Download - COLOR THEORY
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COLOR THEORY
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• Color is the perceptual characteristic of light described by a color name.
• Specifically, color is light, and light is composed of many colors—those we see are the colors of the visual spectrum: red, orange, yellow, green, blue, indigo and violet (ROY G BIV).
• Objects absorb certain wavelengths and reflect others back to the viewer. We perceive these wavelengths as color.
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Shade: A hue produced by the
addition of black
Tint: A hue produced by
the addition of white.
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THE COLOR WHEEL
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Primary Colors Secondary Colors
Tertiary Colors
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Complementary Colors: Those colors located
opposite each other on a color wheel
Complementary colors cancel each other out when mixed to create
dark neutrals:
When used together, complementary colors become extremely vibrant and have heavy contrast. They are useful when you want to
make something stand out.
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Analagous colors usually match extremely well, but they also create almost no contrast. They're good for very serene-feeling
designs and artwork where you want viewers to feel comfortable.
Analogous Colors: Those colors located close together on a color wheel
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Warm Colors: Colors such as red, yellow, and orange. These colors evoke warmth because they remind us of things like the
sun or fire.
Cool Colors: Colors like blue, green, and purple (violet). These colors evoke a cool feeling because they remind us of things like
water or grass.
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Neutral colors: In color theory, a color that is neither warm nor cool.
Neutral colors result from the combination of two complementary colors (e.g., red and green, blue and orange, and yellow and purple).
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