Download - Coding cupboard Pitch Deck
![Page 1: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/1.jpg)
Connecting businesses with student and graduate coders
![Page 2: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/2.jpg)
Vision
To solve the skills crisis by connecting businesses with students to complete freelance project work.
![Page 3: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/3.jpg)
Problem
Severe lack of ‘work ready’ young people coming into the workforce.
1 in 5 young people out of work. Britain will need an extra 750,000 digital workers by 2017.
![Page 4: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/4.jpg)
Solution
Students complete freelance projects during their studies to develop essentials skills and build a portfolio of relevant work.
![Page 5: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/5.jpg)
Solution
![Page 6: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/6.jpg)
Win / Win
Businesses: Get to source digital talent affordably.
Students: Gain vital experience and prove what they can do.
![Page 7: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/7.jpg)
Market
5.5 million SMEs in the UK
1/3 of which have no digital presence
![Page 8: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/8.jpg)
Competitors
Two types•Freelancing sites•Graduate recruiters
![Page 9: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/9.jpg)
Competitors – Freelancing sites
•Elance / oDesk•Freelancer•People Per Hour
![Page 10: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/10.jpg)
Competitors – Grad recruitment
•Job boards•Traditional recruiters•Web based recruiters
![Page 11: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/11.jpg)
How are we different?
•Student focused•Data driven•Based on proven experience
![Page 12: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/12.jpg)
Business Model
Two revenue streams:
Listing fees & recruitment fees
![Page 13: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/13.jpg)
Business Model – Listing fee
We charge a listing fee to post a freelance project on the site.
20% - 15% depending on project budget.
£250 budget = £50 listing fee
![Page 14: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/14.jpg)
Business Model – Recruitment fee
Charge recruitment fee to place candidates based on past freelance performance.
![Page 15: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/15.jpg)
Customer Acquisition
All traction has been word of mouth & in-house PR.
Big push on inbound marketing & social advertising for 2014.
![Page 16: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/16.jpg)
Customer Acquisition
Talking to very interested corporates with big bases of SMEs.
Market to 1,000s of SMEs at a time.
![Page 17: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/17.jpg)
Team
Guy McConnell (Co-founder) Formerly a Board Director at Black Cat, one of the UK’s largest independent agencies, Guy was part of the team that sold the agency to WPP. In 2005, Guy founded the marketing agency BURN. Guy is also one of the original founders of One water.
Guy McConnell (Co-founder) Formerly a Board Director at Black Cat, one of the UK’s largest independent agencies, Guy was part of the team that sold the agency to WPP. In 2005, Guy founded the marketing agency BURN. Guy is also one of the original founders of One water.Julie Cheetham (Co-founder) At Black Cat, Julie was a Board Director, working with clients such as COI, Moet & Chandon, Avis and Motorola. She led the merger of Black Cat with another WPP agency, becoming Managing Partner of RMG:Connect – now part of JWT. She then founded BURN.
Julie Cheetham (Co-founder) At Black Cat, Julie was a Board Director, working with clients such as COI, Moet & Chandon, Avis and Motorola. She led the merger of Black Cat with another WPP agency, becoming Managing Partner of RMG:Connect – now part of JWT. She then founded BURN.
Simon Devonshire (Co-founder) Formerly General Manager of Small Business at O2, Simon is now Director of New Ventures at Wayra Europe – the incubator programme backed by Telefonica. Simon was also a founder of One Water.
Simon Devonshire (Co-founder) Formerly General Manager of Small Business at O2, Simon is now Director of New Ventures at Wayra Europe – the incubator programme backed by Telefonica. Simon was also a founder of One Water.
Adam Ball (General Manager) Adam graduated from Birmingham University with a degree in Computer Science & Business. He spearheads our online presence. From coding exciting new features on the site to creating engaging content and social media engagement.
Adam Ball (General Manager) Adam graduated from Birmingham University with a degree in Computer Science & Business. He spearheads our online presence. From coding exciting new features on the site to creating engaging content and social media engagement.
![Page 18: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/18.jpg)
Current Successes
Sister company Concept Cupboard has already proven the model for creatives.
![Page 19: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/19.jpg)
Current Successes : Numbers
Concept Cupboard metrics:•1,000+ businesses•4,500+ creatives in over 130 academic institutions•All via word of mouth
![Page 20: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/20.jpg)
An incredible journey so far
2 trips to Downing Street
![Page 21: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/21.jpg)
An incredible journey so far
Featured on BBC News &many others
![Page 22: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/22.jpg)
Our Roadmap
•Develop corporate partnerships•Create recruitment proposition•Create the ultimate digital resume•Roll out into other disciplines & verticals•Go global
![Page 23: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/23.jpg)
We’re just getting started
![Page 24: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/24.jpg)
What we’re looking for
We’re looking to talk to passionate corporate & government partners and investors who share our vision to create a generation equipped with the right skills for work.
![Page 25: Coding cupboard Pitch Deck](https://reader036.vdocuments.net/reader036/viewer/2022062617/54b74ffa4a79596e388b475a/html5/thumbnails/25.jpg)
[email protected]@AdamJBall