Download - College Recruitment For the 99%
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Becky Wilcox (@bwilcox) Director of Talent Acquisi<on
College Recruitment for the 99%
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Ivan Arreguín-‐To/
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How Does David Beat Goliath?
• Showing Agility
• Working Harder
• Choosing an unconven>onal strategy
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Strategy
• Recruit 1 role • Have a unique, defined value proposi>on • Target fewer schools, choose them strategically
• Involve the right people, prepare them • Speak their language • Communicate what’s in it for them ad naseum • Be more human
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Focus on 1 Role Role High
Volume Chicago Loca<on
Hard To Fill
Accoun>ng Sales Marke>ng Networking Engineering
So/ware Developers
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Unique Value Proposi<on
• Orbitz is in Chicago.
• Want a Silicon Valley career in the Midwest?
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Wow, this is Chicago!
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Yes, this is also Chicago
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Narrow The Schools
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Prepare to Hear From The Alumni
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Involve The Right People
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Speak Their Language
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Get Them Talking About You
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Put Your Message Where They Are
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“Be More Human”
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Results Metric 2009 2010 2011
Offer Acceptance Rate
33% 50% 75%
Students Accep>ng from Compe>>ve Schools
20%
67%
83%
Achievement of Hiring Goal
90% 150% Goal Set 50% Higher Overachieved by 20%