Codes and

Conventions in a Music Video

Features expected in a music video

Features artist or bandElement of performance

Style suits the track or genreLip Synced

Particular location to create atmosphere/moodSome element of narrative/structure

These shared features are the formal conventions of the music video format

Genre“Type” – A way of categorising media texts according to their similarities or

shared featuredExamples

Indie RapElectronic Jazz

Country folk RockHip-hop Punk

Alternative HouseClassical Garage

Pop RnB

How to identify the genre

Tempo/beatRhythm

Different instruments usedStyle/pitch of vocals

Lyrics – subject matterThemes/ideas – style, iconography