Entices the reader
White border – Simple layout – Neat and tidy
Larger sub heading for the important article – Small for
less interesting
Pull quote/lure – Selling point – Entice reader to continue
2 contents pages – ‘A-side’ and ‘B-side’ – Distinguishable
Consistent colour scheme for text – Black, white and red –
Gender neutral
Low-angle shot – Empowering – Contrast to
background – Looming shadow
Logo – Contrasting colours – stands out to reader – Brand
awareness
Cleavage – Attraction – Subject of male gaze - Mulvey
2 contents pages – ‘A-side’ and ‘B-side’ – Distinguishable
Issue date – Current news – Informative (Uses and Grat.)
Page referencing – Easy navigation – Links to pictures – Informing on article (Uses
and Grat.)
White border – Simple layout – Neat and tidy
Larger sub headings for important articles – Small for
less interesting
Small description – Insight – Entices the reader
Various images – Colour and black/white – Appealing to
reader
Consistent colour scheme for text – Black, white and red –
Gender neutral
Logo – Contrasting colours – stands out to reader – Brand
awareness
Issue date – Current news – Informative (Uses and Grat.)
Page referencing – Easy navigation – Links to
pictures – Informing on article (Uses and Grat.)
Cleavage – Attraction – Subject of male gaze - Mulvey
Box-out – Attraction to text – Stands out from magazine
Small description – Insight – Entices the reader
Bold feature titles – Stands out to readers
Marketing – Exclusive deal for loyal readers
Consistent colour scheme for text – Black, white and red –
Gender neutral
Main cover line – Image appropriate to article - Insight
Logo – Contrasting colours – stands out to reader – Brand
awareness
Issue date – Current news – Informative (Uses and Grat.)
Page referencing – Easy navigation – Links to
pictures – Informing on article (Uses and Grat.)
Box-out – Attraction to text – Stands out from magazine
Small description – Insight – Entices the reader
Marketing – Exclusive deal for loyal readers
Bold feature titles – Stands out to readers
Consistent colour scheme for text – Black, white and
red – Gender neutral
Main cover line – Image appropriate to article - Insight
Double-page spreads:
Direct mode of address – connection between audience
and artist – Personal relationship (Uses and Grat.)
Hermeneutic question created - Uses and Grat. model -
Hypodermic needle - audience wants to know the answer
General convention – Pages split with image one side and text the
other
Mise-en-scene –
Costume – Matches colour
scheme
Inconsistent font sizes and
styles – Importance of title, sub text
Feminine clothes –
Short dress – Skin revealed – Subject of male gaze -
Mulvey
Bold title in the background – Artist
sitting on flag to emphasise
Neatly arranged – Columns –
Smaller text than
important titles –
Informing of artist (Uses and Grat.)
Accreditation to picture taker and
journalist – bold and
stands out
Drop cap – Bold lettering to
indicate beginning of article
Cleavage – Sexual attraction of pose – Subject of male gaze -
Mulvey
Direct mode of address – connection between audience
and artist – Personal relationship (Uses and Grat.)
General convention – Pages split with image one side and text the
other
Image in black and white – Vintage effect – Link to text on
opposite page
Drop cap – Bold lettering to indicate beginning of article
Logo – Continuation – stands out to reader next to page number – Brand awareness
Q article style house
colour system –
Continuation in letter ‘L’
for artist
Neatly arranged – Columns –
Informing of artist (Uses and Grat.)
Artist name in top right-hand corner – Fans will want to
read – Informative (Uses and Grat.)
General convention – Pages split with images
one side and text the other
Neatly arranged – Columns –
Smaller text than
important titles –
Informing of artist (Uses and Grat.)
Pull quote/lure – Selling point –
Entice reader to continue
Drop cap – Bold
lettering to indicate
beginning of article
Inconsistent font sizes
and styles – Importance of title, sub
text
Exclusive – Promotion and entices
reader
Images in black and white – Vintage
effect – Link to text on opposite page
Box-out – Attraction to sub text – Stands out on
spread and pictures
Continuation of 3 colour house scheme, white, red and black – Stands out and
appealing – Gender neutral colours
Artist name mentioned in title – Informative – Uses and Grat.
Direct mode of address – connection between audience
and artist – Personal relationship (Uses and Grat.)
General convention – Pages split with image one side and text the
other
Inconsistent font sizes and styles –
Importance of title, sub text
Neatly arranged – Columns – Smaller text than important titles – Informing of
artist (Uses and Grat.)
Drop cap – Bold lettering to
indicate beginning of
article
Mise-en-scene –
Costume – Matches colour
scheme
Highlight artists
name in coloured
text – Informative and entices fans – Use and Grat.
Plain background – Contrasts with bold and irregular paper cut-out
lettering
Pull quote/lure
– Selling point – Entice
reader to continue