COMMERCIALIZATION OF AQUACULTUREFOR SUSTAINABLE TRADE (CAST)PROJECT FACTSHEET

TARGET BENEFICIARIES

-Commercialfreshwaterfishproducers- Feedmills,feeddistributors-Post-harvestactors(wholesalers, retailers,collectors,processors)-Consumers(Hotels,Restaurants, Catering,Consumer-facing companies,Households)

DEVELOPMENT CONTEXTPROJECT BRIEF

• Timeline:2019-2023(5years)• FundingSource:UnitedStatesDepartmentof

Agriculture(USDA)• Partners:AmericanSoybeanAssociation(ASA),

AuburnUniversity,KansasStateUniversity,andWorldVisionUnitedStates

• Stakeholders:MinistryofAgriculture,ForestryandFisheriesandRoyalUniversityofAgricultureinCambodia

ThehighdemandforfishinCambodialeadstowild-caughtandhighratesoffishimports.

Fishisaprimaryproteinsourceforhealth.Comparedtobeefandporkmeat,fishcontainsmuchnutrition,includingOmega3,vitaminA,iron,andcalcium.

Creatingnewmarketopportunitiesforfarmerswillleadtoincreasedhouseholdincome,inturnenablingopportunitiesforimproveddietarydiversityandsupportforchildren’seducation.

PROJECT IMPLEMENTATION AREAS

Battambang,Kandal,KampongCham,KampongThom,PhnomPenh,PursatandSiemReap

PROJECT GOAL

Battambang

Siem Reap

Kampong Thom

Kampong Cham

Pursat

Phnom Penh

Kandal

Toacceleratethegrowthanddevelopment offreshwateraquacultureinCambodia

Toachievethegoaloftheproject,WorldVisionInternational,asubgrantee,supportsCASTprojectinfivemainactivities,including:

1. Creatingsanitaryandphytosanitarystandards(SPS):theprojectworkswithpublicandprivatepartners toestablishanddevelop(SPS)qualitystandardsthroughoutthevaluechain.

2. Providingbusinessdevelopmentservices(BDS)tomarketactors:tostrengthenbusinessmanagement practiceamongsmallandmediumenterprises(SMEs)ininnovation,financialmanagement,accounting, marketingandsales. 3. ImprovingmarketingandbrandingofCambodian-raisedfish:campaigns,networkingevents,and promotionalmaterialswillbeorganisedtopromotespecificspeciesoffishinCambodia. 4. Facilitatingatraceabilitysystemfordomesticaquaculturetocommercialisehigh-valuefishproductin localandinternationalmarkets:theprojectwillpartnerwiththeprivatesectorstopilotatraceability systemtotracktheflowoffishfromtheinputprovideruptotheendconsumer.

5. Providingtechnicalassistanceloansandgrantstohelplocalfinanceactorstoovercome existing barriers:facilitatingfarmersaccesstocapitalforsmallandmediumenterprisestoexpand smallbusinesses.

PROJECT APPROACH

CONTACT US#20 Street 71, Tonle Bassac,

Phnom Penh, Cambodia

Phone +855-23-216 052

www.wvi.org/cambodia

facebook.com/WorldVisionCambodia

@WorldVisionKH

youtube.com/wvcambodia