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Color:The Map’s Best friend … or EnemyANDY SKINNER
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ColorThe Maps Best Friend ... or Enemy
• Why?
• Who?
• How?
• Where?
• How much?
• How many?
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WHY?
Is Color Absolutely Necessary?
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Is color absolutely necessary?
Protected Areas in Southern California
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Is color absolutely necessary?
Protected Areas in Southern California
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Is color absolutely necessary?
Protected Areas in Southern California
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Is color absolutely necessary?
Protected Areas in Southern California
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WHO?
Who is the user, and how will they react?
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Who is the user, and how will they react?
Kids color palette on the ‘colored pencil’ vector basemap.
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Who is the user, and how will they react?
More subtle variations of the same palette on the Topographic basemap.
Kids color palette on the ‘Colored Pencil’ vector basemap.
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Who is the user, and how will they react?
Geology of the United States
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HOW?
How is the map going to be delivered?
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How is the map going to be delivered?
NationalGeographic
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How is the map going to be delivered?
USGS Redlands Geology
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How is the map going to be delivered?
Geology of the United States
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How is the map going to be delivered?
Geology of the United States
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How is the map going to be delivered?
Predominant Population in the
United States
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WHERE?
Does it stand alone, or is it a part of something else?
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Does it stand alone, or is it part of something else?
Rand McNally NASCAR Atlas
Daytona International Raceway
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Does it stand alone, or is it part of something else?
City of Long Beach Story Map
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HOW MUCH?
Do I need full color, or should I be selective?
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Do I need full color, or should I be selective?
City of Portland Traffic Fatalities & Serious Injuries, 2005-2014
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HOW MANY?
Am I reaching all users?
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Am I reaching all users?
Geology of the United States …
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Am I reaching Everyone?
Geology of the United States …
… as seen by a user with color blindness
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Color Blindness in the USA
Women make up about 51% of the population, and about 0.5% are color blind regardless of race.
For men, the breakdown is:
Around 5-6% of Caucasian men are color blind
3% of Hispanic
3% of Asian
2% of African
There are approximately 320 million in the USA, so …
Around
2.5%of people in the USA are color blind…
Or approximately
8 million
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Am I reaching Everyone?
http://colororacle.org/
http://colorbrewer2.org/
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ColorThe Maps Best Friend ... or Enemy
• Why?
• Who?
• How?
• Where?
• How much?
• How many?
• Is color absolutely necessary?
• Who is my user, and how will they react?
• How is the map going to be delivered?
• Does it stand alone, or is it part of something else?
• Do I need full color, or should I be selective?
• Am I reaching all users?
Links
Color Brewer
Color Oracle
http://colorbrewer2.org
http://colororacle.org
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