50 shades of colourUNDERSTANDING COLOUR PSYCHOLOGY

primary

RED

YELLOW

BLUE

GREEN

ORAN

GE

VIOLET

SECONDARY

YELLOW- GREENYELLOW-

ORANGE

BLUE-

VIOLET

TERTIARY

BLUE- GREEN

RED- ORANGE

RED- VIOLET

HUES ARE TRUE

NO BLACK OR WHITE

ADDED!Katey

TINTS

HAVE WHITE ADDED

!Katey

TONES

HAVE GREY

ADDED!Katey

SHADES

HAVE BLACK ADDED

!Katey

HUETINTTONE

SHADE

BLACK & WHITE

COLOURS

AFFECT EMOTIONS

Doug Wheller

REDIS A STIMULANT AND IS INHERENTLY EXCITING

Mike Stride

REDTHE MORE RED, THE MORE ENERGY AND PASSION

Elido Turco

REDA HINT OF RED IMMEDIATELY FOCUSES ATTENTION

ON A PARTICULR ELEMENT

chrisowenrichards

ORANGEIS THE MOST CONTROVERSIAL COLOUR

SPARKING A REAL LOVE OR HATE RESPONSE

!Don Miller

ORANGEIS THE MOST VISIBLE COLOUR IN THE SPECTRUM

AND IS OFTEN USED AS A WARNING

Val Kerry

ORANGECAN BE FUN AND FLAMBOYANT

RADIATES WARMTH AND ENERGY STIMULATES APPETITE AND ACTIVITY

Nick Harris

YELLOWIS OPTIMISTIC, ENLIGHTENING AND HAPPY

Rob Gallop

YELLOWCARRIES THE PROMISE OF A POSITIVE FUTURE

!Christian Yves Ocampo

YELLOWADVANCES FROM SURROUNDING COLOURS

INSTILLING OPTIMISM AND ENERGY, SPARKING CREATIVE ENERGY

Matt

GREENOCCUPIES MORE SPACE IN THE VISUAL SPECTRUM

THAN ANY OTHER COLOUR

jonesylife

GREENIS SECOND ONLY TO BLUE AS A FAVOURITE COLOUR

Dawn Perry

GREENITS ASSOCIATION WITH NATURE GIVES IT A CALMING EFFECT

AND IS OFTEN USED IN INTERIOR DESIGN

Ikhlasul Amal

BLUEIS SEEN AS TRUSTWORTHY, DEPENDABLE, COMMITTED

US Air Force

BLUEIS THE COLOUR OF THE OCEAN AND SKY

AND IS SEEN AS A CONSTANT IN OUR LIVES

Phil Snyder

BLUEINVOKES REST AND CAN STIMULATE CALMING HORMONES

Moyan Brenn

PURPLEGIVES A SENSE OF MYSTICAL AND ROYAL QUALITIES

Tom Bricker

PURPLEIS OFTEN LIKED BY VERY CREATIVE AND ECCENTRIC TYPES

(AND ADOLESCENT TEENAGERS)

Jacques Holst

PURPLEUPLIFTS WHILE CALMING THE MIND AND NERVES

Trey Ratcliff

PINKBRIGHTER PINKS ARE YOUTHFUL, FUN AND EXCITING

!Karen McCown

PINKIS SENSUAL AND PASSIONATE WITHOUT BEING TOO AGGRESSIVE

!stephanie carter

PINKIS ASSOCIATED WITH ROMANCE

AND CAN ENCOURAGE ACTION AND CONFIDENCE

alister

WHITEPROJECTS PURITY AND CLEANLINESS

Barbara

WHITESYMBOLISES NEUTRALITY AND SAFETY

poetry2capullet

WHITEEVOKES CLARITY, PURIFICATION AND NEW BEGINNINGS

!peasap

GREYIS THE COLOUR OF INTELLECT, KNOWLEDGE AND WISDOM

Griffin Stewart

GREYIS PERCEIVED AS LONG-LASTING, CLASSIC, SLEEK AND REFINED

IT IS SEEN AS DIGNIFIED, CONSERVATIVE AND CARRYING AUTHORITY

Adrien Mogenet

GREYIS UNSETTLING AND CREATES EXPECTATIONS

Trey Ratcliff

BLACKIS AUTHORITATIVE AND POWERFUL AND CAN EVOKE STRONG EMOTIONS

Fayez Closed Account.

BLACKREPRESENTS A LACK OF COLOUR, A VOID, EMPTINESS IT EVOKES A SENSE OF POTENTIAL AND POSSIBILITY

!Richard Smith

BLACKEVOKES AN AURA OF MYSTERY, INCONSPICUOUSNESS AND EMPTINESS

!Spyros Papaspyropoulos

Doug Wheller

pinfographics

THE PSYCHOLOGY OF COLOR A GUIDE FOR DESIGNERS

CAME FROM idea

WHERE THIS

PinterestTHANKS

Doug Wheller

SHOW, DON’T TELL

FROM HERE

ideaTHIS ALSO CAME

Bruce KasanoffTHANKS

JD Hancock

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@rdkmy

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